Do you want to learn which types of SEO services agencies should offer to their audience? If so, you're in the right place!
There's no question that SEO agencies are facing more competition than ever before as more brands go digital and realize the importance of search engine visibility. In order to provide the best value possible to your clients and stand out from the crowd, you need to offer specific SEO services that resonate with your audience.
By expanding your services, you can deliver better results, retain clients longer, and command higher rates.
Today, we will go over a few essential SEO services that agencies should consider offering if they want to connect with more potential customers and grow their business.
Let's dive in!
High-Value SEO Services You Should Offer
We are going to get right into it and go over the most popular SEO services out there and why you should offer them through your agency.
Keyword Research
Keyword research is still the foundation of any effective SEO strategy. Without understanding what terms your clients' target audiences are searching for, other optimization efforts may miss the mark.
Modern keyword research involves a lot of moving parts, including identifying user intent, discovering content opportunities, and mapping keywords to different stages of the customer journey.
Ideally, your keyword research service should offer the following:
- Short-tail keywords with higher search volume but greater competition
- Long-tail keywords that are more specific and often indicate higher purchase intent
- Local keywords for businesses serving specific geographic areas
- Voice search keywords that are conversational and question-based
There are quite a few tools that can help with keyword research, including Google's Keyword Planner, Ahrefs, Moz, and, of course, StoryChief. When conducting keyword research, consider creating keyword clusters around main topics to organize content strategically.
For example, a fitness equipment company might have clusters around "home gym equipment," "cardio machines," and "strength training tools."
Regular monitoring allows for quick adjustments to keep clients' content relevant and competitive. Providing monthly or quarterly keyword performance reports helps clients understand progress and justifies ongoing investments.
On-Page and Technical SEO Services
On-page and technical SEO focuses on optimizing specific pages and website structure to boost rankings and user experience. These services are crucial because even the best content won't perform well if search engines can't properly crawl, index, and understand the site.
Core on-page SEO elements include:
- Title tags and meta descriptions
- Heading structure and content optimization
- Internal linking to distribute page authority
- Optimize images with descriptive file names and alt text
Content optimization goes beyond simple keyword placement. It involves creating comprehensive, authoritative content that answers user questions and provides genuine value. The most effective SEO agencies help clients develop content strategies that address the full spectrum of user needs.
Here are a few technical SEO services that agencies can help with:
- Site speed optimization for faster-loading pages
- Mobile optimization for proper display across all devices
- Schema markup for rich snippets
- Site architecture improvements for better navigation
- XML sitemaps and robots.txt file configuration
Core Web Vitals have become essential factors in rankings, including the Largest Contentful Paint (loading), First Input Delay (interactivity), and Cumulative Layout Shift (visual stability). Agencies that can optimize these metrics offer serious value to clients.
Many successful agencies also offer comprehensive SEO audits so they can identify issues and opportunities across all these areas. Regular audits help catch new issues before they impact rankings and identify opportunities for improvement.
Off-Page SEO
Off-page SEO encompasses all activities conducted outside a client's website to improve its search visibility and authority. While backlinks remain a cornerstone of off-page SEO, this service area has evolved significantly in recent years.
Quality backlinks from relevant, authoritative sites continue to strongly influence rankings. The main focal point has shifted from quantity to quality, with one excellent link often outweighing dozens of low-quality links. Effective link-building campaigns usually start with a content gap analysis to identify topics with high link potential. Creating original research, comprehensive guides, or interactive tools can naturally attract links from industry publications.
Local SEO has become increasingly important for businesses serving specific geographic areas. This includes:
- Optimizing Google Business Profiles
- Building consistent citations across directories
- Managing reviews and customer feedback
- Creating location-specific content
- Implementing strategies for multi-location businesses
Here are some more facts to consider about local SEO:
Social media doesn't directly impact search rankings, but it plays a vital role in how content is distributed, brand visibility, and engagement. Social platforms can drive traffic to websites, increase content reach, and build brand awareness that indirectly supports SEO goals.
Reputation management has also become an essential component of off-page SEO. Negative reviews or unfavorable content ranking for brand searches can significantly impact business performance. Agencies that can help clients build and maintain positive online reputations provide valuable protection against potential revenue losses.
Analytics and Reporting
Analytics and reporting services can help you stay connected with your clients and share where they are and how much progress your team has made. These SEO services demonstrate the value agencies provide while identifying opportunities for strategy refinement.
Setting up comprehensive tracking begins with the proper use of Google Analytics and Google Search Console. Custom dashboard creation can be a valuable service for clients who want quick access to their most important metrics. Alternatively, you can add Google Analytics to their website to make tracking even easier.
Effective client reports translate complex data into clear insights and recommendations. They should highlight wins, explain challenges, and outline the next steps. The best reports connect SEO metrics to business outcomes, helping clients understand the return on their investment.
Analytics data should dictate the current direction of their search strategy and impact future services.
You could show this through attribution modeling, which helps clients understand how SEO contributes to conversions in conjunction with other marketing channels.
Competitive analysis is also helpful because it adds another valuable dimension by benchmarking performance against industry peers and identifying gaps or opportunities in the client's strategy.
AI-Powered Content Optimization
AI and machine learning, in general, are transforming SEO in numerous ways. Content optimization tools powered by AI can analyze top-ranking pages and provide specific recommendations for improving existing content.
These tools can:
- Identify semantic gaps in content
- Suggest related keywords and topics
- Help create more comprehensive content that matches user intent
- Analyze competitor content for opportunities
- Generate content outlines and drafts
AI can also help businesses that want to pursue content personalization, which allows websites to deliver different experiences based on user behavior, location, or device. This level of customization can drastically improve engagement metrics and conversion rates.
Agencies can provide significant value by combining AI insights with human expertise and creativity and merging them into one content calendar. While AI tools can identify patterns and make recommendations, human judgment remains essential for brand voice, emotional appeal, and strategic decision-making.
Voice Search Optimization
Voice search optimization is great for addressing queries performed through voice assistants like Siri, Alexa, and Google Assistant. This specialized service requires a different approach than traditional keyword optimization.
Voice search optimization involves:
- Targeting conversational, question-based keywords
- Creating FAQ content that directly answers common questions
- Optimizing for featured snippets and position zero
- Ensuring local business information is accurate for "near me" searches
- Structuring content to provide concise, direct answers
Voice searches tend to be longer and more conversational when compared to typed queries. They often include question words (who, what, where, when, why, how) and natural language patterns. Agencies should help clients adapt their content strategy to capture this growing segment of search traffic.
Video SEO Services
Video SEO has become increasingly crucial as video content dominates user engagement metrics. With YouTube being the second-largest search engine, optimizing video content represents a significant opportunity for many businesses.
Here are a few statistics so you can really appreciate the impact of video SEO:
Effective video SEO services include:
- Optimizing video titles, descriptions, and tags
- Creating accurate transcripts and closed captions
- Designing compelling thumbnails that drive clicks
- Organizing videos into playlists and channels
- Developing strategies for YouTube and other video platforms
Video content can also enhance website SEO when properly implemented. Embedding relevant videos on landing pages can increase how long people spend on your site, reduce bounce rates, and boost engagement metrics. These signals let search engines know that users find the content valuable.
Agencies should help clients develop a cohesive video strategy that aligns with their overall content and SEO goals. This might include creating video versions of popular blog posts, developing how-to content, or producing thought leadership interviews.
E-commerce SEO
E-commerce SEO requires specialized knowledge and approaches tailored to online stores. With fierce competition in most product categories, effective optimization can be the difference between thriving and struggling online retailers.
E-commerce SEO services should include:
- Product page optimization with unique descriptions and specifications
- Category structure and internal linking strategies
- Review management and user-generated content
- Schema markup for products, prices, and availability
- Inventory management and out-of-stock handling
- Faceted navigation optimization
Additional considerations include marketplace optimization for clients selling on platforms like Amazon, eBay, or Etsy. These marketplaces have their own search algorithms and ranking factors that differ from traditional search engines.
Agencies should also address common e-commerce SEO challenges like duplicate content from product variations, thin content on category pages, and managing seasonal inventory fluctuations. Solving these technical challenges can provide significant competitive advantages for online retailers.
Conclusion
Offering a comprehensive suite of SEO services positions your agency as a leading company that is ready to help. By addressing the factors we discussed today, you can deliver superior results and build stronger client relationships.
When packaging these services, consider creating tiered offerings that allow clients to choose the level of support that fits their needs and budget. Pricing should reflect the value delivered rather than just the time invested. As you develop specialized expertise in areas like technical SEO or video optimization, you can command premium rates for these high-value services.
The SEO will continue to evolve, too, which makes continuous learning essential. Invest in ongoing education for your team, experiment with new approaches, and stay informed about search engine updates and industry trends.
Stay proactive and focus on helping clients find success, and before long, you'll have a successful SEO agency that people know and trust.
