Margo Ovsiienko

Margo creates content that converts leads into paying customers for the SaaS industry. Before joining Callpage, she had been building sales funnels in various marketing agencies and thus help
Margo Ovsiienko

Latest stories by Margo Ovsiienko

Inspire Employee Engagement: Turn Your Employees Into Brand Ambassadors

This article discusses how companies can use their employees as brand ambassadors to promote their brand and increase customer loyalty.

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White Paper: What Is It & How To Write One [With Examples]

Creating a white paper is a surefire way to build an expert image. Check out these white paper examples and learn how to write yours.

Margo Ovsiienko Margo Ovsiienko
How to Create a Killer Content Pillar Strategy

Content pillars are an essential but often overlooked part of a content marketing strategy. If done right, they can work wonders for your SEO. In this...

Margo Ovsiienko Margo Ovsiienko
How to Build and Promote a Community Around Your SaaS (examples and tactics)

Building a community around your SaaS helps to not only convert leads into users, but also with onboarding those already acquired.

Margo Ovsiienko Margo Ovsiienko