written by
Michiel Elshout

What's New In Marketing: Last Week's Biggest Headline

Content Marketing 3 min read

Stay ahead of the marketing curve with our weekly roundup of the latest industry news!

We delve into the dynamic world of marketing, bringing you insights and updates on the most significant developments from the past week.

This week’s round-up:

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Amazon rolls out ads on Prime Video

Amazon has introduced advertisements on its Prime Video streaming service, starting in the US, the UK, Canada, and Germany, with other countries to follow later in the year. The company promises "meaningfully fewer ads" than traditional TV and other streaming providers. US viewers wanting an ad-free experience can opt for a $3 monthly subscription.

Amazon clarified that there are no plans to raise the current Prime membership prices in 2024. Users can access the ad-free option through the "Go Ad Free" tab.

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Top AI-generated advertising campaigns from famous brands

With over 60% of marketers already embracing AI-generated advertising, it's time to explore how artificial intelligence is revolutionizing campaign creation, personalization, and optimization.

In this article, we delve into the pivotal role of AI in understanding customer needs and sustaining brand innovation in the fiercely competitive advertising industry. As an example, here’s an extraordinary ad script written by Ryan Reynolds and, yes, OpenAI's ChatGPT.

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What social media marketers can expect in 2024

In 2024, social media marketers can anticipate significant changes and challenges. Some examples:

  • The demise of cookies may lead marketers to reassess platforms like Facebook and TikTok to enhance their media strategies, potentially driving revenue gains for social apps.
  • The emergence of new platforms such as Threads and the integration of short-form videos on various platforms highlight the need for marketers to stay abreast of evolving trends.

As social media platforms evolve and multiply, establishing a cohesive message adaptable across channels will be crucial. In light of these changes, a playbook has been compiled to assist marketers in planning their social media strategies moving forward.

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The advanced LinkedIn Ads guide to spending less and getting better results

The article offers practical strategies for marketers to improve their LinkedIn Ads campaigns, addressing the high cost associated with advertising on the platform. These strategies include using manual bidding techniques, ignoring suggested bids starting with a high daily budget for monitoring and adjusting campaigns, and prioritizing quality over cost.

Additionally, the article highlights performance benchmarks for various ad formats and emphasizes the need to stay updated on changes and new advertising options on LinkedIn. This comprehensive guide equips B2B marketers with valuable insights to navigate the evolving landscape of LinkedIn Ads.

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X makes its vertical video feed ads available to all advertisers

Vertical video makes up more than 20% of X's platform usage, creating a valuable opportunity for advertisers. X prioritizes video content and experiences, with video views increasing by 35% each year.

Advertisers can now take advantage of Vertical Video Ads worldwide, which provide a full-screen and sound-on advertising experience. X asserts that this format is highly engaging, as users are seven times more likely to interact with it.

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That’s it for this week, folks! Check back next week. 👋