In 2025, SEO isn't just about good old Google rankings anymore—brands are vying for visibility in AI generated responses on new platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, etc. To maintain online dominance, organizations must change their AI search visibility strategies or risk falling behind. In practice, Gartner experts predict 25% of all search queries will potentially be shifted from traditional engines to AI-driven search experiences by 2026.
Marketers have begun referring to this new terrain as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO)—the practice of getting your content favored by AI answer engines. Let's dive in and find out how these AI search visibility tools become the game-changer in your 2025 SEO plan.
Comparison of Best AI Search Visibility Tracking Tools
Below is a quick comparison of the leading platforms we’ll cover, including their coverage of AI search engines and starting prices.
| Tool | AI Platforms Covered | Starting Price |
|---|---|---|
| SE Ranking (AI Overviews Tracker) | Google AI (Overviews & Mode), ChatGPT, Perplexity, Gemini | $119/mo (included in SEO suite) |
| Profound | ChatGPT, Google AI, Perplexity, Copilot, others | ~$499/mo (enterprise plans) |
| Rankscale AI | ChatGPT, Claude, Perplexity, Google AI Overviews | $20/mo (Essentials) |
| Peec AI | ChatGPT, Google AI Overviews, Perplexity, (multi-engine) | €99/mo ($99, entry tier) |
| Surfer SEO AI Tracker | ChatGPT, Google AI (Overviews & Mode), Perplexity | $95/mo (add-on starting price) |
| Keyword.com AI Tracker | ChatGPT, Google AI (Overviews), Perplexity, Claude, Gemini, DeepSeek | $25/mo (credit-based) |
What Does AI Search Visibility Mean?
AI search visibility refers to how often and how prominently your brand, product, or website is mentioned in AI-generated search results and answers. In practical terms, it’s the equivalent of search engine visibility, but for answer engines and large language models. Instead of looking at a Google results page position, we’re concerned with whether an AI like ChatGPT or Google’s AI Mode mentions or cites your brand when answering a user’s query.
This concept diverges from typical SEO visibility in several ways. In conventional SEO, you track rankings on the SERPs, click-through rates, and featured snippet visibility. With AI awareness of search, the focus is on appearing within the answers themselves—at times without an immediate link or click.
For example, Google's AI Overviews might list multiple sources or brands as part of an answer summary, or ChatGPT might mention a brand by name without a link.
7 Best AI Search Visibility Tools
Now, let’s look at some of the best AI search visibility tracking tools available today. We will cover an overview of each platform, highlight key features, discuss pros and cons, and note pricing details. Each of these tools approaches the challenge of AI visibility from a slightly different angle—from all-in-one SEO suites adding AI tracking, to startups purpose-built for AI search.
1. SE Ranking
SE Ranking is a professional SEO platform that includes powerful AI visibility tracking tools as a part of its AI Search Toolkit. It’s considered to be the best AI search visibility tracking tool that covers Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini, with more features on the way, and helps automatically track brand mentions and links across these platforms.
The platform shows where and how your site and brand appear in AI answers. You can analyze placements, see which competitors show up alongside you, and monitor trends with regular updates and historical data. Cached copies of AI responses also help you understand how your brand is framed. On top of that, it integrates seamlessly with SE Ranking’s broader SEO suite, which means no extra platforms to manage, no workflow disruptions.
Pros & Cons
| Pros | Cons |
|---|---|
| Cross-platform coverage with Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. | No sentiment or tone analysis yet |
| Accurate brand mentions and links tracking with placement analysis | Comes with higher pricing plans |
| Competitor benchmarking with side-by-side comparisons | |
| Cached AI answers for framing and context insights | |
| Exportable data, clear dashboards, | |
| Part of the broader SEO platform, allowing you to optimize for both traditional and AI search |
Pricing
SE Ranking’s AI Search Toolkit is included in:
| Plan | Price |
|---|---|
| Pro | $119/month (50 prompts to track) |
| Business | $259/month (100 prompts to track) |
To scale tracking further, users can buy an AI Search add-on starting at $89/month for 200 additional prompts. Annual plans offer 20% off, with a 14-day free trial available.
2. Profound AI
Profound is a dedicated AI search visibility software platform built from the ground up to help brands monitor and optimize how they appear in AI-generated answers. It’s a high-end, VC-backed solution processing over 100 million AI search queries per month for its users.
Profound provides a rich dashboard called an AI Visibility Dashboard, giving a comprehensive view of how often your brand appears across various AI engines. It’s considered a pioneer in this space and often touted as one of the best AI search visibility software solutions for enterprises.
Pros & Cons
| Pros | Cons |
|---|---|
| Deep, enterprise-grade dashboards (share of voice, sentiment, topics). | Premium pricing; best suited to larger brands/agencies. |
| Broad cross-engine coverage and competitive benchmarking. | Steeper learning curve for non-analysts. |
| Multi-language/region support and rich exports/API. | Focused on AI visibility only (you’ll still need classic SEO tools). |
| Actionable workflows to address misinfo/gaps. |
Pricing
Profound offers the following pricing plans:
| Plan | Price |
|---|---|
| Profound Lite | $499/mo |
| Enterprise | Custom Pricing |
3. Rankscale AI
Rankscale AI is a newer entrant that has quickly gained attention as a budget-friendly AI search visibility tracking tool. It pioneers a more accessible approach to GEO by offering daily AI results monitoring at a very low starting price.
Despite being a lean tool, it packs in important features: you get a brand dashboard showing your mentions, competitor benchmarking side-by-side, citation analysis to see which pages or sources get referenced, sentiment tracking of how the AI talks about you, and even an “AI Readiness Score” audit for your website content. That last feature helps evaluate how prepared your site is to be picked up by AI (checking things like schema, content structure, etc., akin to SEO audits but for AI criteria).
Pros & Cons
| Pros | Cons |
|---|---|
| Very affordable entry plan for small teams/freelancers. | More technical feel; some learning curve. |
| Tracks ChatGPT, Google AI Overviews/Mode, Claude, Perplexity. | Lower tiers limit prompts/engines—scales up in cost as you add more. |
| Clean, data-forward UI with AI readiness/content audits. | Smaller vendor—documentation/community still growing. |
| Fast-moving roadmap and responsive support. |
Pricing
Rankscale.ai offers the following pricing plans:
| Plan | Price |
|---|---|
| Essentials | €20/120 credits/month (AI responses: up to 480) |
| Pro | €99/1200 credits/month (AI responses: up to 4800) |
| Enterprise | €780/12000 credits/month (AI responses: up to 48000) |
This pricing model works well for one-off analysis or intermittent checking. For example, €20 might allow you to track a set of keywords for a few weeks or run a big report for a project without monthly recharges.
4. Peec AI
Peec AI is a specialist platform built specifically for AI search visibility analysis (often dubbed GEO/LLM optimization analytics). Unlike some traditional SEO tools that bolted on AI features, Peec was built from the ground up for AI search visibility. It tracks how brands surface across multiple answer engines, including ChatGPT, Google’s AI overviews, Perplexity, and more.
One of Peec’s distinguishing features is the separation of branded vs. non-branded prompts. It can use different sets of queries to see how your brand appears when people search your brand name directly versus when they search generically in your industry.
Key capabilities include multi-platform monitoring (so you get one dashboard for all AI engines), share-of-voice analysis, sentiment analysis of mentions, and detailed citation source tracking. Peec also caters to agencies by providing exportable data and reporting features, recognizing that agencies might need to integrate AI visibility stats into client reports.
Pros & Cons
| Pros | Cons |
|---|---|
| Purpose-built for AI search visibility (branded vs non-branded prompts). | Pricing scales with prompts/engines; costs can rise with scope. |
| Solid share-of-voice, citation, and sentiment analytics. | Separate from the broader SEO stack—another tool to manage. |
| Useful for agencies (exports, client-ready reporting). | Requires understanding of sampling/refresh to interpret trends. |
| Multi-platform and multi-language coverage. |
Pricing
Peec AI offers the following pricing plans:
| Plan | Price |
|---|---|
| Starter | €89/mo (25 prompts) |
| Pro | €199/mo (100 prompts) |
| Enterprise | starting at €499 (>300 prompts) |
5. Surfer SEO
Surfer SEO, known for its content optimization tools, jumped into the AI search game with its Surfer AI Tracker in mid-2025. This is essentially an add-on feature within Surfer’s platform that acts as a tool for AI search visibility tracking. The focus here is on prompt-level insights —you can see, for example, what happens if a user asks a certain question on ChatGPT vs on Google’s AI.
This AI search visibility tracking tool provides source transparency, meaning it will show which pages or links were cited by the AI (useful for Google’s results, which often list sources). It also compiles weekly trend reports to summarize how your visibility is changing over time. Surfer integrated this into their existing interface, which content marketers are already using for on-page SEO, making it convenient to toggle into AI visibility data.
Pros & Cons
| Pros | Cons |
|---|---|
| Lives inside a popular content optimization suite. | Paid add-on; costs stack on top of Surfer SEO’s subscription. |
| Straightforward prompt-level tracking for ChatGPT, Google AI, and Perplexity. | Limited historical depth (newer feature). |
| Weekly trend summaries; easy for content teams to act on. | Engine coverage is narrower than some dedicated trackers. |
| Smooth UI and ties naturally to content workflows. |
Pricing
Surfer SEO offers the following pricing plans:
| Plan | Price |
|---|---|
| Essential plan | $99/month (individuals, with 30 Content Editor articles/month) |
| Scale plan | $219/month (higher limits: 20 AI articles, extra AI credits, ideal for agencies) |
| Add-ons | Surfer AI content credits come in packs, and AI Tracker is an add-on at $95/month for 25 prompts to monitor AI outputs |
Surfer SEO offers a 7-day money-back guarantee on subscriptions. There's no free tier permanently, although some free tools, like a Keyword Surfer Chrome extension, are available.
6. Keyword.com
Source: Keyword.com
ALT: Keyword.com
Keyword.com (formerly known for its traditional rank tracking) has introduced an AI search visibility tracker as part of its offering. This tool provides cross-engine monitoring across a wide array of AI platforms, including ChatGPT, Google’s AI Overview, Perplexity, Claude, Gemini, and even a lesser-known engine called DeepSeek. The breadth of coverage is a key selling point. Keyword.com aims to be a one-stop dashboard for checking your brand’s mentions in almost any AI-powered search tool available.
Features include citation tracking (so you can see if your domain is in the sources an AI used), competitive analysis (comparing multiple domains’ visibility), and sentiment monitoring of the AI content mentioning you. The interface lets you schedule checks at different intervals, from manual on-demand checks to weekly recurring scans. It’s a lean, focused tool, meaning it sticks mostly to reporting these AI visibility stats rather than offering extra frills.
Pros & Cons
| Pros | Cons |
|---|---|
| Low-cost entry; flexible credit model. | Credit management required; high volume can burn credits fast. |
| Wide engine mix (ChatGPT, Google AI, Perplexity, Claude, Gemini, etc.). | Less public feedback on the AI module vs their legacy SERP tracker. |
| Simple to use if you’re familiar with rank tracking. | Lower refresh cadence may miss day-to-day fluctuations unless you spend more credits. |
| Good for small, fixed sets of high-priority queries. |
Pricing
Keyword.com offers the following pricing plans:
| Plan | Price |
|---|---|
| Google Platform | $3/mo for 50 keywords |
| Google API-only | $46/mo ($0.0092/keyword) for 5000 keywords |
| AI Visibility | $24.5/mo for 50 credits |
No credit card is required for the 14-day free trial, where you can try out 200 keywords on daily tracking. Their "AI Visibility" functionality is available as an add-on within the UI that uses AI credits for checks.
Key Features to Look for in AI Search Visibility Tools
In choosing the top AI search visibility tools, it is useful to know what is most important. The top platforms typically include both tracking and analysis functionalities focused on AI-driven search. The following are the top features for an AI visibility tracker to have:
AI Results Tracking
It should monitor AI responses for your keywords and query terms. That is, input prompts into various AI engines and observe whether and how your brand appears. For example, useful features enable you to see the actual AI responses and from which sources or URLs they were sourced.
Brand & Competitor Mentions
It is a special feature to track both your brand mentions and competitor mentions. Tools for AI search visibility should notify you each time your brand is referenced in an AI reply (even if it's not with a link) and for top competitors, so you can analyze share of voice comparison. Stronger platforms flag where a competitor was cited and your brand wasn't—revealing content gaps and guiding smarter content development opportunities.
Link & Citation Tracking
These tools track whether your page was cited as a source. Some AI results show lists of reference links—do you know if your page is in the lists? Even if you're not linked, learning that an AI is mentioning your brand (unlinked) is worth your time. The best AI search visibility tools will follow linked citations and unlinked plain-text mentions, so you can see whether you're a cited authority or simply being talked about.
Position & Share-of-Voice Metrics
While SEO rank trackers tell you whether you're #1 or #5, AI visibility tools may try to quantify your presence in answers. They may calculate an "AI Visibility Score" or a share-of-voice percentage—i.e., what % of answers in your category mention your brand. Some tools report the average position of your brand in AI-created lists or stories. Some provide visibility % and sentiment for each brand across hundreds of AI queries. A decent AI search visibility tool will also enable you to track these numbers over time to find out whether you're improving.
Cross-Platform Support
It's critical that an AI search visibility tool supports all the primary platforms your audience will probably be using. At least, look for coverage on Google's AI results, OpenAI/ChatGPT, and the other leading engines like Bing's chat, Perplexity, Claude, and the new ones like Google Gemini. The leading AI search visibility tools will clearly declare what AI models and search UIs they track – and scrape directly from actual results pages (not via API) in order to capture all of those rich elements.
Historical Trends & Warnings
Because AI answers can change when models are revised or sites make content changes, historical monitoring is useful. Leading tools monitor data over a period of time, so you can see trends (e.g., last month your visibility was 50%, but this month it is 60%). They usually provide alerts or warnings if your visibility drops sharply or if a competitor starts being mentioned more.
In summary, the best tools for AI search visibility combine broad tracking (many platforms, many prompts) with deep insights (mentions, links, sentiment, positions) and user-friendly reporting (historical graphs, alerts, competitor comparisons). With these features in hand, you’ll be well-equipped to choose the best tool for AI search visibility that fits your needs.
Future of AI Search Visibility Tools
AI search visibility trackers will not disappear anywhere—and will just become ever more vital. Before long, we'll witness these tools being as widespread in the marketer's toolkit as Google Analytics or ancient rank trackers. Why? Because generative AI search isn't just a buzz—it's stealthily dominating an enormous percentage of how people find information. In 2025, AI platforms account for just 0.15% of global internet traffic, compared to 48.5% from organic search. But with AI-driven traffic growing sevenfold since 2024, it’s quickly becoming a force marketers can’t afford to ignore.
Cross-engine tracking dashboards are likely to get more advanced. Today, the bulk of tools track five or six top platforms; tomorrow, there may be dozens of AI models (domain-specific and general) that brands want to track. The leading AI search visibility monitoring tools will have to catch new AI sources in a rush.
The second trend is blending AI insights with standard SEO metrics. The best AI search visibility tool is mostly independent today (with a few exceptions like SE Ranking). In the future, we’ll likely see deeper merges: for example, an SEO platform might correlate your AI visibility with changes in organic traffic or conversions.
Lastly, as the area matures, standardization and ethics will enter the picture. We might see industry-wide standards for AI transparency (the way domain authority was an SEO thing). And there might be controversies around the morality of "gaming" AI answers. To put it bluntly, the best AI search visibility tracker of the future will be smarter, more integrated, and even more irreplaceable, helping marketers navigate a rapidly AI-conquered search landscape.
Conclusion
To recap, visibility in AI search means your brand gets talked about (and ideally cited) when people use AI assistants and generative search. We looked at several top solutions: from SE Ranking’s integrated suite and Profound’s enterprise powerhouse, to nimble trackers like Rankscale, Peec, Surfer, and Keyword.com. Each AI search visibility tool has its strengths, and the right choice depends on your needs and budget. What they all share is the ability to illuminate what was previously a blind spot: you can now actually see how an answer engine “views” your brand relative to competitors.
So, as a next step, consider test-driving one of the best AI search visibility trackers we covered. Many offer free trials or demos, making it easy to get started.
Pick a few important queries related to your business and see what the AI results look like—you might be surprised by who shows up (or who doesn’t). Then use the tool’s insights to guide your content strategy: perhaps you’ll create a new blog post to fill a gap, or beef up an FAQ page with clearer answers. Over time, integrating an AI search visibility tracking tool into your workflow will feel as natural as checking your Google rankings.
