How to become a Thought Leader in your niche and dominate
Google Search with content
Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. (Source: DemandMetric)
Content Marketing is the most efficient and sustainable way to drive attention to your brand. It's never have been so important as now to nurture your potential customers with the right content. Because if you as a business help them succeed at what they do by providing your tips and tricks and insights, you'll become a thought leader, expert in your niche, this results in trust and eventually in sales.
This content strategy checklist gives you the tools to succeed
Build Organic traffic
Build Brand awareness
Find the keyword you want to focus on. How do we find them?
When you have a list of keywords use Ubersuggest to see if it is worth investing in a given keyword. Is the competition high?
Seek compelling content ideas with https://buzzsumo.com
Write content with the keywords from step 1
Use StoryChief.io to craft content with a virtual SEO assistant and to distribute articles to multiple channels with a click:
PRO TIP: How To Create Interesting Long Reads That Will Actually Engage Your Audience
Check the ranking of your new keywords
PRO TIP: Make sure to set up UTM tags for each campaign
Create backlinks to your websites and generate more returning visitors
Build backlinks
Use Ahrefs to seek websites to contact for backlinks by looking at competition, and use http://shortlist.io/ to work on your link building.
Build returning visitors
Send newsletters and use browser push notifications each time you publish an article by using subscribers.com
Disclaimer: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.
