Margo Ovsiienko

Margo creates content that converts leads into paying customers for the SaaS industry. Before joining Callpage, she had been building sales funnels in various marketing agencies and thus help

Latest stories by Margo Ovsiienko

Content Marketing Social Media 22 min read

16 Social Media Campaign Examples You Can Steal Right Now

Learn about these 16 social media campaign examples and the reasons behind their success. Get ideas for your next social media campaign.

Margo Ovsiienko

Content Marketing 5 min read

Inspire Employee Engagement: Turn Your Employees Into Brand Ambassadors

This article discusses how companies can leverage employee engagement to turn their employees into brand ambassadors. By promoting their brand through...

Margo Ovsiienko

Content Marketing 10 min read

White Paper: What Is It & How To Write One [With Examples]

Creating a white paper is a surefire way to build an expert image. Check out these white paper examples and learn how to write yours.

Margo Ovsiienko

Content Marketing 14 min read

Creating Content Pillars: Step-By-Step Guide With Examples

Content pillars are an essential but often overlooked part of a content marketing strategy. If done right, they can work wonders for your SEO. In this...

Margo Ovsiienko

Content Marketing 9 min read

How to Build and Promote a Community Around Your SaaS (examples and tactics)

Building a community around your SaaS helps to not only convert leads into users, but also with onboarding those already acquired.

Margo Ovsiienko