7 steps to create a solid content marketing strategy
You're just an alien from another planet until your content strikes a chord with your audience. So:
Here are some great tools to help you identify your audience and their interests:
Why are you bothering with a content marketing strategy to begin with? For example, make sure your goals are:
Platforms like StoryChief help you meet your end goal, where you can create content and collaborate before distributing and tracking performance.
"Who you are tomorrow begins with what you do today"
What do you have in-house already? Perform a content audit so you're not reinventing the proverbial wheels.
You can do this manually or use one of these great tools:
While you're at it, make sure to set your brand's tone and voice. Mailchimp's Content Style Guide and our Content Writing Checklist will help you level up your content marketing for sure.
Powering up your content marketing strategy is key. But before you blast off, make sure to...
A solid content marketing strategy yields documented and repeatable workflows. Get the right tools so you don't fall into the Black Hole of Content:
You've got your content in place and you know where it's going. It's time to launch it. But before you do:
Now go and get your brand out there!
Equally as important as the launch is nailing the landing.You need to determine what works and what doesn't work, and where. The behavior of your visitors will dictate your future content plans:
Then you can go huddle with your team live or via Slack or Whereby and do it all over again!
No worries, we've got you covered!
Disclaimer: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.
