25 Best Hootsuite Alternatives for Marketers and Agencies in 2025

LoomlyDigital marketing agencies have a plethora of tools at their disposal to manage and optimize content across various platforms. While Hootsuite has been a longstanding player in social media management, several alternatives offer features that may better align with the evolving needs of content marketers and agencies.

Why Consider Hootsuite Alternatives?

Hootsuite provides a platform for social media management; however, certain limitations might prompt agencies to explore other options:

Limited collaboration tools: The platform's collaboration features are not as strong as some competitors, missing a centralized in-app media library for storing assets.
Approval workflow restrictions: Approval features are only available on higher-tier plans, so teams on lower-tier subscriptions or trials can't use them.
Complex pricing structure: Hootsuite's pricing can be expensive, especially for small to medium-sized agencies as they grow.
User interface challenges: Navigating through many menu layers can slow down efficiency, especially when accessing frequently used features.

Key Features to Look For in Hootsuite Alternatives

When evaluating Hootsuite alternatives, consider tools that offer:

Unified content calendar for all campaigns and channels
AI content generation
Content publishing tools and distribution tools
Content promotion via email and social media
Social media management tools
Employee advocacy management
Content optimization
Crystal-clear content analytics tools
Collaborative marketing features
Content approval automation
Managed access for writers, editors, and publishers

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Top Hootsuite Alternatives for 2025

Here are some noteworthy alternatives to Hootsuite, each offering unique features tailored to the needs of content marketers and agencies:

StoryChief
Planable
Buffer
Agorapulse
Sendible
Sprout Social
ContentStudio
Later
CoSchedule
Statusbrew
Octopost
Hubspot
Socialbee
Socialpilot
Sprinklr
Zoho Social
Kontentino
Metricool
MeetEdgar
Vista Social
Loomly
Pallyy
Meltwater
Planoly
Socialchamp

1. StoryChief

StoryChief is considered one of the best Hootsuite alternatives. It a content marketing platform designed to streamline content creation, collaboration, distribution, and reporting across multiple channels.

Key Features:

Real-time collaboration simplifies teamwork for distributed teams.
Campaign management helps plan and track campaigns across platforms.
Multi-channel publishing supports content distribution to WordPress, Medium, Blogger, etc.
SEO and readability tools offer real-time optimization tips for better performance.
Integrates with over 1,000 tools like CMS platforms, social media, email marketing services, and CRMs.
Workflow automation reduces manual tasks and boosts efficiency.
Provides insights into engagement and campaign performance on websites and social media.
Build custom content and social media strategies for clients using their URLs.
Receive content ideas based on industry trends and keywords.

Pros:

Seamless collaboration with team members and clients.
Robust approval workflows to ensure content quality.
Integrated SEO optimization tools to enhance content visibility.

Ideal For: Agencies seeking an all-in-one content marketing solution with strong collaboration and multi-channel distribution capabilities.

Don't let disorganization and missed deadlines hold you back. Bring content creation, collaboration, optimization, planning and scheduling together into one tool. Start planning your content today.

2. Planable

Planable focuses on enhancing team collaboration for social media content creation and approval processes.

Key Features:

Real-time collaboration: Teams can create, review, and approve content together in real-time.
Visual content calendar: A drag-and-drop calendar that provides a clear overview of scheduled posts.
Approval workflows: Customizable approval processes to ensure content meets brand standards.

Pros:

User-friendly interface that simplifies the content creation process.
Facilitates efficient team collaboration and feedback.
Supports multiple media types, including images and videos.

Cons:

Primarily focused on social media content; may lack features for broader content marketing needs.

Ideal For: Teams that prioritize collaborative social media content creation and require streamlined approval workflows.

3. Buffer

Buffer is one of the most popular Hootsuite alternatives. It is a versatile social media management tool trusted by agencies worldwide. It allows for easy content scheduling, engagement tracking, and in-depth analytics. Buffer's clean and intuitive design simplifies the social media management process, making it a go-to choice for agencies aiming for efficiency and effectiveness.

Key Features:

Social media scheduling: Plan and publish posts across various social platforms.
Analytics and reporting: Track post performance and gain insights into audience engagement.
Team collaboration: Collaborate with team members with defined user roles and permissions.

Pros:

Intuitive and user-friendly design.
Affordable pricing options suitable for small to medium-sized businesses.
Responsive customer support.

Cons:

Limited features compared to more comprehensive platforms.
Advanced analytics and reporting require higher-tier plans.

Ideal For: Small to medium-sized businesses seeking a simple and effective tool for social media scheduling and basic analytics.

Related article: 20 Best Social Media Management Tools for 2025

StoryChief eliminates the need for various tools by bringing SEO, writing, reviewing, publishing, and promotion together in one beautiful platform. Start your free plan now!

4. Agorapulse

Agorapulse simplifies social media management with its intuitive interface and comprehensive suite of tools. It provides scheduling, monitoring, and reporting features, as well as team collaboration options, making it an ideal choice for agencies working on collaborative projects.

Key Features:

Social inbox: Manage all social media messages, comments, and mentions in one place.
Social listening: Monitor brand mentions and relevant keywords across social platforms.
Reporting: Generate detailed reports to analyze social media performance.

Pros:

Efficiently manages social interactions with the unified inbox.
Provides valuable insights through social listening features.
Offers white-label reporting for agencies.

Cons:

Pricing can be higher compared to other tools with similar features.
Some users report a learning curve when navigating the platform.

Ideal For: Agencies and businesses that require comprehensive social media management features, including social listening and detailed reporting.

5. Sendible

Sendible is a versatile social media management platform tailored to the needs of agencies. It offers scheduling, monitoring, and reporting features along with white-label options, making it a great choice for agencies aiming to provide branded social media services to clients.

Key Features:

Customizable dashboards: Create personalized dashboards to monitor client accounts effectively.
Content suggestions: Receive content ideas based on industry trends and keywords.
Robust scheduling: Schedule posts across various social platforms with optimal timing.

Pros:

Scalable pricing plans suitable for growing agencies.
White-label options available for client-facing reports.

6. Sprout Social

Sprout Social offers a powerful suite of social media management and analytics tools designed to enhance agency performance. It facilitates content scheduling, social monitoring, and in-depth reporting, all while providing valuable insights into audience behavior. Agencies can make data-driven decisions and optimize their social media strategies with Sprout Social.

Key Features:

Analytics and reporting: Access in-depth reports to measure performance and inform strategy.
Social listening: Monitor brand mentions and industry trends to stay ahead of the curve.
Unified inbox: Manage all social media interactions from a single, streamlined inbox.

Pros:

Intuitive user interface that simplifies social media management.
Comprehensive analytics provide valuable insights.
Strong customer support with responsive assistance.

Cons:

Higher price point compared to some competitors.
Limited customization options for reports.

Ideal For: Medium to large agencies seeking a robust, all-in-one social media management solution with strong analytics capabilities.

7. ContentStudio

ContentStudio is an all-in-one content marketing and social media management platform designed to streamline content discovery, planning, publishing, and analysis.

Key Features:

Content discovery: Find trending content in your niche to share with your audience.
Content calendar: Plan and organize your content strategy with a visual calendar.
Automation: Automate your social media posting to maintain consistent engagement.
Analytics: Measure the performance of your social media content across various platforms.

Pros:

Comprehensive toolset for content marketing and social media management.
User-friendly interface with a minimal learning curve.
Affordable pricing plans suitable for various budgets.

Cons:

Occasional delays in content publishing.
Limited integrations compared to some competitors.

Ideal For: Small to medium-sized agencies looking for an affordable, user-friendly content marketing and social media management tool.

8. Later

Later is also considered one of the most popular Hootsuite alternatives. It is a visual social media scheduling platform, particularly popular for Instagram, that focuses on simplifying the planning and publishing of visual content.

Key Features:

Visual content calendar: Drag and drop images to plan your social media posts visually.
Media library: Organize and store your visual assets for easy access.
Analytics: Track your social media performance with platform-specific insights.
Linkin.bio: Create a clickable, shoppable Instagram feed to drive traffic.

Pros:

Intuitive visual scheduling interface.
Affordable pricing with a free plan available.
Specialized features for Instagram marketing.

Cons:

Limited features for platforms outside of Instagram.
Lacks advanced analytics compared to some competitors.

Ideal For: Individuals and small agencies focusing primarily on visual content, especially for Instagram.

9. CoSchedule

CoSchedule is not just a social media management tool but also an all-in-one marketing calendar and content marketing platform. It enables agencies to plan, execute, and analyze their entire marketing strategy, making it a comprehensive choice for agencies with diverse marketing needs.

Key Features:

Marketing calendar: Plan, schedule, and execute all your marketing projects in one place.
Task management: Assign tasks, set deadlines, and track progress to ensure timely project completion.
Social media scheduling: Plan and automate your social media posts across multiple platforms.
ReQueue: Automatically fill gaps in your social schedule with your best-performing content.

Pros:

Integrates content planning and project management.
User-friendly interface with drag-and-drop functionality.
Helps maintain a consistent social media presence with ReQueue.

Cons:

Limited social media listening and engagement features.
Advanced features may require higher-priced plans.

Ideal For: Marketing teams seeking an integrated solution for content planning, project management, and social media scheduling.

10. Statusbrew

Statusbrew is a comprehensive social media management platform that offers robust features for publishing, engagement, and analytics. It's designed to cater to the needs of agencies and enterprises managing multiple clients and social accounts.

Top features:

Engagement inbox: Manage and respond to all social conversations from a centralized inbox.
Team collaboration: Facilitates seamless collaboration with features like approval workflows and role-based access.
Comprehensive analytics: Offers detailed reports to measure performance and inform strategy.

Who it’s for: Suitable for agencies and enterprises seeking a scalable solution for comprehensive social media management.

11. Oktopost

Oktopost is a B2B social media management platform tailored specifically for enterprise companies to amplify their brand, engage with audiences, and drive measurable business value.

Key Features:

Designed for B2B marketers with deep integrations into marketing automation platforms like Marketo and HubSpot.
Unified dashboard to manage, schedule, and analyze content across all social media platforms.
Social listening tools help monitor conversations, brand sentiment, and competitor activity.
Lead attribution and analytics tools provide ROI tracking and performance metrics.
Employee advocacy features encourage team sharing and amplify reach.

Pros:

B2B-centric features built for enterprise teams.
Powerful integration with CRM and marketing platforms.
Clear lead attribution makes it ideal for ROI-focused marketers.

Ideal For: B2B marketers and enterprise teams looking for robust analytics, automation, and integration with their marketing tech stack.

12. Hubspot

HubSpot is a comprehensive CRM platform with a powerful social media management suite that helps businesses attract, engage, and delight customers.

Key Features:

All-in-one platform includes CRM, email marketing, and social media tools.
Schedule and publish social content directly from the HubSpot dashboard.
Social monitoring tools let you track brand mentions and conversations.
Integrated reporting ties social performance to leads and sales.
Easily repurpose blog posts and other content for social sharing.

Pros:

Unified system across CRM, content, and social for streamlined marketing.
Excellent analytics with clear ROI tracking.
Great for inbound marketing campaigns.

Ideal For: Marketers who want to centralize their CRM, email, content, and social media in one powerful platform.

13. SocialBee

SocialBee is a social media management tool focused on evergreen content recycling and content category-based posting.

Key Features:

Content categorization helps structure content types for balanced social media presence.
Evergreen content recycling ensures your best posts stay active.
Bulk editing and import tools streamline scheduling.
Workspaces for managing multiple clients or brands.
Concierge services for done-for-you content and posting.

Pros:

Great for consistent content scheduling and repurposing.
Excellent customer support.
Affordable and beginner-friendly.

Ideal For: Freelancers, solopreneurs, and small agencies seeking organized, ongoing content posting.

14. Socialpilot

SocialPilot is an affordable and scalable social media tool designed for agencies and growing teams.

Key Features:

Supports scheduling and publishing across major platforms including TikTok and Google My Business.
Client management tools with white-label reports.
Content calendar with drag-and-drop functionality.
Collaboration features with role-based access.
In-depth analytics for each social profile.

Pros:

Budget-friendly with agency-focused features.
White-label reports make client reporting easy.
Intuitive interface for fast onboarding.

Ideal For: Marketing agencies and teams managing multiple client accounts who want affordable performance and scalability.

15. Sprinklr

Sprinklr is a powerful, enterprise-grade platform offering unified customer experience management and advanced social media tools.

Key Features:

AI-powered social listening and audience insights.
Publish, engage, and analyze at scale across over 30 digital channels.
Built-in compliance and governance tools for regulated industries.
Omnichannel customer care and engagement.
Customizable workflows and automation for large teams.

Pros:

Unmatched scalability for global enterprises.
Advanced AI tools and deep analytics.
All-in-one platform for marketing, customer service, and social.

Ideal For: Large enterprises needing powerful social media governance, automation, and customer engagement tools.

16. Zoho Social

Zoho Social is a user-friendly social media management tool that integrates well with the Zoho ecosystem.

Key Features:

Schedule posts, monitor conversations, and track brand mentions.
Smart Q features suggest optimal posting times.
Detailed analytics dashboards with customizable reports.
Integrates with Zoho CRM and other Zoho tools.
Collaboration tools for agencies and marketing teams.

Pros:

Seamless integration with Zoho suite.
Competitive pricing.
Simple yet powerful features.

Ideal For: Small businesses and agencies already using Zoho or seeking a cost-effective, feature-rich social tool.

17. Kontentino

Kontentino is a collaborative social media tool built for agencies and in-house teams focused on visual planning and approval workflows.

Key Features:

Drag-and-drop calendar with visual content previews.
Approval workflow for seamless client sign-off.
Task assignment and internal commenting.
Analytics for performance monitoring.
Supports paid ads management and reporting.

Pros:

Ideal for teams working with visual content.
Great for client collaboration and approvals.
Easy-to-use UI with structured planning.

Ideal For: Agencies managing multiple clients with a need for visual planning and streamlined approvals.

18. Metricool

Metricool is a data-focused tool for planning, analyzing, and measuring performance across social media, blogs, and advertising platforms.

Key Features:

All-in-one dashboard for social, web, and ad analytics.
Supports post scheduling, monitoring, and reporting.
Real-time competitor analysis and benchmark data.
Automatic reports with customizable templates.
Unified inbox for engagement.

Pros:

Rich analytics and competitive benchmarking.
Affordable for freelancers and agencies.
Great balance of content management and metrics.

Ideal For: Marketers and agencies focused on tracking and optimizing content performance across channels.

19. MeetEdgar

MeetEdgar specializes in content automation and evergreen posting, simplifying long-term content scheduling.

Key Features:

Automatically reuses evergreen content for ongoing engagement.
Built-in content library organized by category.
Auto-generates variations of posts from existing content.
Simple interface for stress-free scheduling.
Weekly performance summaries.

Pros:

Automates repetitive posting tasks.
Excellent for growing visibility over time.
Saves time on content planning.

Ideal For: Solopreneurs and small businesses looking to automate social media with minimal effort.

20. Vista Social

Vista Social is a modern and affordable platform offering complete social media management, engagement, and reporting.

Key Features:

Unified inbox for managing messages and comments.
AI tools for post creation and optimization.
Custom link in bio for Instagram.
Approval workflows for agencies and teams.
Competitive analysis and listening features.

Pros:

Budget-friendly and feature-rich.
Great UI with smooth navigation.
Ideal for influencer and brand engagement.

Ideal For: Agencies and creators looking for a cost-effective and modern tool with powerful social features.

21. Loomly

Loomly is a brand success platform that simplifies content planning and publishing for marketing teams.

Key Features:

Collaborative calendar with post previews and approval stages.
Content inspiration based on trends and holidays.
Post optimization tips and mockup previews.
Built-in post boosting via Facebook Ads integration.
Centralized asset library.

Pros:

Excellent for content planning and team collaboration.
Helpful tools for inspiration and idea generation.
Clean, user-friendly interface.

Ideal For: Teams and solo marketers who need structure, collaboration, and content ideation support.

22. Pallyy

Pallyy is a simple, visual social media scheduler with a strong focus on Instagram and visuals.

Key Features:

Visual content calendar with drag-and-drop scheduling.
Instagram-first features including grid preview and bio link tool.
Post analytics and engagement metrics.
Collaboration features for clients and teams.
Affordable pricing plans.

Pros:

Tailored for Instagram-focused strategies.
Easy to use, perfect for creatives.
Great value for the price.

Ideal For: Creators, influencers, and agencies with a heavy focus on visual platforms like Instagram.

23. Meltwater

Meltwater offers media intelligence and social analytics for enterprises looking to combine PR, marketing, and social listening.

Key Features:

Global media monitoring across news, blogs, and social.
Advanced sentiment analysis and brand tracking.
Influencer identification and outreach tools.
Detailed competitor benchmarking.
Powerful AI-driven insights and reporting.

Pros:

Deep insights across media channels.
Combines social media with PR capabilities.
Suitable for large-scale brand monitoring.

Ideal For: Enterprises and PR teams needing comprehensive media and reputation management.

24. Planoly

Planoly is a visual planning tool originally designed for Instagram, now supporting multi-platform content scheduling.

Key Features:

Drag-and-drop visual planner for social posts.
Ideal for Instagram, Pinterest, Facebook, and TikTok.
Hashtag manager and post drafts.
Sellit eCommerce link-in-bio tool.
Collaboration tools for creators and teams.

Pros:

Excellent for visual branding and aesthetics.
Focused tools for creators and ecommerce sellers.
Simple and intuitive.

Ideal For: Instagram-first brands, content creators, and visual marketers.

25. SocialChamp

SocialChamp is a reliable and easy-to-use scheduling tool designed to help businesses and creators grow online.

Key Features:

Supports scheduling, automation, and bulk posting.
AI content assistant and post recycler.
Analytics dashboard and team collaboration tools.
White-label reporting for agencies.
Chrome extension for fast content curation.

Pros:

Intuitive, clean interface.
Affordable for all business sizes.
Responsive customer support.

Ideal For: Small businesses, startups, and agencies looking for a budget-friendly, no-frills Hootsuite alternatives.

Final Thoughts: Choosing The Best Hootsuite Alternatives

Selecting the right social media management tool is crucial for the efficiency and success of your agency.

While Hootsuite has been a longstanding player in the market, the alternatives discussed offer unique features and advantages that may better align with your specific needs and budget.

Whether you prioritize advanced analytics, seamless collaboration, automation, or visual content planning, there's a tool tailored for you.

Free tool: Analyze your target audience, brand voice, content pillars and competitors. Try it now.

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