To rise to the top of search pages in 2025, brands must implement strategic SEO recommendations. In an AI-driven landscape with evolving user demands, focusing on high-quality content, page experience, and backlinks is essential.
By taking a content-first approach and optimizing for feature snippets and voice search, you can enhance visibility and drive organic traffic.
Prioritize these elements to significantly improve your search engine rankings and online presence. Here are five SEO recommendations to elevate your brand’s digital footprint in 2025.
5 SEO Recommendations To Boost Online Visibility
1. Prioritize Search Intent Over Keywords
Keyword optimization has been a key factor in defining SEO success for over a decade. However, in 2025, it’s time to park traditional keyword research and focus on search intent.
Google’s algorithm is increasingly focused on understanding the purpose of a search rather than producing results based on keywords alone. This helps improve the search experience for the user, offering more targeted answers to their search queries.
The question is, how do you transition your keyword strategy to master search intent?
First, we must understand the types of search intent a search engine like Google is analyzing:
- Informational: Users intend to seek information, explanations, or an answer to a question.
- Navigational: Users are searching for a specific domain or webpage.
- Commercial: Users are looking to compare two similar products or services.
- Transactional: Users are looking to take action, such as completing a site conversion or transaction.
For example, if you’re marketing a product on your website, you’d want to target commercial search intent to ensure that your brand appears as an option during a relevant search.
Once you’ve established which form of search intent you need to target, take a look at the top ten search results currently ranking for your target keywords and analyze their overall theme. What types of content are being returned? How are top-ranking featured snippets and knowledge panels structured to attract attention?
With this in mind, tailor your content to match the intent of your searchers. This means moving away from keyword stuffing and focusing on producing well-researched content that answers questions concisely, is easily crawled, and makes it easy for users to take action.
2. Update and Repurpose High-Performing Content
Updating content
Your best-performing content should be used as an asset in your SEO campaign. It’s one of the most important SEO recommendations. Whether it was produced last month or last year, high-ranking content can continue to boost visibility if it is regularly updated.
Take a look at your engagement rate cross-channel and identify which pieces of content generate the most noise for your brand. These could be blog posts, visuals, or even video content on social platforms such as TikTok.
Once you’ve highlighted your most successful content, you have a few options. If the piece of content itself continues to rank highly in a Google search, ensure that it remains relevant by making a few tweaks.
Updating your high-performing content will undoubtedly boost your position on SERPs. Adding current stats, updated visuals, and new recommendations helps keep users engaged, driving new clicks and conversions that reinforce your ranking position.
Repurposing content
The second option is content repurposing. If your newest blog post has seen a significant spike in engagement, why not improve the reach of your content by repurposing it on multiple channels?
For example, blog content can be easily turned into a LinkedIn post, shared on platforms like Facebook, used as a topic for discussion on a podcast, and even turned into visual snippets that can be posted on Instagram.
Repurposing your most successful content in multiple formats can help you reach new audiences and expand your authority on different marketing channels.
Content that performs well in 2025, will be multi-dimensional. In order to approach content repurposing effectively, use a platform like StoryChief to plan, publish, and distribute SEO content across multiple channels.
Better still, StoryChief also offers subscribers multi-channel metrics that allow you to track content engagement in real-time. This makes it easy to identify high-performing topics, as well as the channels with the most engagement and the ones that require more attention.
The greater visibility you gain cross-channel, the higher Google ranks your brand as a key player in its industry.
3. Structure Your Content for Featured Snippets and Voice Search
In 2025, 1 in 5 people use voice assistants like Siri or Alexa to submit a search query online. The following 40% of all voice-powered search results are then pulled from a featured snippet.
With these stats in mind, brands must work harder than ever before to optimize their content for multiple search formats.
At the heart of a featured snippet and a voice search is a piece of content that can easily answer a question. Google continues to reward content that is structured with a question-and-answer format in mind. This makes it easier for AI to pull sentences from your content for a featured snippet and quickly relay an answer to a voice search query.
In order to remain visible in a featured snippet and a voice search result, structure your content in three parts:
- Question: Include the question in as many places as possible, including your subheading, meta-text, and even within the content itself.
- Answer: Immediately follow a question-based subheading with a short-form answer in the first paragraph.
- Expand: Use the rest of your content to expand on your answer with additional details, relevant context, and examples that back up your statement.
Schema markup
To enhance visibility, use a schema markup. While it is not a direct ranking factor for voice search or featured snippets, schema markup is a piece of code that allows a search engine to better understand your website content.
Making it easy for search engines to crawl your title, meta description, visuals, and more, schema markups improve your chances of being selected as a rich result, commonly selected for featured snippets and voice responses.
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4. Choose an SEO-Friendly Domain
One SEO factor often overlooked in a brand’s domain name. A powerful domain name builds credibility for your brand and can be a relevant factor Google takes into account when ranking your website in a search result.
For local SEO, a good domain name often includes your city or neighborhood along with your business type. For example, if you're a bakery in Northampton, a domain like "northamptonbakery.com" or "thebakeryatnorthampton.com" could be effective. It clearly signals to search engines and users that you're a business operating in that location.
For example, a local bakery in Boston may include its location within its domain name to ensure that it appears in a local search. “thebakeryatboston.com” or “bostonbakes.com” is much more likely to appear in a local search for “the best bakery in Boston USA” than a generic domain name that poses little relevance to the search query.
Using a reliable registrar like EuroDNS is a great way to secure a niche-specific domain, which can improve your brand’s ranking potential.
Ensure that you also pour focus into your TLDs (.ai, .store, .tech). For example, ‘.store’ is associated with the ecommerce industry. If you’re opening up an online store, selecting a niche TLD could improve your chances of ranking for commercial search intent.
5. Optimize Your Content for E-E-A-T
In order to make your brand stand out from the crowd, ensure that your online content includes the four components of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
Google now looks at a web page’s reputation, longevity, visitor engagement metrics, customer testimonials, and more when determining a ranking position. In fact, in 2025, Google now considers more than 200 factors when ranking a website online.
While E-E-A-T is not a direct ranking factor, it’s crucial that you follow this set of guidelines for content creation if you want to be considered an authoritative source by Google. When determining your ranking position, Google uses these criteria to evaluate your website content.
How to optimize content for E-E-A-T
The question is how? Here are a few ways to take E-E-A-T into consideration when crafting your online content:
- Experience: Illustrate your content with real-world examples of your experience in your niche. This could be in the form of visuals, case studies, or certifications that tell a user why you’re the best brand to answer their search query.
- Expertise: Showcase your credentials. You can add these to your author bio, your company about page, or even take snippets from expert interviews that you’ve been a part of in the past.
- Authoritativeness: Build backlinks from reputable sites and link only to credible sources within your content. Relevance is also key here. Regularly update your content to include relevant research, new stats, and trending topics of discussion.
- Trustworthiness: Prioritize online transparency by publishing the fine print (e.g., disclaimers, privacy policies). Also, draw from previous positive experiences of your brand in the form of social proof, credible customer reviews, and testimonials.
Each component of E-E-A-T plays a powerful role in shaping a positive user experience with your website. Enhancing content credibility and showcasing your expertise is key to boosting visibility and fostering long-term customer trust.
Wrapping Up: 5 SEO Recommendations To Try Today
Maintaining a high-ranking position in 2025 is challenging, but with the right SEO strategy, any brand in any industry can achieve high visibility levels.
The key here is to expand your visibility across multiple channels and content formats for the best shot at success.
It’s time to say goodbye to keyword stuffing and embrace search intent as your key driving factor for creating powerful content.
Brands that create adaptive content that can be repurposed on multiple platforms and easily identified by Google’s search algorithm will see themselves climb SERPs for long-term success.
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