One of the best ways to boost your efficiency and visibility as a content marketer is by using content publishing platforms. You can streamline your content production, publishing, and distribution process with the right tools.
Why should you care about streamlining this process? The more efficient it is, the more time you can spare for more creative tasks like coming up with new content ideas.
That said, in this article, we will share 11 amazing content publishing platforms you must consider.
1. StoryChief
StoryChief is the only content marketing platform designed to streamline your content creation and distribution process. With StoryChief, you can create, collaborate, optimize, and distribute your content across various channels with ease.
Key features:
- Multi-channel publishing: Easily distribute your content across multiple channels, including your blog, social media platforms, and email newsletters, all from a single dashboard.
- Content calendar: Stay organized and plan your content strategy effectively with StoryChief's intuitive content calendar feature.
- Performance analytics: Track the performance of your content with detailed analytics, including engagement metrics and conversion rates, to gain valuable insights into your audience's preferences.
- Content collaboration: StoryChief allows multiple team members to collaborate on content creation in real time, ensuring seamless workflow and improved productivity.
- SEO optimization: Enhance your content's discoverability with built-in SEO tools that help optimize your articles for search engines.
2. Hootsuite
Hootsuite is a great tool for digital publishers involved in social media management.
This is one of those content publishing platforms that allow you to use AI to create content more efficiently and social listening to identify new topics to cover on your social channels.
Hootsuite also provides in-depth social media analytics and identifies the best times to post. These insights help to guide both the type of content you produce and how and when you publish it. Integration features allow you to connect your social media channels to Hootsuite as well. That means this is one of those great content publishing platforms that allow you to analyze, create, and schedule posts on all social networks from a single place.
3. Wordable
Wordable is an online app that allows you to transfer content directly from a Google Doc to WordPress. You simply upload your final draft, and Wordable automatically retains and formats each HTML element.
Wordable is one of those content publishing platforms that also eliminates unneeded tags and fixes errors such as extra spaces and line breaks. Then, you can choose your formatting, as shown below.
It is also worth noting that you can create different types of formatting settings and save them in Wordable. That way, you can apply the appropriate settings, format your content in seconds, and have it ready to publish.
4. CoSchedule
CoSchedule is used mainly as a social media scheduling tool designed to help with content distribution. Social media integration lets you link your platforms and schedule social posts from one place. This makes the process of publishing content much less time-consuming.
Co-Schedule also provides insights to help guide your social media schedule. It uses metrics from your posts and similar content to generate an optimized schedule. This eliminates a lot of guesswork and ensures your content is posted at optimal times.
Looking for content publishing platforms that use AI to optimize your content? Co-Schedule is one of them. For example, the headline studio (see below) helps you write clickable ad headlines and captions for your social media posts.
Other AI features can help you generate blog topics, promote an event, or write a video script. Therefore, Co-Schedule is quite useful in content creation as well as scheduling.
5. BuzzSumo
BuzzSumo is an excellent tool for identifying relevant topics to cover with your content. Simply enter a keyword as shown below, and BuzzSumo will generate detailed analytics with various insights.
These include topics that are currently the most popular and examples of existing content on the topic. Keyword research around the topic and metrics such as monthly search volume and cost per click are also provided.
BuzzSumo also compiles the most common questions asked by your target audience concerning the topic. This tool also uses this data to provide predictions for future viral content.
This insight allows you to zone in on more niche topics for your content. You can even get ahead of the crowd by being the first to notice a new trend.
6. Buffer
Buffer allows you to create, schedule, analyze, and repurpose content across all platforms.
You can quickly repurpose content using AI to suit each platform. That way, you can maximize your outreach for each content idea. This saves a lot of time, as repurposing content can be time-consuming.
Buffer also streamlines the scheduling process. As shown below, you can view your content calendar across all platforms in one easy-to-use dashboard.
Buffer compiles all social media insights into one analytics dashboard. This makes it easy to compare your performance on different platforms and identify areas for improvement.
7. Canva
Canva is an excellent graphic design tool for content marketers. It has a wide range of customizable templates for almost any type of content. This allows you to create various high-quality content efficiently in one place.
Also worth noting, the templates are tailored for specific platforms. For example, the “Instagram Post” template has the exact dimensions used on Instagram. This ensures a smooth publishing process.
Finally, you can link your social media accounts (see below), email, Whatsapp, Google Drive, and website.
This allows for multi-platform publishing directly from Canva. With this feature and so many different types of templates, Canva is an excellent tool for repurposing content. You can easily condense a blog post into a social media post and publish it from one tool.
8. Lumen5
Lumen5 is another tool that can be used to repurpose your content. However, this tool is designed specifically to convert written content into a video using AI.
Although this may sound complicated, all the work is done for you. Simply provide a URL to your written content, and a video on the same topic is produced within seconds.
Machine learning and AI are used to match each scene with relevant stock footage, audio, and copy. You can also specify which platform you are creating the video for, as shown below.
This is useful if you want to branch out from written content and produce short-form videos for social media platforms.
9. Mailshake
Mailshake is a tool designed to enhance your email content. The main aspect of email marketing this tool helps with is cold email outreach, helping you reach a wider audience. Mailshake provides lessons on writing effective outreach emails, as well as outreach automation tools.
Mailshake also offers an AI Email Writer, Mail Merge, Automated Follow-Ups, and Lead Catcher.
These features provide a well-rounded resource to aid your email marketing efforts.
Mailshake can also help you get in touch with relevant influencers and other partners in your industry. The Data Finder feature allows you to identify relevant influencers and verify email addresses. So, this could be the digital publishing tool for you if you want to collaborate with others in your industry.
10. BenchmarkONE
BenchmarkONE is a very effective and easy-to-use marketing platform. The platform provides tools for email marketing, CRM, and marketing automation all in one piece of software.
With email marketing and CRM available, BenchMarkONE is a great tool for generating and nurturing leads.
You can use the landing page builder as an alternative to Instapage. Meanwhile, the automation software ensures users are directed to the right type of landing page. This helps to draw new leads in and turn them into regular customers.
With that said, BenchMarkONE doesn’t offer a lot specifically regarding content publishing. It is more useful for promoting content and generating leads. So, you may want to pair one of the other tools with BenchMarkOne to see the best results.
10. Xtensio
Finally, Xtensio is another one of those handy content publishing platforms you should consider. What sets Xtensio apart is the templates it provides for various types of content. These include templates for marketing plans, performance reports, landing pages, and more.
You can also create user personas with Xtensio, as shown below.
This is a great tool to help content marketers identify the type of online content their audience wants. Creating a customer persona takes a lot of the guesswork out of content creation.
These persona templates can make your content creation process more efficient if used properly. Aside from helping with identifying topics, they can help to keep you on track throughout the writing process.
Conclusion
There are a lot of great digital content publishing platforms available. So, it’s important to do thorough research before making your decision. Make sure to choose a tool that matches well with your content strategy.
For example, if you want help repurposing content, Buffer and Lumen5 are great options. On the other hand, if you mainly work on social media content, Hootsuite and Canva may be better suited. If you’re looking for a full-fletched content marketing platform, then StoryChief is your top choice.
Choose the right content publishing tool and you’ll get excellent results.
FYI: StoryChief eliminates the need for various tools such as social media tools, automation tools, AI tools, SEO tools, and analytics tools. Create a free account and start publishing today. 🙌
