Are you struggling to keep track of your content's performance and identify areas for improvement? Introducing our Content Audit—your ultimate partner in optimizing your content strategy for maximum impact!
The Content Audit helps you identify your next big content opportunity, improve the rankings of your current content, and find high-potential new content ideas! 🤩
What is a Content Audit?
A content audit is a thorough review of all the content on your website.
It helps you assess the effectiveness, relevance, and performance of your existing content, allowing you to make data-driven decisions for future content creation and optimization.
Essentially, it’s a crucial tool for refining your content strategy.
Optimize your content effortlessly with StoryChief’s free Content Audit. Instantly boost SEO, readability, and engagement with our automated tool—start seeing results today!
Why Conduct a Content Audit?
Content audits help in understanding what is effective and what needs improvement. It provides insights to make informed decisions that enhance your content strategy.
- Identify content gaps: Discover missing opportunities or areas where your content may be outdated or insufficient.
- Enhance SEO performance: Improve search engine rankings by identifying and fixing SEO issues within your content. Automatically track important keywords and stay updated on SERP changes and position shifts.
- Boost engagement: Understand what resonates with your audience and tailor future content to increase engagement and conversions.
- Discover new ideas: Our tool generates fresh topics, ideas, and relevant keywords to keep your content engaging and ahead of the curve.
- Make confident decisions: Eliminate redundant or low-performing content to focus resources on high-impact material.
How To Use StoryChief’s Content Audit
Performing a content audit might seem daunting, but it’s manageable when broken down into clear steps.
Here’s a streamlined guide to help you get started:
To get you started...
1. Start a free trial to gain access to all of our premium features.
2. Connect to Google Search Console: Ensure Google Search Console is connected to gather accurate performance data.
3. Create Your Content Marketing Strategy: Use our walkthrough video to build a robust strategy that aligns with your audit goals.
Performing the Content Audit
4. Access the Content Audit: In your StoryChief dashboard, click on “Content Audit” in the navigation bar.
5. Explore opportunity types
- New Content Idea: Discover fresh ideas based on trends and competitor research. Review details like title, pillars, potential traffic increases, keywords, and technical metrics.
- Page Losing Traffic: Identify pages losing traffic and analyze costs to regain positions. Revive this page by including these suggested terms.
- Underperforming CTR: Your page isn't getting as many clicks as competitors for similar searches. Improve this by optimizing your meta descriptions, crafting more engaging titles, or boosting your page's search ranking.
- Content Gap: A content gap occurs when your content is missing or lacks depth on topics that users or search engines expect. Identify these gaps using our Content Gap tool and fill them by including the suggested keywords.
- New Content Expansion: New content expansion involves creating additional content that complements and enhances your existing articles. Use the suggested related keywords to develop new content and add internal links to the original piece.
- New Content Pillar: Add new pillars based on keyword clusters; integrate them into your account to get new content ideas suggested to you every week.
6. Manage statuses
- Update statuses: Track ideas by marking them as Open, Done, or Discarded; adjust statuses as needed throughout the process.
- Filter by potential: Use traffic volume filters to prioritize ideas with Low, Medium, or High potential.
By following this guide, you can systematically assess and enhance your content for better performance and marketing success. For more details, refer to our Content Audit Help Article or check our walkthrough video.
Ready to get started? Try StoryChief’s Content Audit Free!
Easily spot underperforming content and find ways to enhance it. This tool thoroughly examines each piece using various SEO metrics like keyword usage, readability scores, CTRs, and more.
Optimize your content effortlessly with StoryChief’s free Content Audit. Instantly boost SEO, readability, and engagement with our automated tool—start seeing results today!
