12 Marketing Trends You Need To Watch This Year

(Featuring Some Of Our Favorite Marketing Tweeters):

Chantelle

Long-Term Marketing Strategy

The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.

@amandanat

Multi-Channel Storytelling

The future belongs to brands who can blend a single story — not their story, but the story their audience already inhabits — across multiple “rented” channels and drive them to an owned location.

@AaronOrendorff

Dominance of Creator Economy

Short-form video was all the rage in 2021 and I don’t think it’s going anywhere.

Brands are outsourcing to content creators to develop short, entertaining videos to help educate customers on their product and/or amplify brand story.

@jaydeipowell

Gimmicky Marketing

The banalization of crypto – brands continuing to jump into things like NFTs as a gimmick and quick shortcut for attention (earned media) will continue to damage good, healthy and productive projects.

@santipochat

Employee Advocacy

It's an untapped resource where your internal people have a wealth of industry connections that are potential customers and often get wider visibility with their own posts versus the brand’s.

@West_Syed

Creator Disruption

Creators will continue to disrupt how brands communicate with their audience. More brands will enter the DTC, ecommerce space to create a tighter relationship with their audience.

@ThatChristinaG

Focus on Owned

Marketers will need to find innovative and effective ways to supercharge their owned channels growth strategy. More attention should be given to building e-mail subscription, offers, eBook and general online community across owned platforms.

@CorpEccentric

Video for Organic Growth

A 2022 marketing trend that deserves more attention is video content within organic searches and content. For marketers, using video not just directly on platforms like YouTube or TikTok themselves deserves more attention. 

@jmoserr

Inclusive Digital Marketing Content

I think we’ll start seeing a major industry shift when it comes to creating inclusive content as more brands realize how important accessibility is.

@HashtagHeyAlexa

SEO + PR

Digital marketers need to be prepared for more collaboration between SEO and PR.

As someone who practices both, I’ve noticed how PR can play a role in generating brand awareness and securing links that improves a brand’s visibility online.

@baydiangirl

Trendjacking

Trendjacking – the art of creating a marketing campaign quickly to jump on a trend – is becoming increasingly important. Brands that want to remain relevant will need to be on the pulse of culture and have the structure to create quickly without fear.

@nicoletabak

Don't Focus on Trends

I’ve got no idea what the trends are. And to be honest I don’t care.

Trends are fashion. It’s *the idea* that spreads. 

“Crap that arrives at the speed of light is still crap when it gets there” — David Abbott

@harrydry

A huge thank you to everyone who contributed their thoughts here! 

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Also here's the full article on 2022 marketing trends:
https://t.co/h4bLbH7mJ9

oh sheesh i flubbed here - this was courtesy of @sapochat and you can follow there for a lot of fun and brilliant commentary on marketing &amp; more
https://t.co/EedzfghX9g