10 Best Marketing Planning Tools for 2025

Whether you have a clear strategy or not, advanced marketing planning tools can provide valuable insights and actionable advice. Enhanced task delegation tools are also boosting collaboration within marketing teams, whether remote or in-house.

Modern marketing planning is complex and requires proactive idea-sharing and implementation of advanced strategies by all team members. Using the most effective tools will elevate your business in the coming year.

What are Marketing Planning Tools?

Marketing planning tools can refer to software and hardware that directly help marketers organize, collaborate, and manage their campaigns, projects, and tasks. These tools will generally focus on project management, task delegation, data insights, and campaign monitoring features to help streamline planning processes and support successful strategies.

10 Best Marketing Planning Tools for 2025

Ranging from improved internal communication to structuring nuanced campaigns that drive engagement, let’s explore the 10 best marketing planning tools for 2025 and beyond:

1. StoryChief
2. Mailchimp
3. Miro
4. Monday
5. Google Trends
6. Clickup
7. GanttPRO
8. Paymo
9. Planable
10. Sprout Social

1. StoryChief

StoryChief is a comprehensive content marketing platform designed to streamline, simplify and improve content management.

The platform provides a unified workspace where teams can plan, create, collaborate on, and publish content across multiple channels. It’s a great choice for marketing agencies and in-house teams.

With StoryChief, users gain access to tools like a content calendar for content scheduling, access to William - StoryChief’s AI content agent, keyword analytics and other powerful content collaboration features.

Integrating with 100+ platforms, such as WordPress, LinkedIn, Salesforce, and HubSpot, StoryChief offers a highly adaptable solution for streamlining content marketing efforts. It empowers teams to collaborate effectively, save time, and create content that engages audiences while driving measurable results.

Pricing starts €0 for a free, yet limited account.

Pros:

• Publishes content across multiple channels with a single workflow
• AI-driven strategy recommendations and audits

Cons:

• No code editor

Key features:

• Multi-channel scheduling and direct publishing
• Collaborative approval workflows with comments
• Automated weekly content performance audits

Free tool: Analyze your target audience, brand voice, content pillars and competitors. Try it now.

2. Mailchimp

If email marketing is a key component of your strategy, which, let’s face it, it should be, then Mailchimp should be a leading platform in your arsenal.

Pro: Exceptionally beginner-friendly UI makes campaign setup nearly foolproof forbes.com

• Con:
  Pricing rapidly escalates as contact lists grow—many users feel “nickelled and dimed” per contact emailvendorselection.com
  Free-plan support is minimal; self-help docs can be hard to navigate optinmonster.com
• Features:
  Drag-and-drop email builder with rich template library moosend.com
  Marketing automation (triggered emails, drip workflows) moosend.com
  Built-in analytics dashboard (opens, clicks, revenue attribution) moosend.com

OptinMonster data suggests that automated emails generate 320% more revenue than non-automated emails. Thus, platforms like Mailchimp have plenty to offer any ambitious business.

Mailchimp offers a series of features that empower marketing teams to manage and segment their audience effectively to dispatch more bespoke campaigns for higher engagement.

In terms of email marketing management, Mailchimp is largely unrivaled as part of marketing planning strategies and offers plenty of advantages for small businesses in particular.

Core features of the platform include email automation for personalized campaigning, and detailed campaign performance tracking to help marketing strategies mature to reach their intended audience at scale.

With standard prices for Mailchimp starting at $13 per month, the platform is an essential consideration if you want to optimize your email marketing efforts.

Pros:

• Intuitive, beginner-friendly campaign builder
• Powerful audience segmentation tools

Cons:

• Pricing scales quickly as your list grows
• Limited support on the free plan

Key features:

• Drag-and-drop email designer with templates
• Automated drip and trigger-based workflows
• Built-in analytics dashboard (opens, clicks, revenue)

3. Miro

Miro serves as a well-integrated collaborative whiteboard platform that’s ideal for startups and multinational corporations alike. With a customer base of more than 13 million users, it’s an excellent foundation for the sharing of ideas and communication throughout distributed teams.

Not only can Miro excel at offering a centralized location for remote team members, but it can also break down departmental silos for more comprehensive collaboration throughout teams.

With integrations for the likes of the Microsoft Ecosystem, Atlassian Ecosystem, Slack, DropBox, and Sketch, you’ll be well-positioned to use Miro alongside your existing business processes for minimal disruption.

Features of Miro include marketing calendar functionality, project management, media planning, road mapping, budget forecasting, and goal setting to craft more meticulous campaigns with a focus on cash flow and ROI.

At $10 per month, Miro is a competitively priced all-in-one marketing planning resource that can help to deliver more impactful campaigns.

Pros:

• Infinite canvas ideal for brainstorming and roadmapping
• Real-time multi-user collaboration

Cons:

• Performance can lag on very large boards
• Some premium templates and integrations require paid plans

Key features:

• Sticky notes, flowcharts, Kanban, and mind-map widgets
• Live cursors and in-board video conferencing
• Pre-built marketing roadmap and timeline templates

4. Monday

There’s no place quite like Monday when it comes to enhanced project management, task delegation, and collaboration between in-house and remote teams.

Working as an easy-to-use but comprehensive workboard, Monday allows your marketing teams to come together to create planning and scheduling for SEO, content, social media, engagement, and email campaigns at scale, helping to manage different facets of campaigns in real-time via the cloud.

With a traffic-light task management system, decision-makers can be kept up to date with the progress of all facets of their marketing teams and can quickly attach files, add comments, tag other team members for reference, and utilize in-depth reports to keep on top of productivity without being intrusive.

With integrations for project management platforms like Slack, Google Drive, Trello, Jira, and GitHub, Monday serves as the perfect collaboration tool to shape successful campaigns.

Starting at $8 per month, Monday is another example of a low-cost platform that can have a significant impact on your campaign performance.

Pros:

• Highly visual status indicators (“traffic lights”)
• Flexible board types to fit any process

Cons:

• Automations and integrations add extra cost
• Initial setup and customization can be time-intensive

Key features:

• Multiple views: Kanban, Gantt, timeline, calendar
• Custom automations for notifications and status changes
• Native integrations with Slack, Google Drive, Jira, GitHub, etc.

Don't let disorganization and missed deadlines hold you back. Bring content creation, collaboration, optimization, planning and scheduling together into one tool. Start planning your content today.

5. Google Trends

Simple but essential, Google Trends should be at the forefront of your marketing planning tools when creating impactful campaigns.

Serving as a free-to-use tool, Google Trends offers streamlined insights on its search engine’s user intent over time and based on region.

This means that you can get to grips with exactly what your target audience is searching for, when, and where in the world the queries are coming from.

Crucially, Google Trends also charts query volumes, helping you uncover seasonal demand for specific products or services. This can be invaluable in the ideation process for marketing campaigns and strategizing when to launch promotions for specific types of products.

Pros:

• Completely free with global and regional insights
• Real-time and historical search-trend data

Cons:

• Only provides relative interest scores, not absolute volumes
• No built-in collaboration or advanced sharing tools

Key features:

• Compare up to five search terms over time
• Regional heat-maps of search interest
• “Related queries” and “rising topics” suggestions

6. Clickup

Before diving into campaign tactics, you need a single source of truth that unites planning, execution, and performance tracking.

ClickUp has evolved into a true “everything” app for marketing teams, offering a built-in marketing-plan generator plus robust project and task management tools. You start with customizable marketing templates—complete with sections for SWOT analyses, budget breakdowns, and channel-specific tactics—and then adapt them to your brand’s workflow.

Once your plan is in place, ClickUp’s Goals feature lets you define measurable KPIs (e.g., MQL targets or engagement rates) and automatically roll up progress from related tasks, sprints, and Docs. Real-time Dashboards give you visibility into key metrics like tasks completed, budget spent, and campaign ROI—with drag-and-drop widgets you can tailor by audience segment or channel. And because ClickUp supports List, Board, Gantt, Calendar, Box, and Whiteboard views, every stakeholder—from copywriters to C-suite—can track the plan in the format they prefer

ClickUp offers a Free Forever plan, an Unlimited plan at $7/user/month when billed annually, a Business plan at $12/user/month when billed annually, and custom-priced Enterprise tiers

Pros:

• All-in-one platform replaces multiple tools (tasks, docs, goals, chat)
• Highly customizable—adaptable to virtually any workflow

Cons:

• Can feel overwhelming due to vast feature set
• Advanced automations and views require higher-tier plans

Key features:

• Multiple views: List, Board, Gantt, Calendar, Box, and more
• Built-in Docs with real-time collaboration and whiteboards
• Automations for recurring tasks, status changes, and integrations

7. GanttPRO

Back to tailor-made project management tools now, and GanttPRO is an excellent resource for businesses that are seeking to create striking visualizations and marketing roadmaps as part of their planning processes.

With the ability to set project timelines, manage and assign tasks, and run reports based on the performance of your teams, GanttPRO is ideal for delivering a simplified visual interface that allows the setting up of project plans and the crafting of a targeted campaign.

With the help of bespoke Gantt charts to illustrate task and resource management, as well as time tracking, this tool can be great for helping to keep distributed teams abreast of your project planning without any danger of ambiguity.

If your inefficiencies stem from ensuring that marketing tasks are appropriately delegated to employees, GanttPRO is the best way for you to use easy-to-follow charting to shape your planning strategies.

Integrations also include Slack, Google Drive, MS Teams, and Jira Cloud, with more available with the help of their API. With prices starting at $7.99 per month, GanttPRO is a competitively priced tool.

Pros:

• Intuitive, drag-and-drop Gantt-chart interface
• Clear critical-path and deadline visualization

Cons:

• Resource-management features are basic
• No full-featured mobile app (view-only on mobile browsers)

Key features:

• Interactive Gantt charts with time tracking
• Workload balancing and progress dashboards
• Export to PDF, PNG, or MS Project format

8. Paymo

Geared towards small businesses and startups, Paymo has the power to support remote collaboration and marketing project planning as well as resource scheduling, file proofing, time tracking, and project invoicing within its integrated platform.

Key features for Paymo include the creation and management of projects by adding new tasks and assignees, as well as progress monitoring in the form of time tracking and budget analysis.

The platform also offers a range of flexible views to improve campaign oversight, including lists, tables, boards, calendars, and Gantt charts.

With a free service as a core part of Paymo’s offering, the platform is great for monitoring productivity with timesheets to ensure that distributed remote team members are collaborating on projects at the right time.

For budget-conscious startups, Paymo also helps to track expenses and create automated client invoices. With the ability to use intelligent tools to convert proposals into projects, the platform can be an excellent productivity tool for smaller teams.

Pros:

• Seamless flow from project proposal to invoicing
• Built-in time tracking and expense logging

Cons:

• Interface can feel cluttered for small teams
• Mobile app lacks full feature parity with desktop

Key features:

• Multiple task views: list, board, calendar, Gantt
• One-click invoicing from tracked time and expenses
• Proofing tools for asset review and approval

9. Planable

In terms of convenience, there may be no better solution for social media planning than Planable. Usable from a browser or mobile app, Planable allows all team members to access rich social media plans from anywhere.

Planable unites collaboration, planning, and approval features while helping users to create and preview their plans. The platform can help marketers get to grips with various areas of social media marketing and collaborate at scale.

Using an onboard content calendar is the best way for content marketers to organize their strategies for various purposes.

With multiple approval options, you can make sure your content is thoroughly reviewed and ready for publication, enhancing your strategy's effectiveness. Additionally, an onboard AI assistant further extends your quality control capabilities.

Planable also offers a free service.

Pros:

• True-to-platform social-post previews eliminate guesswork
• Simple, in-context feedback and approval workflows

Cons:

• Limited to social media planning – no email or blog calendar
• Basic analytics; lacks in-depth performance metrics

Key features:

• Rich previews for Facebook, LinkedIn, Twitter, Instagram, TikTok
• Layered approval stages with threaded comments
• Built-in AI assistant for grammar, tone, and hashtag suggestions

StoryChief eliminates the need for various tools by bringing SEO, writing, reviewing, publishing, and promotion together in one beautiful platform. Start your free plan now!

10. Sprout Social

Social media has become a crucial component of marketing planning, and Sprout Socal is a market leader when it comes to managing campaigns across different social networks.

As a comprehensive all-in-one solution, Sprout Social helps to drive your social marketing strategy by offering engagement-focused tools, analytical insights, and publishing visibility. The platform also offers extensive strategies for influencer marketing and online employee advocacy campaigns.

According to its own findings, Sprout Social projects that social media advertising spend will reach $219.8 billion in 2024, and for businesses seeking to make the most of their marketing campaigns, adopting the platform will be a significant advantage in helping your budget to stretch further next year.

With prices starting at $249 per month, Sprout Social is certainly a premium option for decision-makers to utilize, but provides an unparalleled level of control over social media marketing planning, ideation, and execution.

Pros:

• Enterprise-grade social publishing and analytics hub
• Deep sentiment analysis and social listening tools

Cons:

• High price point for smaller teams
• Steeper learning curve for advanced analytics modules

Key features:

• Unified publishing calendar across networks
• Influencer campaign and employee-advocacy management
• Advanced reporting on engagement, hashtags, and trends

Plan Ahead for Marketing Success in 2025

The year ahead will offer plenty of opportunities and challenges alike when it comes to marketing planning strategies. With plenty of unpredictability looming across different industries, adopting an agile approach to your campaigns is essential.

With the help of these 10 key marketing planning tools, your business can effectively strategize for 2025 and beyond regardless of whether you’re a startup taking your first steps in your industry or are a multinational market leader seeking to grow your industry share.

The ongoing AI and automation boom is making marketing tools more intelligent than ever, and embracing them today can help you to continue thriving tomorrow and beyond.