Looking for Optimizely alternatives? Here's what you need to know.
Optimizely's Content Marketing Platform (CMP) has been a go-to for many marketing teams, but as the digital landscape evolves, so do the needs of content marketers. If you're finding that Optimizely's pricing, lack of plan customization, or absence of native SEO integrations are holding you back, you're not alone.
In this blog post, we'll explore the top 5 alternatives to Optimizely's CMP, helping you find a solution that aligns with your content marketing goals and team dynamics.
Optimizely CMP Alternatives:
What to Look for in Optimizely CMP Alternatives
Optimizely's Content Marketing Platform (CMP) once promised it all—editorial planning, collaboration, publishing. But today, more teams are stepping back and asking: Do these features justify the steep cost?
Here’s why many are switching:
- High costs: Optimizely's average enterprise CMP deal exceeds €60,000 annually.
- Opaque pricing: Feature-based add-ons mean pricing can quickly balloon with each extra user, connector, or analytics integration.
- No built-in SEO: There’s no native Google Search Console integration—marketers must rely on external tools for SEO data and optimization.
- Complexity overload: The platform’s steep learning curve and enterprise-heavy structure can hinder agility for smaller marketing teams.
What makes a great Optimizely alternative?
To narrow down the best Optimizely alternatives, we focused on five criteria:
- SEO features: Built-in optimization tools, keyword tracking, Google Search Console integration.
- Editorial planning: Easy-to-use calendars, task assignment, approval workflows.
- Publishing reach: Ability to publish to websites, blogs, social media, newsletters, and more.
- Collaboration: Real-time editing, commenting, and roles for writers, editors, and stakeholders.
- Pricing transparency: No hidden costs, flexible plans for growing teams.
Comparison Overview: Optimizely Alternatives
| Platform | Best For | Pros | Cons | Starting Price |
|---|---|---|---|---|
| StoryChief | Multi-channel content marketing | AI assistant, SEO tools, integrations, analytics | No mobile app, higher pricing for small businesses | €29/month |
| Asana | Project and task management | Intuitive UI, customizable workflows, integrations | Limited content marketing features | $10.99/user /month |
| Monday.com | Visual project tracking | Customizable dashboards, strong integrations | Learning curve for complex setups | $8/user/month |
| Adobe Workfront | Enterprise marketing operations | Comprehensive tools, Adobe integration | Complex implementation, higher cost | Custom pricing |
| Wrike | Scalable project management | Customizable workflows, automation, extensive integrations | Steep learning curve, premium pricing | $10/user/month |
Top 5 Optimizely alternatives
1. StoryChief
Best for: Streamlining multi-channel content marketing with AI assistance
Pros:
- AI-powered writing assistant enhances content creation
- Built-in SEO and readability tools
- Centralized content calendar with scheduling capabilities
- Seamless integration with various platforms
- Robust analytics and reporting features
Cons:
- Lacks a mobile app, limiting on-the-go access
- No drag-and-drop functionality in the content calendar (yet!)
- Pricing may be steep for small businesses
Pricing: Free plan available; paid plans start at €29/month.
2. Asana
Best for: Project and task management with content collaboration features
Pros:
- Intuitive user interface facilitating team collaboration
- Customizable workflows and templates
- Integration with various tools like Slack, Google Drive, and more
Cons:
- Limited advanced content marketing features compared to dedicated CMPs
- May require additional tools for comprehensive content analytics
Pricing: Offers a free basic plan; premium plans start at $10.99/user/month.
3. Monday
Best for: Visual project tracking and content planning
Pros:
- Highly customizable dashboards and workflows
- Strong integration capabilities with marketing tools
- User-friendly interface with drag-and-drop functionality
Cons:
- Advanced features may come at a higher price point
- Some users report a learning curve for complex setups
Pricing: Free plan available; paid plans start at $8/user/month.
4. Adobe Workfront
Best for: Enterprise-level marketing operations and resource management.
Pros:
- Comprehensive project management and reporting tools
- Seamless integration with Adobe Creative Cloud
- Robust resource allocation and budgeting features
Cons:
- Can be complex to implement and configure
- Higher cost, suitable for larger organizations
Pricing: Custom pricing based on organizational needs.
5. Wrike
Best for: Marketing teams seeking scalable project management solutions
Pros:
- Highly customizable workflows and dashboards
- Powerful automation tools for repetitive tasks
- Robust integrations with over 400 apps
- Comprehensive reporting and analytics features
Cons:
- Steep learning curve for new users
- Premium plans can be cost-prohibitive for smaller teams
Pricing: Free plan available; paid plans start at $10/user/month.
Conclusion
Phew! We've journeyed through a landscape of content marketing platforms, each with its own flair and features. Whether you're a solo content creator or part of a bustling marketing team, the right tool can make all the difference.
Among the contenders, StoryChief stands out with its enhanced SEO capabilities, better collaboration tools, AI writing agent, or more flexible pricing. It's designed to streamline your content strategy, making collaboration and publishing a breeze.
But hey, don't just take our word for it. Why not give it a whirl and see for yourself?
👉 Start your free 7-day trial with StoryChief and your content marketing results today!
