SEO tools were created for SEO pros...right? But what about copywriters? We need some help too. In this post, we're introducing you to the best SEO tools for copywriters who want to improve their organic marketing and organic ranking.
Here's our list:
- StoryChief - AI and SEO-driven content marketing platform
- Webflow Editor
- Keywords Everywhere
SEO tools for copywriters
Ready to uplevel your game as an in-house or freelance content writer? These tools can help.
1. StoryChief: AI and SEO-driven content marketing platform
StoryChief is a content writing and publishing tool built for content managers. It brings the assigning, writing, reviewing, publishing, and promotion of content all in one place so that everyone can collaborate together easily. It is an essential tool for implementing your content marketing strategy and enhancing your content workflow.
StoryChief has a great SEO tool built in. Just set your focus keyword for any piece and you'll get recommendations for:
- Related or missing high-potential keywords to include
- Keyphrase usage in subheadings
- Keyphrase distribution
- Meta description length
- Keyphrase in the first paragraph of the story
- Keyphrase density
- Any missing image alt attributes
- Keyphrase in title and title length
- Number of links
Here is an example of what these keyword and SEO recommendations look like while you are writing a piece of content in StoryChief:
The SEO tool also comes with a readability score based on the Flesch Reading Ease Test. The readability tool gives recommendations for sentence length, paragraph length, passive voice usage, subheading distribution, sentence variety, and more.
This is one of the best SEO tools for copywriters because it helps you optimize your piece before publishing or sending it off to review.
Mangools has a ton of great features for SEO copywriters and content writers, like keyword research, SERP analysis, rank tracking, and SEO domain analysis.
But one of the best things is the pricing. While most paid SEO tools will set you back $100 per month or more, Mangools has lower-tier pricing that can meet the needs of most copywriters.
That's great news because copywriters don't always conduct rank tracking and domain analytics. These tasks are often handled by an SEO person. With Mangools, copywriters can get the keyword research features they need without paying out the nose for some of the more advanced SEO features.
The Mangools Basic plan gets you 100 keyword lookups in a 24 hour period and 200 keyword suggestions per search. This plan costs $29.90 per month when paid annually. The Premium plan (500 keyword lookups a day and 700 keyword suggestions) costs $39.90.
3. Surfer SEO
Unlike most SEO tools that are for research and tracking, Surfer has features that help writers do a better job at targeting keyphrases. The tool produces audits of existing content to help you revise it for SEO, and it also shows you stats on what's currently ranking in SERP for a keyphrase you're interested in, so you can know the content type, length, and backlinks you might need to make it to the top.
The Basic plan is $59 per month when paid annually, and it gets you 15 SERPs analyzed per day and 25 uses of the Content Editor per month. There's a $99 per month plan and a $199 per month plan if you need higher counts.
StoryChief replaces: SEO tools, Google Docs, spreadsheets, GatherContent, CoSchedule, social media tools, AI writing tools, and analytics tools. Get started free.
Ahrefs is a popular tool among SEO professionals and is gaining an audience with copywriters too. The tool is known to have some of the best SEO data available. In addition to standard SEO features like keyphrase research, site auditing, and rank tracking, it also includes an important feature for writers, the Content Explorer, which analyzes top-performing content in your niche.
Ahrefs is one of the pricier SEO tools available, with subscription tiers ranging from $99 to $999 per month.
Amazon's SEO tool Alexa is an easy-to-use SEO platform that includes a robust feature set: keyword research, competitive website analytics, competitor ranking tracking, backlink analysis, and target audience analysis. Unlike some SEO tools on the market, it's easy for non-technical people to learn. It's the best option for the copywriter who is looking to provide better SEO services to clients or is serving a mixed SEO and writing role at their company.
Alexa's plans are $149 per month for a company and individual accounts or $299 per month for agency accounts.
6. Yoast SEO
Yoast is an SEO plugin for Wordpress websites that gives some additional SEO optimization features that Wordpress doesn't have. It helps writers optimize for readability and it includes more in-depth SEO analysis of the content. Yoast also provides suggestions on how to improve the SEO optimization of the post, such as internal linking suggestions and meta description length.
This is one of the top SEO tools for copywriters simply because Wordpress is such a popular CMS, and it doesn't have robust SEO features.
The plugin does come with a free version, but it doesn't let you optimize a post for more than one keyphrase. An annual license to Yoast Premium costs $89.
7. Webflow Editor
Webflow is a CMS that is getting more and more popular for its lightweight code, speed, ease-of-use, and design features. It includes a content editor for drafting blog posts, and there are built-in SEO settings so there's no need for a plugin.
If you're considering a new SEO tool and a new CMS at the same time, you might want to look deeper into Webflow. (StoryChief integrates with Webflow so you can streamline your content operations and publish to your favorite CMS alongside all your distribution channels).
Webflow has a free forever plan that lets you get started with site design. For their full-fledged CMS and hosting plans, you'll need the CMS plan which starts at $16 per month, or the Business plan, for $36 per month (which gets you more monthly site views).
Moz is one of the first SEO tools that came on the market, and it's been around since 2004! Crazy, right?
Moz has two core products, their website SEO product, and their integrated listing product, which helps businesses make sure their contact information is the same across the web. Most copywriters won't be in charge of that, but in case you are, it's a really helpful tool. It's just one example of how Moz has features that help businesses with physical locations.
Moz's SEO data, insights, and reporting will be more than enough for the needs of most copywriters.
When paid annually, Moz's entry-level subscription is $79 per month. Their prices go up to $599 per month for agencies and large in-house teams.
With the highest priced entry-level subscription on our list, it would be easy to write off Clearscope but don't. Their content optimization reports aren't something you can easily get elsewhere, and they help not only with content writing, but revising. Do you have posts that are on page 2 or page 3 of Google? These reports will help you see what you need to get it ranking in the first few SERP results.
You'll see suggestions for what additional secondary keyphrases to include, what topics to cover, and how long the content should be.
Clearscope starts at $350 per month for 50 content optimization reports each month. There is special pricing for greater needs.
Ubersuggest is a free SEO tool created by Neil Patel Digital. (It's essentially a side project built to bring in more leads for the digital marketing agency.) While the tool launched with just keyphrase research, it now includes SERP analysis and site audits, making it even more of a dark horse in the SEO world.
Many copywriters can utilize this tool and don't need to look elsewhere. However, it does lack some level of quality in the keyword suggestions.
You can use a limited free plan or a 7-day trial, but you’ll find out soon enough you’ll want to switch to a paid account. Prices start at only $29/month and go up to $99/month.
11. Keywords Everywhere
As a browser add-on for Chrome and Firefox, Keywords Everywhere alters your search experience every time you search for anything. Below the search bar on the SERP, you'll see the average monthly search volume, average CPC cost (for PPC research), and SEO competition score.
The on the right side of the SERP, you'll see related keyphrases and related searches. You can then choose to "load metrics" which will cost you some credits to get the search volume, CPC, and competitiveness data for those keyphrase suggestions.
While Keywords Everywhere used to be a free tool, they recently had to change to paid due to a high volume of spam and bot requests on their servers. That said, this SEO tool is super cheap. They only charged enough to remove those requests. Buying $10 worth of credits gets you search volume data for 100,000 keyphrases. Not bad right?
ChatGPT is a new AI chatbot that can help copywriters with various elements of content creation and SEO optimization. While it's not specifically an SEO tool, ChatGPT has excellent natural language capabilities that allow it to provide useful input on topics, headlines, copywriting formulas, outlines, and even full drafts of blog posts and articles.
You can give ChatGPT a topic or keyword target and it will suggest related subtopics to cover as well as questions people may search when trying to find information on your topic. This helps ensure you're targeting the right keywords and covering the right themes.
ChatGPT can also analyze existing content and provide feedback on how to improve it for SEO, such as suggesting additional keywords to target, ways to optimize topic clusters and internal linking, and reworking titles and meta descriptions.
Since ChatGPT can be used for free, it makes for an excellent supplementary tool to use along with other paid SEO tools on this list. It has excellent creative capabilities in addition to SEO assistance.
SEO + Content Operations
If you want to optimize your blog content for SEO while killing it at content promotion, then you need to try StoryChief. Bring SEO, writing, review, publishing, and promotion together in one beautiful platform. Start your free plan now!