Belgian startup StoryChief raises EUR 1.1 million investment led by Peak Capital from Amsterdam

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Ghent-based startup StoryChief raises EUR 1.1M investment round, led by Peak Capital. With the new funds, StoryChief aims to further scale its software for content editors and marketers. Since launching in 2017, more than 25000 content teams across 70 countries started using StoryChief.

StoryChief team
StoryChief Ghent team

Amsterdam, January 22nd, 2020.

StoryChief is a SaaS company that lets businesses manage and distribute blogs and social posts multichannel, all from one place. It has a lot of innovative technologies built-in such as an SEO assistant, readability checker, and a content distribution engine that allows getting more reach through the networks of employees. StoryChief helps content teams cut their workflows in half while multiplying their reach by ten. Since launching in 2017, more than 25000 content teams across 70 countries started using StoryChief.

Founder and CEO Valeri Potchekailov explains why companies use StoryChief:

"StoryChief helps companies multiply reach of their content and improve collaboration processes. Creating qualitative content makes our customers stand out from their competitors, as they position themselves as an expert which translates in trust and eventually in sales"

Investment from Peak Capital

With the new investment round, StoryChief will further develop its product, and ramp up its sales and marketing efforts. The investment comes from Amsterdam-based VC firm Peak Capital.

"Peak Capital has the right hands-on experience in guiding fast-growing businesses like Channable and Catawiki to a new level. We're excited to start working together with them.", Valeri added.

Johan van Mil, co-founder and managing partner of Peak Capital:

"StoryChief's international client base shows that creating valuable content is an important topic for companies around the world. We are impressed with how the team scaled the business so internationally. The team's entrepreneurial and domain expertise was another reason for us to back this team."

Earlier investments

Last year, StoryChief raised a pre-seed investment from a consortium of Belfius Bank, startup financing company PMV, and private investors Willem Delbare (former CTO of Teamleader) and Pieter Casneuf (former CEO of Adam Software).

About StoryChief:

StoryChief was founded in 2017 by Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer. After running a creative agency for 8 years, they learned that many clients were struggling to create and distribute high-quality content. StoryChief solves this problem through its SaaS-solution through its slogan 'your stories deserve to be heard'. The company is based in Ghent, Belgium. More information about can be found on

About Peak Capital:

Peak Capital is a Dutch investment fund set up by experienced entrepreneurs and offers smart venture capital to European fast-growing early-stage Marketplace, Platform, and SaaS companies. Peak Capital manages EUR 84 million and has made 22 investments to date including IENS, which was sold in 2014 to TripAdvisor (NASDAQ: TRIP), Radionomy, which was acquired in 2015 by Vivendi (EURONEXT: VIV) and CheapCargo, which was purchased in 2016 by PostNL (AMS: PNL). More information can be found on

Contact information
Valeri Potchekailov, Co-founder & CEO
Tel +32 485 08 55 13

Johan van Mil, Co-founder & Managing partner
Tel +31 6 54 287 421