2025 has been a groundbreaking year for AI marketing campaigns.
Brands everywhere are no longer just talking about artificial intelligence—they’re letting it run the show in creative, surprising, and downright playful ways.
From burgers to chocolate jars, virtual spokespeople to digital twins, AI has become the secret ingredient for unforgettable marketing experiences.
Let’s take a journey through some of the most exciting AI marketing campaigns 2025 has to offer.
1. Dish with ChatGPT: Your AI Dinner Date
OpenAI kicked off 2025 with the charming “Dish with ChatGPT” campaign. Instead of tech-heavy demos, this campaign focused on everyday moments.
In one ad, a young couple is struggling to plan a perfect date night. ChatGPT pops up—not literally, but through their phone—recommending recipes, suggesting wine pairings, and even coaching a nervous dinner conversation.
In another scene, a family on a road trip uses ChatGPT to optimize stops and snack breaks, making the journey smoother and more playful.
This campaign is a prime example of AI marketing campaigns 2025 that use storytelling and relatability to connect with audiences.
2. Nutella: Seven Million Unique Jars
Nutella’s “Seven Million Unique Jars” campaign used AI to create a mind-boggling 7 million distinct jar designs. No two jars were alike, turning breakfast into a collectible experience. Social media buzzed as fans showcased their one-of-a-kind jars, proving the power of AI in product personalization.
Each jar’s label was uniquely generated by an AI algorithm.
This campaign stands out among AI marketing campaigns 2025 for its perfect blend of creativity, collectability, and viral potential.
Burger King: Million Dollar Whopper
Burger King’s “Million Dollar Whopper” campaign turned fast food into a co-creation game. Fans designed their dream Whopper online, picking toppings and buns in wildly imaginative combinations.
AI then generated photorealistic images of their creations, accompanied by custom jingles written by AI, some humorous, some surprisingly catchy. The winner received a $1 million prize, but even non-winners got shareable digital assets.
The campaign turned social feeds into a parade of absurd and delightful burger inventions. Purple buns, double bacon stacks, or whimsical veggie art. It’s a playful demonstration of how AI marketing campaigns 2025 can make the audience feel like the brand’s co-creator, not just a consumer.
4. Heinz: What Ketchup Looks Like to AI
Heinz took a whimsical approach in its AI Ketchup campaign. They asked AI to “imagine ketchup,” feeding the results into social media visuals and posters. Some images were surreal, ketchup waves crashing onto a plate, bottles morphing into abstract shapes, but all unmistakably Heinz.
The campaign leaned on humor, surprise, and creativity, reminding everyone that the iconic condiment still rules the imagination.
5. H&M’s Digital Twins: Fashion Meets AI
H&M pushed the boundaries of fashion photography with AI Digital Twins. Using hyper-realistic AI models, they recreated real models’ features and expressions to simulate photoshoots without a full crew. This allowed for rapid experimentation with lighting, poses, and outfits—all digitally rendered.
The final visuals were stunning: glossy magazine spreads of AI models wearing H&M’s latest collection, sometimes in surreal environments that would have been impossible in a studio. By blending human creativity and AI precision, H&M demonstrates that AI marketing campaigns 2025 are redefining how fashion is imagined and produced.
6. Virgin Voyages – “Jen AI Virtual Spokesperson”
Virgin Voyages rolled out “Jen AI”, a fun AI marketing tool featuring a Jennifer Lopez–inspired avatar.
Jen AI sends personalized video invitations for special occasions—birthdays, anniversaries, you name it—encouraging fans to book a cruise. Each invite is unique, crafted by the AI to feel like a playful, one-on-one message from JLo herself.
It’s a clever twist on traditional marketing: the AI turns a celebrity spokesperson into a scalable, always-on companion, showing how AI marketing campaigns 2025 can feel personal, engaging, and unforgettable.
7. BMW: Cars as AI Art Canvases
BMW transformed its 8 Series Gran Coupé into a moving art exhibit. Using AI-generated projections, the car became a canvas for thousands of years of art history. From impressionist brush strokes to abstract digital designs, the vehicle’s surfaces danced with AI creativity in real time.
Although slightly older (2021), the case is often cited as precedent for AI‑driven creative brand experiences merging product, art and tech. It remains relevant as insight into how luxury/tech brands experiment with AI.
8. Coca-Cola - Holidays Are Coming
Coca‑Cola’s 2025 holiday campaign leaned heavily on generative AI, reimagining snowy towns, glowing trucks, and a playful AI Santa.
But not everyone loved it and has received quite some backlash. Some viewers found the AI-generated visuals uncanny or “creepy,” and critics said the campaign lacked the emotional warmth of traditional holiday ads.
Still, it sparked conversation and highlighted how AI marketing campaigns 2025 are pushing boundaries—showing that creativity at scale comes with both wow moments and a few hiccups.
9. Mint Mobile: ChatGPT & Ryan Reynolds’ AI‑Scripted Spot
In a playful twist on ad creation, Ryan Reynolds handed the pen to ChatGPT and let the AI write a commercial for Mint Mobile—in his voice. He asked ChatGPT to include a joke, a swear word, and a plug for their holiday promo, and then proceeded to read what it produced—“eerie,” “mildly terrifying,” in his own words.
It’s a standout example of AI marketing campaigns 2025, showing how brands are letting AI step into the creative driver’s seat—while still keeping the human cheekiness alive.
10. Sephora: AI Beauty Magic
Sephora stepped into 2025 with AI that feels almost like a personal makeup assistant. Customers could chat with a virtual artist, try on different looks digitally, and receive AI-driven personalized offers tailored to their style and preferences.
The campaign made shopping more interactive and playful, showing how AI marketing campaigns 2025 can combine convenience, creativity, and personalization to enhance the customer experience.
What Makes AI Marketing Campaigns 2025 Work—and How You Can Apply It
The best AI marketing campaigns this year have a few things in common: they feel personal, let people play, show personality, and look amazing. And the good news? You can use these ideas in your own campaigns.
1. Make it personal
Nutella’s Seven Million Unique Jars and Sephora’s virtual artist show that AI can make every customer feel special. Whether it’s a custom jar or a makeup look designed just for them, personalization grabs attention and makes people feel connected.
2. Let people join the fun
Burger King’s Million Dollar Whopper and Mint Mobile’s ChatGPT ad with Ryan Reynolds show how involving your audience can be powerful. When people help create content—or feel like part of the story—they share it, talk about it, and remember it.
3. Show your personality
AI can help your brand speak in a fun, memorable way. Virgin Voyages’ Jen AI avatar or Mint Mobile’s cheeky AI-scripted ad prove that AI can amplify your voice while keeping interactions playful and human.
4. Be bold with creativity
BMW’s AI art projections and Coca-Cola’s AI holiday campaign show that AI can make visuals more exciting, immersive, and unexpected. Don’t be afraid to try new styles or interactive experiences—but remember, people still connect with emotions, so keep it relatable.
Conclusion: Lessons from AI Marketing Campaigns 2025
This year’s campaigns teach us that AI marketing is as much about experimentation as it is about efficiency.
It’s about balancing personalization, interactivity, creativity, and emotional connection. Some campaigns, like Coca-Cola’s holiday spot, show that AI can dazzle—but human emotion still matters.
The takeaway? AI marketing campaigns 2025 are most successful when technology and storytelling work hand-in-hand.
