A brand id is a person's gut feeling about a product, service or company. It's what others think about us.
the typography we use visuals we use it's how we pick up our phone it's how we behave how we talk dress look drive communicate
We believe that quality content and sharing valuable insights can change the world for the better
There is a lot of noise and information out there. The best way to stand out is to create valuable, relevant content that is delivered to the right people at the right time. Quality content drives businesses towards trust and helps them become a thought leader in their niche.
StoryChief is organized around the idea of helping businesses produce the best content possible and then helping them to be discovered.
To help shape the product to our values, at StoryChief, we follow these key principles:
Trust and honesty
It can only work when the whole team is working together as a family in a healthy environment. Not a toxic environment.
Respect each other's values, don't put yourself above someone else. Everyone in the team has achieved a lot already.
Hard skills are very important. Constant self-improvement, self-criticism and acquiring new skills is necessary to stay in the loop.
Quality over quantity
Be at your best for each task/project or don't do it at all. Release every project only when it is ready and tested.
Helping each other
Everyone is valuable. It's the whole team that brings the product to the next level. Not a small group within a team, nor an individual.
Like to brag about your new car, golden watch, and slick suit? Then you are at the wrong place.
Logo. Typography. Colors.
These few simple rules will help you use our branding elements to communicate the StoryChief brand most effectively. Download all assets
Never modify or abbreviate the name "StoryChief". The "S" and "C" in StoryChief are always capitalized. Keep "StoryChief" as a single word.
William the Sloth has a great attitude. However, the full version can only be used when there is enough white space around it and only when there is enough space to show the logo in its full potential.
The small logo is used when there is not enough white space and only when it needs to be shown on smaller media. The "StoryChief" wordmark can be added if necessary: underneath if the content is centered or to the right when the content is left aligned.
Is used when there is no possibility to use the William logo. Make sure that there is enough whitespace around it.
Projected on backgrounds
Different versions of the logo are used when applied to backgrounds. Dark backgrounds have white wordmark, dark-colored backgrounds have an additional black square at 50% opacity with rounded corners. Light-colored backgrounds have black wordmark and a white square background with rounded corners. Same rules apply for backgrounds with an image.
Always use enough whitespace around the logo. It needs to have space to breathe.
The StoryChief logo has two animated versions. Use whenever you need to bring a little more attention to it.
Used on websites for titles and short descriptions in combination with visuals.
Sloths can be used to support campaigns or blog posts. But not on the website or for ads.
Cover images for blog posts have colorful and artsy backgrounds, occasionally with a key topic outlined and embedded as a collage. Announcements have palm trees or leaves as a background with a black overlay and white copy on it. Keywords to describe the images: art, nature, happiness, abstraction, and authenticity.
Starts with a sloth claw and ends with a sloth raising a glass of champagne. The guidelines have different weights and forms to create a dynamic effect.
If you have questions or want to contribute, please contact us