A Guide to Crafting Your Brand's Voice (+ Free Brand Voice Tool)

5 min read

We understand how challenging it can be to align brand voices across diverse client messaging or projects. Reading lengthy brand guidelines, coordinating different copywriters, and reviewing endless client proposals - it’s all very time-consuming. And as an agency, time is money. 💯

With this article, we'll give you a step-by-step method for managing multiple brand voices that will automate the process from beginning to end.

So, are you ready to conquer the brand voice juggling act and wow your clients?


What is a brand voice?

A brand voice refers to the unique and consistent expression of a brand's personality, values, and messaging style through written and spoken communication. It encompasses the tone, language, and overall style that a brand adopts to engage with its target audience.

A well-defined brand voice helps create a distinctive identity, builds credibility, and fosters a connection with the audience. It sets the tone (pun intended 😉) for all communication channels, including website content, social media posts, marketing materials, and customer interactions.

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Why is having a strong brand voice important?

Content agencies working with multiple clients often encounter significant challenges when it comes to aligning brand voices across diverse client messaging and content creators.

These challenges can hinder the content creation process, slowing down production, compromising the quality of the content, and leading to frustration. Establishing a clear and robust brand voice can be the ultimate remedy, aligning all stakeholders and streamlining communication effortlessly.

Having a strong brand voice is crucial for several reasons:

  • Building brand authority: It helps clients differentiate themselves from competitors and establish a unique identity that resonates with their target audience.
  • Engaging the audience: It creates a strong emotional connection, increasing audience engagement, loyalty, and brand advocacy.
  • Consistency and recognition: A consistent brand voice across different platforms and content pieces enhances brand recognition and reinforces the client's messaging.

Now, let's explore how content agencies can embark on the journey of creating and refining brand voices for their clients.

Creating a brand voice for your clients

Crafting a compelling brand voice is a crucial step for content agencies in effectively conveying clients' messaging. Here are five key elements to consider:

Step 1. Define company values and mission

To establish a strong brand voice, content agencies must understand their clients' core values and mission. These foundational elements form the backbone of the brand's identity and help guide the tone and messaging. By aligning the brand voice with the values and mission, agencies can ensure consistency and authenticity in the messaging, fostering a deeper connection with the target audience.

Step 2. Know your client’s target audience

Knowing the target audience is essential for tailoring the brand voice to resonate with them. Content agencies should conduct thorough audience research to gain insights into their preferences, behaviors, and pain points. By understanding the audience's struggles, preferred language style, and communication channels, agencies can adapt the brand voice to effectively engage and connect with the intended audience.

Step 3. Analyze your client’s best-performing content

A content audit is a valuable exercise for content agencies to evaluate existing client content and identify successful brand voice elements. By analyzing metrics such as engagement rates, social shares, and conversions, agencies can determine the content pieces that have resonated most with the audience. This analysis provides insights into the tone, language, and messaging that have effectively captured the target audience's attention and can be replicated in future content creation.

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Step 4. Align stakeholders with clear brand guidelines

To ensure consistency in the brand voice across various content creators and platforms, clear brand voice guidelines should be created. These guidelines serve as a reference for content creators, outlining specific language preferences, tone guidelines, and messaging examples. By providing a structured framework, agencies can align all stakeholders involved in content creation and maintain a cohesive brand voice that reflects the client's identity.

Automating brand voice creation with StoryChief

By leveraging tools like StoryChief AI Power Mode, content agencies can automate and simplify brand voice creation and management. Here are some of the use cases of using our AI Brand Voice Studio:

  • Effortlessly generate brand voices from existing content and URLs, guaranteeing consistency and precision throughout your messaging.
  • Create articles, social posts, or other content in any desired brand voice with a click.
  • Perform competitor brand voice research, or explore and analyze various brand voices in the platform.
  • All stakeholders can effortlessly locate the designated brand voice in the platform, eliminating the need to sift through lengthy and vague brand guidelines.
  • Switching between different clients and brand voices has never been simpler, granting you ultimate control and efficiency in managing diverse brand identities with just a click.

StoryChief provides a centralized platform for managing multiple brand voices, improving efficiency, and minimizing the risk of errors. Want to see how that works in action? Check out this quick video.

Additionally, StoryChief facilitates collaboration and streamlines the approval process, reducing review times.

In the next section, we will explore examples of brands that have successfully developed and implemented their brand voices, providing inspiration and insights.

Examples of brands with a strong brand voice

Strong brand voices have immense power in crafting exceptional and unforgettable experiences for the audience. Let's take a closer look at some notable brands that have successfully established outspoken brand voices:


Grammarly's brand voice reflects its mission of enhancing writing skills with a touch of professionalism and expertise. Their tone is informative, authoritative, and supportive, providing users with valuable insights and tools to improve their written communication.


Monday's brand voice strikes a balance between professionalism and approachability. Their tone is focused, confident, and results-oriented, reflecting their project management platform's ability to streamline workflows and boost productivity.


Mailchimp's brand voice is known for its creative and friendly approach. Their tone combines playfulness with informative content, making email marketing and automation more accessible and enjoyable for their users.

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In conclusion, establishing a strong brand voice is essential for content agencies to effectively convey clients' messaging and connect with their target audience. By following the step-by-step roadmap we've provided, content agencies can create and manage multiple voices efficiently.

But why stop there? With StoryChief's AI Brand Voice Studio, you can automate and simplify the voice creation process. Generate brand voices from existing content, create content in any desired brand voice with a click, perform competitor research, and easily switch between different clients' voices.

Are you ready to take your clients' branding to the next level? Sign up for StoryChief now.