Centralizing Your Marketing Plan and Aligning Your Team in 5 Steps

Content Marketing StoryChief Updates 5 min read

Did you know that content managers devote over 80% of their time grappling with decentralized collaboration processes? Just imagine redirecting that time to your marketing efforts instead. A centralized content management system can help you allocate more time and resources toward your marketing plan.

By streamlining collaboration processes, your team can work more efficiently and focus on creating engaging content that resonates with your audience.

In this blog post, we'll explore how to create a marketing plan that not only centralizes your marketing efforts but also aligns your team seamlessly.

Benefits of a centralized content marketing plan

Many marketers, agencies, creators, and editors face challenges when it comes to managing their tools and workflows. They often experience slow collaboration and approvals, limited time for distribution, and difficulties measuring ROI.

However, by adopting a centralized content marketing workflow, you can increase productivity, save time, and improve your team's efficiency. This approach can also enhance your website's visibility, generate more traffic, and capture leads with content that caters to your target audience.

What a decentralized content marketing plan looks like

  • ... scattered tools and disorganized workflows
  • ... slow collaboration and approvals
  • ... limited time for distribution
  • ... inadequate ROI measurement

A decentralized content workflow prevents reaching your target audience on their preferred channels, hampering productivity, and limiting brand awareness and lead generation.

What a centralized content marketing plan looks like

  1. Improved efficiency: Gain a centralized view of your content creation and production process, saving time and increasing your team's efficiency.
  2. Improved online visibility: Reach your target audience where they are present, boost website visibility, drive more traffic, and attract leads with targeted content that focuses on your desired audience.
  3. Simplified teamwork: Teamwork can be simplified, feedback processes can be streamlined, and approvals can be obtained faster by utilizing a centralized workflow.
  4. Aligned stakeholders: By aligning stakeholders, teams can ensure that everyone is on the same page and working towards a shared vision.
  5. Maximized effectiveness: Data-driven insights can optimize your content strategy, resulting in measurable outcomes.
  6. Consistent brand messaging: Inconsistency in brand messaging can confuse your audience. Centralizing your marketing ensures that your brand communicates a cohesive message across all platforms, reinforcing brand identity.

⚡️Centralizing your content marketing plan in 5 steps

If you've ever struggled with chaotic workflows while managing different content types, deadlines, and campaigns, StoryChief’s Content Marketing Suite is for you.

StoryChief provides a centralized hub for all your content marketing needs. With one calendar, you can plan landing pages, newsletters, videos, webinars, podcasts, whitepapers, blogs, and social media posts with your team.

Let's outline a step-by-step guide to creating a content marketing plan that aligns your team. Discover how to create, collaborate, and plan all your content types from one central marketing plan.

Want more info? Check the help article for an in-depth guide.

1. Create your preferred content type

With StoryChief, your blog posts, social media content, webinars, landing pages, and more coexist seamlessly. No more toggling between platforms or dealing with disparate tools.

Start creating content with a click on the ‘+’ button in your content calendar.

In the editor, use AI or write from scratch. Enhance your posts with photos, videos, and embedded links. Tip: Try the Brand Voice Generator for a perfect brand tone!

2. Collaborate with your team

With StoryChief, all stakeholders, from in-house teams to freelancers and external contributors, communicate within a single platform. Clear communication leads to a shared understanding of goals, expectations, and timelines, ultimately resulting in more effective campaigns.

Easily invite others to co-create, collaborate or approve. Stay in the loop with automated updates from edited content or new comments.

3. Enhance your content

Add extra information to your content in the Custom Field section, enabling easy content management and filtering. Enhance text readability for a polished finish. Use the export feature to download your content pieces.

4. Plan and schedule your content

Facilitate precise content planning by setting dates and statuses to your content in your marketing plan. Mark content as draft, scheduled, or published. Include a link to the content for quick access.

5. Drive your strategy with actionable insights

StoryChief's analytics provide a comprehensive view of your campaigns, enabling you to measure engagement, analyze ROI, and identify top-performing channels. In the data-driven landscape of marketing, having all insights in one place is a game-changer.

Managing your content from one central content calendar

Bringing all content types under one roof simplifies your workflow. Engage your team in the creation of website content, newsletters, videos, webinars, podcasts and whitepapers.

1. Landing Pages

Your website is often the first point of contact between your brand and your audience. StoryChief enables your team to manage website content seamlessly. With collaborative editing, real-time updates, and a user-friendly interface, you can ensure that your website remains a dynamic hub of relevant and compelling information. From blog posts to landing pages, StoryChief simplifies the process of creating, editing and optimizing content for your website.

2. Newsletters

Newsletters are a powerful tool for maintaining direct communication with your audience. StoryChief's unified platform facilitates the creation of and collaboration on newsletters, allowing your team to design visually appealing emails, and schedule delivery times—all within the same workspace.

3. Videos

In the era of visual content, videos are a cornerstone of effective communication. StoryChief empowers your team to manage video content effortlessly. From scriptwriting to distribution, you can collaborate on video projects, ensuring a seamless workflow.

4. Webinars

Webinars provide a unique opportunity for in-depth engagement and knowledge sharing. With StoryChief, organizing and promoting webinars becomes a streamlined process. Create compelling webinar content, and promote registration through various channels.

5. Podcasts

Podcasts have become a favored medium for consuming information on the go. StoryChief recognizes the importance of managing podcasts effectively. From planning episodes to engaging your team in the creation of the script, StoryChief's podcast management features ensure that your audio content is well-organized.

6. Whitepapers

Whitepapers are essential for establishing thought leadership in your industry. With StoryChief, your team can create whitepapers with ease. The platform's collaborative features allow subject matter experts to contribute seamlessly, ensuring that your whitepapers reflect the depth of your knowledge.

Want to boost team efficiency, save time and centralize your content marketing plan?

There's immense value in consolidating your efforts, content types, and stakeholders into a single, cohesive platform. StoryChief simplifies the process of creating and managing your content marketing plan, providing a centralized hub for all your content marketing needs.

Easily create, publish, and distribute your content across multiple channels in just a few clicks, saving you valuable time and effort. Get started for free today.