Terms of service
1. SUGAR: Every agreement entered into between private limited liability company
“SUGAR”, with its
registered office at Doknoord 6/102, 9000 Ghent, Belgium, VAT BE 0644.941.221, RPR Ghent, department
Ghent (hereinafter referred to as “SUGAR”) and the customer is governed by these terms and
SUGAR offers an online application with the brand name “STORY CHIEF”. This tool offers an integration of various services that ensure a more efficient content publishing of its customers. More specifically, the online services facilitate online content publishing, distribution and analysis, and consist among other things of (hereinafter referred to as the “services”):
- Universal Rich Content Editor
- Distribution to multiple platforms/websites/communities and social media
- Metrics gathering
- Marketing AI Module
- Team Collaboration Module
- Curation Module
- Scheduling Module
STORY CHIEF (Sugar brand) has the right to change the offer and the composition of its services (as well as its basic module and/or features, cf. article 10) whenever it decides to do so. It will at least ensure that the customer is informed of this in advance within a reasonable term through an entry on its website or through STORY CHIEF (Sugar brand) communication to existing customers (cf. article 18). The services, as described above, on the website or in the STORY CHIEF (Sugar brand) communication (cf. 18) are made available on an “as is” basis. The customer will, moreover, be entitled to use a trial version (cf. article 9) and may at all times request further information from STORY CHIEF (Sugar brand) in respect to this. The customer therefore declares that he has been sufficiently informed about the contents and the scope of the services.
2. Area of application: By ordering the services of STORY CHIEF (Sugar brand)
(including registration for the trial version – cf. article 9), the customer acknowledges that he
has read and accepts the general terms and conditions.
These general terms and conditions may at all times be consulted on the STORY CHIEF (Sugar brand) website with the URL https://storychief.io (hereinafter referred to as the “website”).
These terms and conditions at all times take precedence over terms and conditions of the customer, even if they stipulate that they apply exclusively.
If STORY CHIEF (Sugar brand) fails to require strict application of any of the provisions of these terms and conditions, this cannot be considered a tacit waiver of these rights.
STORY CHIEF (Sugar brand) reserves the right to change its general terms and conditions whenever it wishes to do so by a change on its website. Any such change will be announced within a reasonable term in advance by STORY CHIEF (Sugar brand) on its website, as well as through the STORY CHIEF (Sugar brand) communication to its existing customers (cf. article 18).
The nullity of one or more provisions in these terms and conditions does not affect the applicability of all other provisions. In the event of the nullity of one of the provisions, STORY CHIEF (Sugar brand) and the customer, as far as possible and according to their loyalty and conviction, will negotiate to replace the void provision by an equivalent provision.
3. Customers: A customer is any private or professional person who purchases
services from STORY CHIEF (Sugar brand) (Sugar brand), as well as anyone who acts in the name and
for the account of an artificial person.
Private customers are assumed to be at least 18 years of age.
These general terms and conditions do not affect the legal rights which are granted to the consumer-customer by law with respect to consumer protection.
4. Offer: Offers of STORY CHIEF (Sugar brand) are without any obligation and should
considered an invitation to the customer to place an order.
An offer is only valid for the specific order to which it relates and does therefore not automatically apply to subsequent similar orders. Offers only comprise the services that are specifically stated in the offer.
Promotions, leaflets or catalogues, of whatever nature, issued by STORY CHIEF (Sugar brand) will not be considered an offer.
5. Formation of the agreement: An agreement will only be legally and finally
concluded when the
customer places an order with STORY CHIEF (Sugar brand) (i) through the ordering option on the
website, or (ii) by telephone, and subject to the condition that this order is followed by an e-mail
from STORY CHIEF (Sugar brand) to the customer in which a user account is provided containing the
activation password (for further details see article 6). An exception to the foregoing is if the
customer has previously used the trial version and therefore already has been given a user account
(as explained in article 9).
A valid order presupposes that the customer has at least provided the following information:
- Identity details of the natural of artificial person with a valid email address;
- Required module of the services (cf. article 10);
- Invoicing monthly or per year.
Before the customer receives a user account, STORY CHIEF (Sugar brand) is entitled to request
further information about the customer and his activities, including, but not limited to, an
assessment of his creditworthiness.
The information provided by a customer to qualify for a user account must at least be accurate, truthful, up to date and complete.
Failure by the customer to provide the correct information, or in the event of doubts by STORY CHIEF (Sugar brand) about the identity or admissibility of the activities of the customer will entitle STORY CHIEF (Sugar brand) to refuse to implement the order by providing a user account. Orders showing that the customer intends to resell the services himself will also entitle STORY CHIEF (Sugar brand) to refuse.
A refusal to provide a user account (and hence a contract) by STORY CHIEF (Sugar brand) will never be a reason for any compensation.
Any changes or additions to the agreement after the user account has been provided will only be considered valid after written approval of and implementation by STORY CHIEF (Sugar brand).
6. User account/login: Acceptance by STORY CHIEF (Sugar brand) of a valid order by
the customer will
activate the user account. A user account and accompanying login(s) provides the customer with
access to the services of STORY CHIEF (Sugar brand).
Access to the services implies a right by the customer to use the services – at a charge. Under no
circumstances does it imply a transfer of ownership of the services by STORY CHIEF (Sugar brand) to
A user account contains the location and access codes that allow the customer access to the services.
The allocation of a user account is accompanied by the allocation of at least two (2) or more logins. The number of logins corresponds with the number of users of the customer allowed by STORY CHIEF (Sugar brand).
A login belongs to one person only and may therefore not be shared with other persons. Every user of the customer must create a unique password for each login, which will belong to his personal information.
Each customer is only responsible for the protection and security of his data concerning the user account and logins, including, but not limited to, the user name and the password. The customer is assumed not to transfer this information to a third party and to immediately punish any unauthorised use as well as bring it to the attention of STORY CHIEF (Sugar brand). A customer is, moreover, not even assumed to disclose his passwords (or those of his users per login) to STORY CHIEF (Sugar brand) (for example, when using the helpdesk when seeking the assistance of STORY CHIEF (Sugar brand) – cf. article 17). Each loss or misuse of the personal details connected to the user account and accompanying logins may therefore lead to liability towards STORY CHIEF (Sugar brand).
7. Duration: An agreement to use the services of STORY CHIEF (Sugar brand) is
entered into for an
indefinite period of time. The extension of the agreement is, however, always subject to advance
payment by the customer for the agreed period (quarter or year). STORY CHIEF (Sugar brand) thus uses
The customer may terminate the agreement at any time and for any reason by sending an e-mail to STORY CHIEF (Sugar brand) (firstname.lastname@example.org). STORY CHIEF (Sugar brand) is obliged to terminate the agreement within five (5) working days after the date of this e-mail and to deactivate the customer’s user account. In any case, the termination of the license needs to take place before STORY CHIEF (Sugar brand) has proceeded to invoicing in light of the advance payment of the upcoming agreed upon period. If the termination takes place after STORY CHIEF (Sugar brand) has already proceeded to invoicing, the customer is supposed to pay the invoice in a timely manner (even if he is by no means planning on continuing to use the agreement).
If the customer does not agree to the non-exhaustive listing of (i) a change of the offer or the composition of the services of STORY CHIEF (Sugar brand) (cf. article 1), (ii) a change of the general terms and conditions by STORY CHIEF (Sugar brand) (cf. article 2) or (iii) any announced price adjustment by STORY CHIEF (Sugar brand) (cf. article 10), he may at all times simply terminate the agreement. Under no circumstances does this entitle the customer to claim compensation from STORY CHIEF (Sugar brand).
8. Delivery: The services of STORY CHIEF (Sugar brand) are provided as “software as
a service”. The
mere announcement of the user account (with accompanying logins) to the customer will be considered
a delivery of the services.
Use of the portal of the services by the customer is equivalent to acceptance of the services. Use of and access to the services by the customer presupposes an Internet connection and the use of a modern web browser (such as but not limited to the most recent version of Google Chrome). If an obsolete web browser is used, the customer may not be able to use all functions of the services or these functions may not operate optimally.
9. Trial version: Each potential customer will be given an opportunity, before an
entered into, to use a trial version of the services for 14 calendar days. This requires an online
registration by the user but will be free of charge. On conclusion of this period, the trial version
will end automatically without any action by the user being required.
If the customer subsequently (or even before the end of the period of the trial version) wishes to place a definitive order, the conditions as described in article 5 must be complied with. Pursuant to Book VI Market Practices & Consumer Protection of the Belgian Business Code (WER), the private customer (in his capacity of a consumer) basically has a right of withdrawal. However, the delivery of services forms an exception to the right of withdrawal (art. VI.53 °13 WER), so that the private customer can no longer rely on this right. Moreover, by placing an order, the private customer expressly agrees that the delivery of the services may commence and he, consequently, acknowledges that he no longer has such right of withdrawal. Nevertheless, prior to entering into the agreement, each private customer may always use the trial version offered by STORY CHIEF (Sugar brand). By offering a trial version of the services, STORY CHIEF (Sugar brand) thus offers more than it is required to by law. Professional customers will under no circumstances have a right of withdrawal.
10. Price: A basic module of the services is free and consists of the following elements:
- 1 User;
- Use of content editor;
- Publish to own branded blog, powered by STORY CHIEF (Sugar brand);
- Create social posts;
- Create up to 5 stories a month
- Basic analytics
If the customer also opts for one or more of the following additional services (being an “add-on” or “feature”), an additional monthly price per feature will be charged
- Multiple users;
- More stories
- More distribution channels
- Marketing features
- Advanced analytics
- Use of our API
- Use of our destinations feature
- Team collaborations features
- Curation feature
- Scheduling feature
- New features to come;
All prices will at all times be shown on the website and are expressed in euros. The prices do not
The prices will be similar to the prices as shown on the website at the time when the agreement between the parties is entered into (cf. article 5).
Under no circumstances does STORY CHIEF (Sugar brand) guarantee that it will maintain its prices - as shown on the website – for a specific period, since it depends on the market structure. In so far as the prices are based on the level of the applicable wage costs, costs of components/services, social security contributions and public service charges, costs of materials and parts, exchange rates and/or other costs, STORY CHIEF (Sugar brand) will be entitled, in the event of an increase or decrease of one or more of these price factors, to increase or decrease its prices accordingly whenever it wishes to do so, in accordance with the legally permitted standards. The new price structure will be notified to the existing customers (cf. article 18) at least one month before they take effect through the STORY CHIEF (Sugar brand) communication.
11. Invoicing: STORY CHIEF (Sugar brand) undertakes to invoice its private and
professional customers. It will do so on a monthly or yearly basis, depending on when the customer
has opted to place his order (cf. article 5), but always prior to the performance of the services
for this period.
If the customer terminates the agreement (cf. article 7), the amounts already paid to STORY CHIEF (Sugar brand) (irrespective of whether the advance payment related to a period of a quarter or a year) will be kept by STORY CHIEF (Sugar brand) and will not be returned.
By ordering/purchasing the services, the customer expressly agrees to electronic invoicing by STORY CHIEF (Sugar brand), unless agreed otherwise in writing by the parties.
The invoice will be sent to the address provided by the customer with his order. The customer undertakes to inform STORY CHIEF (Sugar brand) in time of any changes in respect to this.
12. Payment: The customer must pay in advance, using the online payment method used
by STORY CHIEF (Sugar brand) and as provided for on its website.
To process payments, SUGAR uses external professional and specialised partners that offer a payment
platform such as: Stripe 3180 18th St, San Francisco, CA 94110;
The financial details of the customer that are entered for his online payment will only be exchanged between the external partner and the financial institutions involved. SUGAR does not have access to the confidential financial details of the customer.
The online payments are made with the aid of secure protocols. All online payments are subject to the general terms and conditions of the external administrator of the payment platform, who has exclusive responsibility for the correct processing of all online payments.
If – contrary to the foregoing – the customer wishes to pay by bank transfer or another payment method, he must inform STORY CHIEF (Sugar brand) of this in time in advance and STORY CHIEF (Sugar brand) must accept it in writing. STORY CHIEF (Sugar brand) reserves the right to refuse such request, for whatever reason.
STORY CHIEF (Sugar brand) operates a payment term of 14 calendar days, counting from the date of the invoice.
Any invoice that has not been paid, or only partly paid, on the due date will be subject by law and without any notice of default to late payment interest of 1% per overdue month, for which a month that has already started is considered to be fully lapsed. The amount due will, moreover, be increased by 12% of the invoice amount, with a minimum of fifty euros (€ 50,00) (excl. VAT), by way of lump sum compensation, irrespective of the right of STORY CHIEF (Sugar brand) to claim higher compensation. STORY CHIEF (Sugar brand) also reserves the right to temporarily suspend the access to the services until it has received actual payment from the customer.
The unconditional payment of part of an invoice amount is deemed to be an express acceptance of the invoice.
Invoices may only be validly protested in writing by registered letter within 14 calendar days after the invoice date stating the invoice date, invoice number and a detailed explanation.
13. Cancellation: If an order is cancelled, even for a part, but at least prior to the delivery of the services (cf. article 8), SUGAR reserves the right to claim compensation from the customer of 10% of the price of the cancelled order, not including VAT, irrespective of SUGAR’s right to compensation for the damage it has actually suffered, if it is able to prove it.
14. Termination options SUGAR: Since the agreement has been entered into for an indefinite period of time, SUGAR has the right to terminate the agreement with the customer - by deactivation of his user account - if it believes it has an objective reason for doing so. Objective reasons include, but are not limited to:
- If during the course of the agreement SUGAR has reasons to assume that the customer’s data are false, inaccurate or obsolete;
- If SUGAR discovers or has substantial reasons to suspect that the customer uses his services for unauthorised purposes;
- If it is suspected that the customer breaches the current terms and conditions;
- If STORY CHIEF (Sugar brand) discovers that the agreement with the customer is based on incorrect information of the customer or if STORY CHIEF (Sugar brand) suspects that the customer purchases a product of STORY CHIEF (Sugar brand) for reasons that cannot be considered as objectively reasonable and acceptable;
- If the customer fails to pay his outstanding invoices to STORY CHIEF (Sugar brand) in time and in full;
- In the event of an imminent bankruptcy of the professional customer;
After deactivation, STORY CHIEF (Sugar brand) is entitled to refuse the customer any future access
to the services, or to undo the deactivation again after negotiating with the customer.
In each of these cases STORY CHIEF (Sugar brand) is entitled to claim compensation for the damage it
has suffered as a result.
STORY CHIEF (Sugar brand) undertakes to inform the customer of the deactivation by email at least 5 calendar days before termination takes effect.
In the event of deactivation during the course of a period (quarter or year), for which STORY CHIEF (Sugar brand) has received advance payment from the customer, it undertakes to refund this payment to the customer pro rata within 14 calendar days after the services have actually stopped.
15. Confidentiality: (15.1) Input data: All data entered by the customer when using
the services (hereinafter “input data”) will be treated confidentially by STORY CHIEF (Sugar brand)
to the best of its ability and with the necessary care.
STORY CHIEF (Sugar brand) will confine itself merely to analysing the user behaviour of its customers with a view to improving its services. A list of the employees who have access to the input data can be requested by sending an email to email@example.com. Only if a customer specifically asks for this after contacting the helpdesk (cf. article 17), STORY CHIEF (Sugar brand) will, by way of exception, possibly grant other employees access to the input data in order to resolve the customer’s problem fast and effectively.
STORY CHIEF (Sugar brand) acts as a facilitator for the processing of the input data of the customer, and should therefore be considered the sole processor. The customer is and remains the person ultimately responsible for his processed input data and their contents. The processing through STORY CHIEF (Sugar brand) may take place anywhere in the world using the techniques STORY CHIEF (Sugar brand) itself considers sufficient.
Each customer is obliged to provide confidentiality to his own input data and to ensure that this confidentiality is also observed by third parties whom he grants access to his user account. A customer must be aware that when he transfers his “API-key” to a third party he grants this third party full access to his user account, logins and input data.
STORY CHIEF (Sugar brand) can under no circumstances be held liable for the loss or incorrect use of the input data of his customers, unless this is purely due to negligence on his part. STORY CHIEF (Sugar brand) will only grant third parties access to the input data of his customer if it is requested to do so by law (for example: as part of a legal investigation or if it is forced to do so by a judgement of the court). Any costs or damage for STORY CHIEF (Sugar brand) resulting from such access will be at the expense of the customer.
(15.2) Cooperation: All information (including but not limited to business data, customer lists, or information about wage sheets) exchanged between STORY CHIEF (Sugar brand) and a (potential) customer prior to cooperation between the parties to explore the possibilities of possible cooperation will be treated as confidential by each party receiving such information. This same obligation applies to all information exchanged between the parties during the cooperation. This obligation to observe confidentiality will, however, under no circumstances create a situation whereby ideas discussed between the parties that may serve to improve or expand the services of STORY CHIEF (Sugar brand) be subsequently worked out by and in the name of STORY CHIEF (Sugar brand) and then commercialised.
The receiving party may only disclose this confidential information to its employees in so far as it must be disclosed to them for the purpose of possible cooperation. Each of the receiving parties is obliged to observe perpetual confidentiality, unless the information provided has become public through no fault of the receiving party, or if the receiving party is required to disclose it by law.
Each of the receiving parties undertakes not to exploit the information in any way or to use it for any other purpose than to explore the feasibility of cooperation between the parties. None of the receiving parties will submit an application for intellectual property protection, wherever in the world, relating to the information provided to them, nor will they provide anyone with an opportunity to do so, unless they have the express permission of the party providing the information.
If any of the receiving parties fails to meet the conditions of article 15.2, they will be obliged to pay a penalty of 500 euros per occurrence immediately payable to the party providing the information, without prejudice to his right to compensation for the damage actually sustained.
16. Consequences of deactivation: If the agreement between STORY CHIEF (Sugar
brand) and the customer is terminated by the customer (cf. article 7), the customer is obliged to
export prior to his termination the input data he has entered at his own initiative using the
available export tools.
If the agreement between STORY CHIEF (Sugar brand) and the customer is terminated by STORY CHIEF (Sugar brand) (cf. article 14), the customer must - within the period stated by STORY CHIEF (Sugar brand) when it notified the customer of the termination - export his input data using the available export tools.
If the customer fails to meet the provisions of this article, STORY CHIEF (Sugar brand) reserves the right to keep the input data, and treat them to the best of his ability with the required confidentiality and not disclose them. However, in such case STORY CHIEF (Sugar brand) is entitled to delete the input data in due course and to charge the costs attaching to this to the customer after termination of the agreement between the parties. These costs will be charged to the customer by means of an invoice with a term of payment of 10 calendar days.
17. Helpdesk and complaints: If the customer has questions about or problems with
the functionality of the services, he may contact the helpdesk of STORY CHIEF (Sugar brand). The
helpdesk can be reached from 9 a.m. to 5 p.m. on working days (not on Saturdays, Sundays and public
holidays) free of charge. The helpdesk can be reached by telephone or by e-mail
The STORY CHIEF (Sugar brand) helpdesk will do its best to help the customer find a solution as fast as possible to any questions the customer may have.
The availability of the services may at all times be checked by the customer online, live and in real-time on the website of STORY CHIEF (Sugar brand). In the event of problems with the availability of its services, STORY CHIEF (Sugar brand) will offer a solution within the bounds of reasonableness. STORY CHIEF (Sugar brand) will at least have full freedom to decide on an adequate solution or compensation for its customers.
Immediately after the delivery of the service (cf. article 8), the customer must carry out an initial verification. This obligation to verify relates – among other things - to: number of logins, conformity of the delivery, visible defects to the software, etc. The customer must immediately inform STORY CHIEF (Sugar brand) through the helpdesk or by e-mail (firstname.lastname@example.org) of any directly verifiable defects, under penalty of cancellation, within 5 calendar days after delivery but at least 48 hours after they have been discovered.
Professional customers must inform STORY CHIEF (Sugar brand) through the helpdesk or by e-mail (email@example.com) in writing of any hidden defects within one (1) month after the date of delivery of the services but at least 48 hours after they have been discovered. Such defects include – amongst others -: errors in the back-end of the website or software, database or programming errors, etc. For consumers-customers the legal guarantee for hidden defects is 2 years from the date of delivery of the services. Such guarantee can only be claimed in so far as the consumer-customer can demonstrate that the defect already existed at the time of delivery. The consumer-customer must, under penalty of cancellation, inform STORY CHIEF (Sugar brand) of all complaints for hidden defects within the month they are discovered, as provided for in this section.
If no complaints are made within these periods, the customer is deemed to have approved and accepted the delivery. Under penalty of disallowance of the complaint, the customer must be able to prove that he has used the services correctly both before and after he discovered the defects. Under no circumstances does the guarantee or indemnification against hidden defects apply if the damage has been caused by incorrect or unsafe use of the services by the customer (e.g. failure to use a firewall or insufficient protection against viruses).
Each claim for indemnification will be denied in the event of alterations or repairs by the customer or by third parties.
The customer will bear the costs made as a result of unjustified complaints.
18. STORY CHIEF (Sugar brand) communication: The services comprise communication by STORY CHIEF (Sugar brand) by email at regular times concerning service-related announcements, administrative e-mails and newsletters. The customer will at all times be able to unsubscribe from these newsletters. Since this communication is considered to form an integral part of the service provision, the customer can in no way whatsoever hold STORY CHIEF (Sugar brand) liable for changes of whatever nature of which the customer would normally have been informed through the communication but now no longer can be by unsubscribing.
19. Liability: Under no circumstances whatsoever does SUGAR allow the use of its
services for illegal or unlawful purposes, or for the transfer of data that are illegal, defamatory,
infringes a person’s privacy, offensive, threatening, damaging or infringes a person’s intellectual
property rights (non-limitative list).
The purpose of the use of the services is the full responsibility of the customer. The customer guarantees that he will not use the services for the transfer of “junk mail”, “spam”, “chain mail”, “phishing” or other undesired mass circulation of e-mails.
The use of the services and (the material downloaded by using the services) will be at the customer’s own risk. The customer expressly acknowledges that the services provided by STORY CHIEF (Sugar brand) are delivered without any statements or guarantees, explicit or implicit. STORY CHIEF (Sugar brand) will therefore not provide any guarantees with respect to this service or with respect to the information provided by these services.
Without prejudice to the generality of the preceding section, STORY CHIEF (Sugar brand) does not guarantee that: (i) the services and/the website will be constantly available, free of viruses, in time and complete, or (ii) the information provided by the service is complete, correct, accurate and non-misleading.
The customer himself will be responsible for any damage incurred to his computer program or wireless equipment after using the services.
All statements on the website itself relating to the reliability and the security of the services constitute a mere description of STORY CHIEF (Sugar brand)’s obligation to perform to the best of its ability. STORY CHIEF (Sugar brand) will therefore always act to the best of its ability and as it sees fit. For further information about the statements on the website, STORY CHIEF (Sugar brand) at all times refers to the contents of these terms and conditions.
A customer is deemed not to provide (confidential) information/details (e.g. an Excel sheet with data) to STORY CHIEF (Sugar brand) in whatever manner and for whatever reason. If, however, through his acts, the customer fails to comply with this provision, he acknowledges that he is acting entirely at his own risk. In such case STORY CHIEF (Sugar brand) cannot guarantee the same security and confidentiality with respect to the information provided as it guarantees with respect to the input data (cf. art. 15.1).
Under no circumstances will STORY CHIEF (Sugar brand) be obliged to compensate indirect, special or consequential damage, trading losses, loss of income, loss to reputation or goodwill, loss of or damage to information or data, or any other damage incurred by using the services. This limitation of liability also applies after STORY CHIEF (Sugar brand) has been specifically informed of the potential loss of the customer.
Neither will STORY CHIEF (Sugar brand) be liable for any defects incurred directly or indirectly by an act of the customer or a third party, irrespective of whether this act is caused by an error or by negligence.
With the exception of the indemnification by STORY CHIEF (Sugar brand) in accordance with the aforementioned guarantee condition, the liability of STORY CHIEF (Sugar brand) is limited to the amount for which STORY CHIEF (Sugar brand) is insured (€ 750,000 for third-party liability insurance) and at least limited to the liability prescribed by law.
The customer finally acknowledges that STORY CHIEF (Sugar brand) does not offer the guarantee that the services comply with the regulations or requirements that apply in any legal area, with the exception of the regulations or requirements that apply in Belgium, as they apply at the time of the delivery by STORY CHIEF (Sugar brand) of the product to the customer, so that STORY CHIEF (Sugar brand) cannot be held liable for any subsequent changes in the law of whatever nature.
20. Force majeure/hardship: If, due to force majeure, STORY CHIEF (Sugar brand) is
unable to perform its obligations or is unreasonably hampered in the performance of its obligations,
it will be entitled to temporarily suspend the performance, wholly or in part, for the duration of
this force majeure or altogether, without being required to give advance notice or to pay any
Cases of force majeure traditionally include: seizure, illness, war, blockade, insurrection, strike or lock-out, shortage of vehicles, scarcity of services, restrictions in the energy consumption, either with STORY CHIEF (Sugar brand) or with one of its suppliers. In the event of hardship, STORY CHIEF (Sugar brand) undertakes to renegotiate the terms and conditions of the agreement. If the parties fail to reach an agreement, STORY CHIEF (Sugar brand) reserves the right to suspend performance of the agreement wholly or in part for the duration of the hardship.
21. Compensation: In accordance with the provisions of the Belgian Financial Securities Act of 15 December 2004, STORY CHIEF (Sugar brand) and the customer compensate and offset automatically and by operation of law all current and future debts they owe each other. This means that in the permanent relationship between STORY CHIEF (Sugar brand) and the customer only the highest debt remains on balance after the aforementioned automatic settlement. This setoff may at least be relied on with respect to the bankruptcy trustee and the other concurrent creditors, who will therefore not be able to oppose the setoff implemented by the parties.
22. Intellectual rights: STORY CHIEF (Sugar brand) guarantees that it possesses the required licences or other intellectual property protection rights for offering its range of services. However, STORY CHIEF (Sugar brand) retains all copyrights, trademark rights or the rights it has been granted to service description, programs, drafts, texts, designs, drawings, models, photos and services it has provided, which means that the customer may not copy the services or use them for other purposes than those for which they are intended without the prior written consent of STORY CHIEF (Sugar brand).
23. Personal details: The customer authorises STORY CHIEF (Sugar brand) to include
the personal details provided by the customer in an automated data file. STORY CHIEF (Sugar brand)
will act in accordance with the Belgian Personal Data Protection Act of 8 December 1992.
These data will be used for information or promotion campaigns to be organised in connection with
the performances/services offered by STORY CHIEF (Sugar brand) within the framework of the
contractual relationship between STORY CHIEF (Sugar brand) and the customer.
The customer will at all times be entitled to request and improve his data. If the customer no longer wishes to receive any commercial information from STORY CHIEF (Sugar brand), the customer must inform STORY CHIEF (Sugar brand) of this.
24. Choice of law and competent courts: Belgian law applies. Disputes will be resolved exclusively by the courts of the court district where STORY CHIEF (Sugar brand) has its registered office, unless STORY CHIEF (Sugar brand) expressly provides otherwise.
25. Language: Unless expressly agreed otherwise, the customer acknowledges that the language of these general terms and conditions is also the working language of all commercial transactions with STORY CHIEF (Sugar brand). The original language of these terms and conditions is Dutch. Translations or documents drawn up in another language should always be regarded as extra service for the customer.