Content Marketing Examples That Actually Worked In 2025

As an experienced content marketer who runs a small writing team, I’m used to constant change every year. But 2025 has reshaped content marketing efforts in an even more profound way. From having access to deeper audience insights to rethinking content strategy to factor in AI SEO, it’s been a lot. Still, there’s no other industry I’d rather be in. Here’s what 2025 taught me about valuable content, along with some content marketing examples to inspire your own strategy. 👇

Human Insight Became the Only True Content Differentiator

Brands ran wild with AI writers in 2025, hoping that immense quantity would get them better rankings and clout.

To craft content that aligns with your brand identity and values, you need to cut through the AI sameness. The only way to do that is by emphasizing your unique voice and lived experiences. (Or by working with subject-matter expert writers who can.)

While brands are still muddling through what it means to create better customer stories and modular content, you can increase human oversight to give your brand a huge competitive advantage.

Here’s what I recommend:

Make sure to have human oversight baked into your content processes. You don’t have to stop using AI. However, you must have humans reviewing and editing AI-generated content.

And my personal advice? Don’t rely on it for everything. Some content assets need pure human writing. Otherwise, your content will start to blend in with everyone else’s.

Re-establish your brand messaging. Write three sentences (without an AI writer) that describe your mission and how you help your audience. Integrate these in your content as often as possible.
Reconnect with your customer personas and customer segments. What are their top needs, pain points, and desires? What terms do they bring up? Reference these often.
Include personal anecdotes and write in the first person to add authenticity and personality to your content. See my example below.

AI Search Rewarded Structured Answers

AI SEO ruffled the online marketing world in 2025. (Especially for SEOs and LinkedIn gurus.)

Suddenly, everyone was trying to become an AI SEO expert. Or they were attending every webinar possible, trying to understand what to do next.

The good news is that we learned pretty quickly how to structure web presence and blog posts for LLM optimization, and this opened the door for new content marketing examples that perform well in AI search.

When planning content, target conversational micro-intent queries instead of broader, shorter terms. These reduce competition and cater to conversational SEO, which gives you better chances of getting cited in AI responses.

One of the agencies I work with, uSERP, analyzed over 200 client queries and found that brands using micro-intent targeting instead of evergreen terms were cited about five times more often in AI responses.

(With increasingly more users using voice search, Reddit, and Quora, you can increase site traffic by creating content that mirrors real conversations. And answering questions the way people really speak.)

Some other content management best practices uSERP discovered to encourage LLM citations in 2025 include:

Adding a key highlights or takeaway section to your long-form content and important brand pages (see example below by Clarity Ventures).
Having consistent author bios across all channels to increase natural brand mentions.
Adding proper schema to your pages, especially the FAQ schema.

Here’s a great example by Clarity Ventures:

Since this is a very thorough blog post comparing e-commerce platforms, it makes sense to include a “Key Takeaways” section to summarize core ideas from the piece. This helps both human readers quickly grasp the main points, and it gives LLMs an easy section to parse and pull from. (Great for showing up in AI overviews, which are often popping up at the top of search results.)

Experience and Authority Became Non-Negotiable

In 2025, the race for credibility intensified, making E-E-A-T an even more central factor in how content earns visibility and trust.

In case you’re unfamiliar with the term …
E-E-A-T (referred to as “double eat”) is Google’s framework for judging content quality. Human quality raters use it to evaluate search results and guide how the algorithm improves over time. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness — with “Experience” added later to the original E-A-T.

While it’s not a direct ranking factor, showing strong E-E-A-T signals that your content is credible, valuable, and worth ranking.

A great way to cater to E-E-A-T signals is by conducting experiments and writing about them, or incorporating them into other content marketing assets. These kinds of experiments also create excellent content marketing examples you can repurpose across podcasts, blog posts, and social media

Here are some headline ideas for inspiration:

Brand loyalty experiment: Listen to my podcast where I interview 12 brand loyalty experts on how top companies are creating unforgettable customer experiences.
Top content marketing assets for B2B brands: What I learned after creating content hubs and assets for 100+ B2B companies.
How to develop a winning campaign strategy (what we learned after tracking 55 campaigns in Q2)
How to create digital platforms: Advice and real results from 23 top product developers
What I learned about email marketing after analyzing 86 successful campaigns

CMO Cassie Clark is a great example of building authority through content experiments.

When AI search first emerged, she immediately launched Found in AI, a podcast helping marketers, founders, and content strategists get found on platforms like ChatGPT, Perplexity, and Gemini.

Since then, she’s been interviewing top voices in the space, as well as sharing real experiments and actionable tactics. (From testing how bottom-of-funnel content performs to using FAQ schema.)

Building this in public and documenting her process and results continuously reinforces her experience and expertise in the SEO space.

Here’s an episode I appeared on about AEO, GEO, and the future of SEO with Cassie:

UX Insights Became the Missing Link Between Traffic and Revenue

B2B customer journeys in 2025 are zig-zagging around more than ever. Potential customers might find a brand’s landing page after a Google search, then read a few of their blogs, and then poke around on their product and pricing pages.

Some may loop around like this for weeks or months before booking a demo or filling in an online form.

However, many brands overlook these behavioral insights. Or they simply restructure their digital design or marketing campaigns — but never reach out to the leads who are engaging on their sites.

Or (and this one’s a shocker) they don’t track behavioral insights at all!

Tom Shapiro from Stratabeat, specializes in using behavioral information to increase revenue.

In the example below, Tom talks about growing iProspect from $12M to $75M, and how behavioral intelligence data played a major role in that revenue increase.

Tom mostly uses RB2B with Leadfeeder, or RB2B with 6sense or ZoomInfo to track website engagement, identify high-potential accounts, and gather contact information for targeted outreach.

He also uses it to contact leads who’ve been zig-zagging around on his own website!

*Pro-Tip: To protect the user experience and reduce bounce rates, make sure to track and respond quickly to site issues or disruptions.

Unresolved technical issues disrupt user behavior. Visitors leave the site, get frustrated, or avoid certain pages, which skews the behavioral data you track. Acting quickly preserves these insights, allowing you to make informed decisions based on real user behavior.

Relatable Videos Scaled Trust

Overly corporate videos are bore-snore now. 😆

Video content that’s natural and authentic keeps viewers engaged because it’s honest.

I’ve been seeing these across social media platforms and even in blog post video embeds. Instagram Reels feature talking head creators sharing their honest feedback. YouTube channels that review B2B brands are showcasing both the pros and cons. And viral videos are more uncut and less polished.

Again, in the AI information age, audiences are craving real, human voices more than ever. This is also why well-executed AI promo videos are resonating when they prioritize authenticity over polish, using natural delivery, conversational scripts, and relatable scenarios rather than overly scripted corporate messaging.

Here’s a great example by Joren Wouters. In the YouTube video below, Joren gives an honest take on ManyChat after using it for five years. In the image below, I screenshotted the cons section so you can see how well-rounded the review is:

And notice the humble winter coats hanging in the background? Again, authenticity is winning over perfectly curated backgrounds and formal video scripts.

This also ties into user-generated content, which is massive now for community building and fostering customer loyalty. These real, unpolished videos serve as powerful content marketing examples that build trust quickly. When B2B brands get naturally cited and reviewed by creators, affiliates, and customers, trust and brand awareness soar.

PS: Make sure you have content systems in place to pull these. Use a social listening tool or head to Google and AI-powered tools to search. Document the brand mentions you find in a dedicated folder in your content management platform.

Wrap up

To compete in 2025 and beyond, you need AI-readable, human-lovable content. That’s a mouthful, LOL. But you get the gist. ♥️

Do this to win over your target audience and continue to build trust with search engines and people.

StoryChief eliminates the need for various tools by bringing SEO, GEO, AI writing, collaborating, and promotion together in one beautiful platform. Start your free plan now!

Content Marketing Examples FAQs

What are content marketing examples?
Content marketing examples include blog posts, videos, templates, case studies or social-media posts created to inform or help an audience. These help drive engagement, leads, or sales.

Why use examples in content marketing?
Showing real examples helps illustrate your value proposition, builds trust with your audience, and demonstrates tactics that worked.

How do you measure content marketing success?
Key metrics to measure content marketing success include audience engagement (views, time on page, shares), lead generation (downloads, sign-ups), conversion rate (content to action), and cost per qualified lead (CPL).

What makes content marketing examples effective?
A practical example lines up with audience intent, presents clear takeaways, includes ease of use (e.g., template or toolkit), and is optimized for distribution (platform, search/AI formats) and conversion.