Social media planning tools have become essential for digital marketing teams looking to streamline content scheduling, track performance, and collaborate efficiently. As we approach 2025, having the right social media planning tools in place can save you time, enhance your strategy, and improve overall content performance.
Here’s a look at the top social media planning tools available.
Top 10 social media planning tools
1. StoryChief: All-in-one Social Media Planning Tool
StoryChief is an all-in-one content marketing platform designed to simplify social media planning, content creation, and distribution. Unlike traditional tools, it integrates SEO, content management, and analytics, making it perfect for digital marketing teams.
Top Features of StoryChief
- AI writer: Generate high-quality posts quickly with the AI-powered writing tool, saving time on content creation.
- Collaboration tools: Team members can work together seamlessly, using features like approval workflows, task assignments, and shared content calendars.
- Comprehensive social media analytics: Track engagement, monitor audience behavior, and adjust strategies with detailed social media reporting.
- Multi-channel scheduling: Publish posts across multiple social networks like Instagram, LinkedIn, and X from one dashboard, ensuring consistency and saving time.
- Content strategy generator: Analyze your target audience, brand voice, content pillars and competitors.
Pros
- All-in-one platform: Centralizes content creation, publishing, and performance tracking in one place.
- AI optimization: AI tools enhance post engagement and SEO.
- Team collaboration: Share content calendars, manage workflows, and collaborate on campaigns.
- Insightful analytics: Monitor the success of your posts and adjust strategies based on detailed reports.
- Scheduled posts & best times to post: Set posts to publish automatically at scheduled times, ensuring regular content output
- Post recycling: Reuse evergreen content to maintain an active presence without creating new posts constantly.
Cons
- Learning curve: New users may find the platform's features overwhelming at first.
- No social listening features
Best for
StoryChief is ideal for teams, businesses, content managers, and content creators who need a comprehensive social media planning tool. It excels in content optimization, collaboration, and performance tracking. If you're managing multiple channels or want to streamline your workflow, StoryChief is a top choice.
Free Trial
StoryChief offers a free trial, so you can explore its features before committing to a paid plan.
2. Hootsuite
Hootsuite is one of the oldest and most trusted social media planning tools available. Known for its robust scheduling and social listening capabilities, it offers powerful features for social media management and analytics.
Top Features of Hootsuite
- Bulk scheduling: Schedule multiple posts at once to save time and maintain consistency.
- Advanced analytics: Gain insights into campaign performance, audience engagement, and ROI.
- Social listening: Track brand mentions, conversations, and industry trends in real time.
Pros
- Scalable for businesses of all sizes.
- Comprehensive analytics suite.
- Integrates with a wide range of apps and tools.
Cons
- Pricing can be prohibitive for smaller teams.
- User interface may feel cluttered for new users.
Best for
Larger teams and enterprises that need detailed analytics and cross-platform management.
3. Loomly
Loomly provides a straightforward solution for teams looking for an easy-to-use social media planning tool. It's built to support collaboration, making it ideal for small to mid-sized teams.
Top Features of Loomly
- Content calendar: A visual calendar that helps teams plan and schedule posts across platforms.
- Post idea suggestions: Automatically generates post ideas based on trends and audience engagement.
- Approval workflow: Streamlined collaboration with team members for quick content approval.
Pros
- Intuitive interface, perfect for beginners.
- Affordable for small businesses and teams.
- Great collaboration tools for smooth content approval.
Cons
- Limited in-depth analytics compared to competitors.
- Does not offer advanced reporting features.
Best for
Small teams and businesses seeking an easy-to-use social media planning tool.
4. Buffer
Buffer is a popular choice for social media scheduling, especially for small businesses and individual marketers. It focuses on simplicity and ease of use.
Top Features of Buffer
- Easy scheduling: Quickly schedule posts for various platforms.
- Basic analytics: View essential metrics, including engagement and click-through rates.
Pros
- Simple, user-friendly interface.
- Affordable pricing options for smaller teams.
- Excellent for basic scheduling needs.
Cons
- Limited analytics features.
- Doesn’t support some advanced social media management functionalities.
Best for
Startups and solo marketers looking for an efficient and low-cost scheduling tool.
5. Sprout Social
Sprout Social is designed for businesses that need advanced social media planning tools. With a focus on analytics and audience insights, it helps teams manage campaigns and track performance more effectively.
Top Features of Sprout Social
- Advanced reporting: Get detailed reports on engagement, conversions, and audience demographics.
- Team collaboration: Share content calendars, manage workflows, and collaborate on campaigns.
- Social listening: Track keywords, competitors, and brand mentions in real time.
Pros
- Comprehensive analytics and reporting tools.
- Great for team collaboration.
Cons
- Higher pricing compared to other tools.
- Can be overwhelming for smaller teams.
Best for
Large businesses and agencies that need in-depth reporting and social listening tools.
6. SocialBee
SocialBee is a unique social media planning tool that focuses on content categorization. By organizing posts into different categories (e.g., promotions, blogs, tips), it helps maintain a balanced content strategy.
Top Features of SocialBee
- Content recycling: Automatically reshare posts to keep content alive.
- Categories for content: Organize posts into predefined categories for easy scheduling.
- Advanced scheduling: Schedule posts for specific times, ensuring maximum engagement.
Pros
- Easy-to-use interface.
- Affordable pricing for small businesses.
- Great for repurposing content.
Cons
- Lacks advanced analytics compared to competitors.
- More suited for simpler social media campaigns.
Best for
Small businesses looking for an affordable and straightforward content planning tool.
7. MeetEdgar
MeetEdgar is a unique social media tool designed for content automation. It helps marketers schedule posts while also recycling evergreen content to maximize engagement.
Top Features of MeetEdgar
- Content recycling: Automatically re-shares older posts to keep your social media feed active.
- Post categorization: Organize content into categories for better scheduling.
- Content scheduling: Schedule posts in advance and let MeetEdgar automate the rest.
Pros
- Smart automation for content recycling.
- Simple to use, with an intuitive interface.
- Excellent for evergreen content strategies.
Cons
- Limited advanced analytics features.
- More suited to small businesses with relatively simple needs.
Best for
Marketers and small businesses focusing on content automation and repurposing.
8. Zoho Social
Zoho Social is designed to help businesses manage social media campaigns and team collaborations. It offers features that help teams plan, schedule, and measure the success of their posts.
Top Features of Zoho Social
- Multi-channel publishing: Schedule and manage posts across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Collaboration tools: Teams can collaborate seamlessly on posts, approvals, and scheduling.
- Analytics and reports: Track campaign performance and gain insights into audience behavior.
Pros
- Affordable pricing, especially for small to mid-sized teams.
- Strong team collaboration features.
- Detailed reporting and analytics tools.
Cons
- The platform can be slow to load sometimes.
- Limited integrations compared to larger tools.
Best for
Small to mid-sized businesses looking for a collaborative social media planning tool at an affordable price.
9. Mastodon
Mastodon is a unique social media planning tool that focuses on decentralized platforms. It offers users a privacy-first environment to manage posts across a series of federated instances (servers), allowing for more control over content.
Top Features of Mastodon
- Decentralized management: Operate on your own server or choose from a community-run instance.
- Customizable moderation tools: Keep your feed clean with personalized content controls.
- Flexible integration: Connect with various apps for extended functionality.
Pros
- Strong focus on privacy and user control.
- A growing community of users and niche networks.
- Open-source platform with customization options.
Cons
- Lack of native analytics features.
- The decentralized nature can make platform management complex for larger teams.
Best for
Privacy-conscious brands and teams who need an alternative to mainstream social platforms.
10. Tailwind
Tailwind is a visual-centric tool that focuses on scheduling and planning for platforms like Pinterest and Instagram. It's known for its simple interface and robust content planning capabilities for these two image-driven platforms.
Top Features of Tailwind
- Pinterest and Instagram scheduling: Schedule posts, pins, and stories.
- Tailwind Communities: A unique feature for collaborative sharing and audience growth.
- Analytics: Track performance and optimize your strategy on Pinterest and Instagram.
Pros
- Excellent for managing visual content on Instagram and Pinterest.
- Simplified scheduling and post management.
- Tailwind Communities for cross-promotion.
Cons
- Limited to Pinterest and Instagram.
- Analytics are less advanced compared to multi-platform tools.
Best for
Marketers focusing on Instagram and Pinterest who want a dedicated tool for visual content.
Why Choose StoryChief?
Unlike many competitors, StoryChief combines content creation, scheduling, SEO optimization, and analytics into one seamless platform. With its collaborative features, AI-powered insights, and multi-channel publishing, it’s the ideal tool for teams that need efficiency, optimization, and straightforward reporting.
Conclusion
Social media planning tools are essential for keeping your content strategy organized and efficient. Whether you're a small business or a large enterprise, there is a tool to meet your needs. Choose the right tool, and watch your social media strategy thrive.
StoryChief’s all-in-one approach makes it the top choice for digital marketing teams in 2025, offering a powerful blend of content management, SEO, collaboration, and analytics.
