Becoming more efficient, improving team collaboration and producing better content is the goal of any content marketing team. But how does one go about truly increasing productivity? Setting clear goals, delegating tasks and celebrating successes are a few great first pointers to start. This article highlights essential tips to truly optimize your team’s content creation process and reap the rewards.
1. Facilitate internal communication and team collaboration 🗣
Boosting your content marketing teams’ productivity starts with open, clear internal communication. Having a system in place to ensure everyone is on the same page and that all team members are aware of their individual roles and how they contribute to the overall success of the team should be one of your first goals.
Ensuring that everyone is able to give feedback, ask questions, and provide input in a timely manner are all steps you can take to facilitate excellent internal communication among team members. An open dialogue between all team members fosters great ideas and discussions.
StoryChief’s content collaboration feature enables content teams to share ideas and feedback about upcoming articles and blog posts with ease, and allows for tracked internal communication between the team and collaborators. This means that ideas and feedback aren’t lost or forgotten during the content creation process.
2. Set (and measure) clear goals and expectations for team members 📊
Content marketing teams thrive when there are clear goals to work towards. It is important that the goals are measurable so that you can track progress and identify areas that require improvement.
For example, you could set a goal of increasing blog traffic by 10% within a certain time frame or creating five new pieces of content per week. Once you have established these goals, provide regular feedback. This ensures that everyone is on the same page and working towards the same end result.
Equally important to setting goals is providing incentives for team members when they meet or exceed their objectives. By showing your appreciation for team members’ hard work, you can motivate them to continue improving their performance.
StoryChief’s Campaign feature makes clear and measurable goal-setting easier than ever, and allows content teams to organise their content efficiently, set clear KPIs and create additional custom fields in order to build customized reports based on any filter.
3. Effective project management 🙋🏻♀️
Thorough project management is essential to any content marketing team who wishes to be successful. To boost productivity and team collaboration, the team should have a clear understanding of their project goals, deadlines, and expectations. This can be achieved through regular meetings with everyone working on a specific project.
Delegating tasks effectively is another way to implement effective project management. Each team member should have a clear understanding of their role and responsibilities within a project.
Using StoryChief, it is easy to keep track of all the content your team is working on within one centralized workspace. The platform enables you to delegate different tasks within your team, and even allows external guest writers to collaborate on a project. You can see all the content your team is working on and has lined up. Combining different content creators and clients, and tracking your progress in a centralized workspace as you and your team work towards achieving your goals, is a process StoryChief fully optimizes for you.
4. Invest in tools to streamline workflows and team collaboration 🛠
Investing in the right technology can help streamline workflows, allowing team members to focus on more important tasks with the time they’ve saved.
Content management systems (CMS), analytics software, project management software, and automation tools are your best friends if you’re hoping to make waves in the content marketing sphere. More recently, AI has taken centerstage and has since proven to save content creators valuable time whilst copywriting (but fear not, AI is here to assist, not replace you).
StoryChief integrates seamlessly with a variety of CMSs, analytics software, cloud storage options and allows you and your team to schedule posts for a myriad of social media channels with the click of a button.
This powerful content marketing software fosters team collaboration, helps them stay organized, track their progress, and optimize their workflow so that less time is wasted on mundane tasks such as copying and pasting content from one platform to the next. With StoryChief in your toolbox, more time can be dedicated to creating quality content and strategies.
5. Training and development 👩🏻💻📚
A great place to start - training and development are essential when it comes to boosting your content team's productivity. Good training ensures that your team stays up to date with the latest industry trends and best practices. This will enable them to create high-quality, engaging content. Additionally, by providing development opportunities, each team member is able to grow, and maximize their potential.
Development opportunities can include workshops covering topics such as SEO, copywriting, or social media marketing. By investing in your content teams’ training and development, they are well-equipped to produce quality content that resonates with your target audience.
StoryChief offers several useful free courses that content teams can take advantage of for their own development. Visit StoryChief Academy to check out the free SEO Fundamentals course, Growth Marketing Fundamentals course, and StoryChief Certification course.
We also have various webinars, use cases and e-books to ensure your team is up-to-date on the latest updates to our platform, as well as some helpful content marketing best practices. This will keep your team informed, and help them create better content faster.
For more tips on how to create a content marketing workflow that works for you and your team, check out the blog post Content Marketing Workflow: Steps, Template & Checklist.