GatherContent has been a staple for content marketers and agencies, but as the landscape of digital marketing evolves, so do the needs of content marketers.
If you find yourself in search of a content operations platform that goes beyond the basics, offering advanced features such as AI integration, content analytics, and SEO optimization, then it's time to explore alternatives.
In this blog post, we'll delve into the top 7 GatherContent alternatives.
What to Look for in GatherContent Alternatives
Before we delve into the alternatives, let's quickly recap the essential features that a content marketing platform should offer:
- Unified content calendar
- Collaboration tools for various content types
- Content promotion through email and social media
- Content publishing and distribution
- AI writing and strategy assistance
- Comprehensive content analytics
- Content SEO optimization
- Social media management
- Content collaboration with approval workflows
- Managed access for streamlined processes
Now, let's explore the top 7 alternatives and see how they measure up.
TL;DR StoryChief vs GatherContent
StoryChief offers a comprehensive content marketing suite that goes beyond what GatherContent provides.
With features like AI integration, content analytics, and SEO optimization, StoryChief is a powerful alternative for those seeking advanced capabilities.
Its unified content calendar, collaboration tools, and social media management make it an ideal choice for content marketing teams and agencies.
Additionally, StoryChief's employee advocacy management, approval workflows, and managed access ensure smooth and efficient content creation and distribution.
So if you're looking for GatherContent alternatives that cover all your needs, give StoryChief a free try!
Top 7 GatherContent alternatives
Here are the top alternatives for CoSchedule.
1. StoryChief
StoryChief offers a content marketing suite for content collaboration, planning, and content distribution.
StoryChief is a comprehensive tool that enables you to manage every aspect of content marketing from start to finish. With StoryChief, you can easily collaborate, brief, assign, write, optimize for SEO and readability, review, approve, and publish content.
Additionally, you can involve your team in creating website content, newsletters, videos, webinars, podcasts, and whitepapers. You can also promote your content across various channels, including social media, ambassadors, influencers, and press lists.
StoryChief integrates with all kinds of CMSs which means you can publish content to your website hassle-free, with a single click. StoryChief then allows you to track the performance of your content from several dashboards and reports.
Best features:
- Content marketing suite: Engage your team in the creation of website content, newsletters, videos, webinars, podcasts and whitepapers.
- Collaborative writing: Allows teams to collaborate on content creation in real time.
- Content optimization: Provides SEO suggestions to improve content performance.
- Multi-channel publishing: Easily distribute content across various platforms.
- Content Calendar: Helps in planning and scheduling content publication.
Pros:
In comparison to GatherContent, StoryChief has:
- SEO and readability optimization
- AI writing and strategy assistance
- In-depth content and social media analytics
- Social media integrations for Facebook, Twitter (X), Linkedin, Instagram, Instagram Reels, TikTok, Pinterest and many more
Pricing starts at 40 USD per month for individuals, 220 USD per month for teams, and 440 USD per month for agencies.
Dive in risk-free with our free trial. Experience the power of StoryChief without commitment.
2. ContentStudio
ContentStudio is another popular alternative to GatherContent. It offers a wide range of features for content marketing, including content planning tools, creation, and distribution.
With ContentStudio, you can collaborate with your team on various types of content such as blog posts, and social media posts. The platform also provides tools for content promotion through social media channels. Additionally, ContentStudio offers analytics to track the performance of your content.
Best features:
- Content discovery and curation
- Influencer discovery
- Publish to social media and blogs
Cons:
- No one-click cross-channel publishing
- No SEO writing suggestions
- Doesn’t help with social advocacy
- Designed more for B2C brands who work with influencers than for B2B brands
Pricing: Their Small Agency Plans starts at $99 per month
3. CoSchedule
CoSchedule is a well-known alternative to GatherContent that focuses on helping teams organize and manage their content calendars.
With CoSchedule, you can plan and schedule your content across different channels, collaborate with your team members, and track the progress of your projects. The platform also offers social media scheduling and automation features to streamline your social media marketing efforts.
Best features:
- Multi-channel publication scheduling
- Task prioritization
- Team collaboration
- Project tracking
- Reporting
Cons:
- The file organization and bulk file upload may be difficult to familiarize with.
- Does not have Pinterest in its social media scheduler options.
Pricing: Custom pricing based on requirements.
4. MavSocial
MavSocialMavSocial is a powerful social media management tool that helps businesses streamline their social media marketing efforts.
With its intuitive interface and robust features, MavSocial makes it easy to schedule and publish posts, engage with followers, and track the performance of your social media campaigns.
Best features:
- Social media scheduling
- Social media inbox and engagement
- Facebook ads management
- Collaboration workflows and approvals
- Content curation
- Digital asset management
Cons:
- Limited content collaboration features
- Lacks advanced SEO tools
- Only offers social media management
- No options to collaborate on website content, newsletters, videos, webinars, podcasts, or whitepapers.
Pricing: Pro plans start at US$78/month.
5. LetterDrop
LetterDrop focuses on simplifying content creation and sharing, with a strong emphasis on SEO optimization. By streamlining the process, users can save time and effort in producing high-quality content that ranks well in search engine results.
Best features:
- AI writing features
- SEO integrations and writing guidance
- Content collaboration features
Cons:
- No AI-generated brand voice
- No options for Campaign management
- Basic integrations for social media channels and CMSs
Pricing: Custom pricing based on requirements.
Tip: Get a free content strategy consultation from our content experts to accelerate your growth. Or use our free content planner template to get started on your own.
6. Trello
Trello, known for its intuitive Kanban-style boards, is a visual collaboration tool that has gained popularity across various industries. While it may not be specifically designed for content marketing, its flexibility and simplicity make it a noteworthy alternative for managing tasks and content workflows.
Use Trello to create boards dedicated to different content campaigns or channels. Each card can represent a specific content piece, with checklists for tasks like writing, editing, and publishing.
Best features:
- Kanban boards for task visualization
- Card-based organization for content pieces
- Collaboration through comments and attachments
- Due dates and checklists for task management
Con:
- Primarily a task management tool, not content-centric
- No direct-publishing options
- Trello might not be enough if you have a large team working with content, but it works well for small/medium-sized teams.
Pricing: free plan, paid plans start at $5/user monthly.
7. Asana
Asana is a versatile project management tool that can be used as an alternative to GatherContent. It provides features for creating tasks, assigning them to team members, setting due dates, and tracking the progress of your projects. Asana also offers a calendar view where you can visualize your content schedule and plan ahead.
Best features:
- Task lists and management
- Project tracking
- Content calendar
- Collaborative workspaces
Cons:
- No direct-publishing integrations
- No SEO and AI writing support
- Asana doesn’t allow assigning multiple people to the same tasks.
Pricing: free, paid plans start at $10.99/user monthly.
Which GatherContent Alternative is Right for You?
GatherContent has been a reliable platform. However, if you're looking for advanced features like AI integration, content analytics, and SEO optimization, you may need to explore alternatives.
As you’re looking for a GatherContent alternative that ticks all your boxes, consider the importance of the following features for you:
- AI Integration: Elevate your content creation with AI assistance.
- Content Analytics: Gain in-depth insights into your content's performance.
- SEO Optimization: Ensure your content ranks high in search engine results.
- Social Media Integration: Seamlessly manage and distribute content across various platforms.
- Collaboration Tools: Enhance teamwork with real-time collaboration and approval workflows.
To get value from content marketing software, your team has to use it. And they won’t use it if they hate it.
- Is the tool easy to learn?
- Does it make work feel easier or harder?
- Does the tool eliminate friction in your content process?
As you explore alternatives to GatherContent, it's crucial to evaluate whether GatherContent aligns with your specific content marketing goals. If the identified limitations pose challenges for your strategy, exploring platforms like StoryChief could offer a more tailored solution.
StoryChief is one tool for managing all of your content marketing: blogs, email newsletters, social, whitepapers, ebooks, podcasts, webinars, employee advocacy, SEO and AI support. Check out StoryChief free.