Artificial intelligence is set to be one of the biggest trends for 2023. While anyone utilizing tools like ChatGPT can find the technology both intelligent and entertaining, can we actually translate this technology to help us make effective improvements to our marketing workflows? Is AI in content marketing feasible today?
The answer- Absolutely. ✔️
But first, what is artificial intelligence?
Artificial Intelligence, or AI for short, is a rapidly developing technology thanks to high investments in operations like OpenAI. Put simply, artificial intelligence makes machines capable of carrying out a function and then can learn and become smarter over time on its own.
AI is changing the way we interact with computers, allowing them to think and create independently on certain tasks. This has led to the rise of multiple AI platforms across various industries.
While the application of artificial intelligence within marketing is currently evolving, there's already been hundreds of use cases to make clear that digital marketers need to implement AI into their strategies yesterday if they want to continue to compete.
While every sector of marketing is being optimized by AI, it's clear that AI in content marketing may be the most immediate place to make improvements, thanks to the rise of AI content writers and video and art generators.
5 ways to implement AI into content marketing
If you're looking for ways that artificial intelligence can help you hit those key performance indicators, here are five actionable ways to incorporate AI into your content marketing strategy today.
1. Utilize an AI Content Generator to Create Optimized Content At Scale
Current Workflow
When it comes to content marketing, the first step is, of course, creating content.
And this was quite an arduous task until recent years. It required hours upon hours of research and writing to create quality content. This meant contracting out freelance writers or hiring an in-house content team to optimize your site blog.
If you want to grab attention on social platforms, it's a nonstop race against the clock. Generating creative and engaging content for multiple platforms requires more than just an eye-catching ad; this digital sphere demands quick thinking and fast execution.
And once you've created this content, you hope it's enough to cut through the noise and captures your audience's valuable seconds before they swipe to the next.
The AI Optimized Workflow
Thanks to the advancement of machine learning and natural language processing (NLP), AI writers are capable of creating compelling stories that are capable of guiding your customer through their purchasing journey.
Here are just a few examples of things they can help write for you:
- Blog posts (long and short form)
- Topic ideas
- Pros and cons lists
- Compelling blog title
- Email subject lines
- Press releases
- Editorial briefs
A great example of this is StoryChief, a content marketing platform that has out staged its competitors by integrating artificial intelligence. Their AI Power Mode is built-in AI writer to create, optimize, and brainstorm new social media content within their content operations platform.
Ultimately, implementing content AI writing tools will help you:
- Increase your content outputs as you can write better content more quickly.
- Create better, personalized content that is shareworthy for your audience.
- Engage with your audience better as you'll have the tools to create content tailored for each demographic.
It's clear that utilizing AI content generators can scale your production, but some may be hesitant due to unknown search engine penalties. It's important to know these tools are great for expediting the writing process but won't do it all for you. It needs the human touch. If you're concerned about it coming off "too AI," then you can simply run it through a great AI content detector for peace of mind.
2. Repurpose Your Content to Reach All Socials
Current Workflow
Repurposing content is not a new concept. When you create a piece of content, it's likely that you've spent hundreds of dollars on that one article, so it only makes sense to increase your return on investment by repurposing it across many platforms to hit all of your audience.
But sometimes, repurposing can feel like just as much work as creating fresh content.
Maybe you have a script for a blog post; then, you utilize that to produce a YouTube video. Then you have to manually trim and find a few clips within the YouTube video to share on shorter platforms like TikTok or Reels.
While this is all a great thing to do, isn't there a better way?
The AI Optimized Workflow
There is now! Thanks to AI, more platforms are rising that will repurpose this content for you.
Here are just a few ways you can utilize an AI platform to help you repurpose content more quickly:
- Use an AI transcription platform to transcribe your YouTube videos and podcasts, and then use those snippets to create written content like an article or meme.
- Use an AI video generator to take pieces of content from your blog as the script, and you'll have a video in under five minutes.
3. Improve and Automate Your Content Planning Strategy
Current Workflow
Content campaigns have come a long way in the past decade. We've gone from planning content campaigns every month to having to curate more timely and reactive content due to the unpredictability and speed of content produced today.
The amount of time, energy, and research it takes to create a successful campaign can be extremely taxing on any marketer or a business owner trying to stay organized. You're constantly trying to:
- Maintain a relevant content calendar amidst a social media world that changes daily.
- Promote content that is tailored to each individual platform.
- Engage with the audience and benchmark campaign successes.
It can become overwhelming quickly.
AI Optimized Workflow
With artificial intelligence, you can now generate detailed insights on customer engagement, use machine learning to understand content preferences and optimize campaigns accordingly. AI tools are quickly replacing the manual effort of planning and creating content campaigns with automation.
This allows you to:
- Publish and post at optimal times for maximal visibility and engagement.
- Prioritize which content should be produced first to obtain the optimal return.
Ultimately, AI can be a great tool to help you automate your content planning process and keep track of all the moving pieces in one place so you can focus on creating better content for your audience.
4. SEO Optimization
Current Workflow
Search engine optimization(SEO) has had quite a journey over the last two decades. During the glorious beginning days, any site with content would be ranked. But as search engines became more intelligent, so did the publisher's SEO strategy.
White-hat. Black-hat. Maximizing the three types of SEO.
Then it came down to manually checking search engine results pages (SERPs) to find the average word counts, headings, subheadings, and keywords.
AI Optimized Workflow
Now, there are so many AI SEO tools to take care of this process for you. Tools like Surfer SEO can instantly analyze an entire page and provide suggestions as to how you can optimize it in just a few seconds.
Some things an AI platform can help you with are:
- Give you goal word counts, headings, titles, and keywords to use to help your on-page SEO.
- Recommend a number of backlinks to bring to the page to increase your chances of ranking in the top few pages.
- Suggest pages on your own website that you should internally link to and from.
- Keyword research combined with other topics to write about to help you gain topical authority in your niche.
At this time, many companies will find a hard time ranking without utilizing artificial intelligence to help them with their SEO strategy. AI will take the guesswork out of optimizing content and give you all the resources to build a great SEO campaign much faster than ever before.
5. AI Insights and Analytics on Your Marketing Campaign
Current Workflow
Analyzing the performance of your marketing campaigns is one of the most important steps in understanding what works and what doesn't and how to make adjustments before starting your next campaign.
Before AI, marketers had to manually comb through data and create their own reports. This would involve hours of research and analysis as well as having to stay up-to-date with ever-changing trends in order for them to truly understand their audience's preferences.
Recent digital platforms have now centralized and tracked this process, so how can AI further push the limits?
AI Optimized Workflow
AI tools can take your analytics one step further. By providing granular insights on user behavior, preferences, and demographics so that you can easily understand how to target your next campaign.
AI also makes tracking easier by analyzing the results of your campaigns in real-time (not just historical data), giving you actionable insights as soon as possible. With AI tools, marketers can make faster decisions with more accurate data and create campaigns tailored specifically to their audience.
Wrapping Up
In conclusion, artificial intelligence is a powerful tool that every content marketer should be leveraging in order to hit their KPIs and increase ROIs. AI can help you automate your workflow, optimize SEO strategies, generate insights on customer engagement and preferences; track campaigns accurately, and quickly make decisions based on real-time data.
With all of these benefits at hand, it's no wonder why so many companies are turning to AI for their marketing needs. Investing in an AI platform could potentially revolutionize the way you approach content marketing - giving you the edge over your competitors and helping you achieve success more efficiently than ever before.
