written by
Robert Verkade

How To Conquer The 3 Big Content Marketing Challenges For Agencies

Content Marketing 6 min read

As a marketing agency specializing in content marketing, you understand the importance of staying ahead of the game. In this article, we will explore three major content marketing challenges that agencies face and provide insights on how to conquer them.

Firstly, with the rise of AI and automation, the landscape is changing rapidly, presenting both challenges and opportunities. Yes, AI allows for more scalability and efficiency. But it also poses a huge challenge. You may wonder: will you incorporate AI into your services? And if so, how?

Secondly, marketing decisions are made based on available data and insights. As an agency, you’ll leverage that big data to understand the audience of your customers better. You and your customers can make better-informed data-driven decisions based on their behavior and preferences.

Lastly, a trend we notice is that agencies are expected to become more strategic partners to their customers. That's a big difference. Agencies are shifting from operational expertise to strategic partnership.

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Challenge #1: Integrating AI into your day-to-day processes

Facing significant content marketing challenges requires an open mindset. It's recommended to welcome AI and automation with open arms rather than resisting them. Integrating AI into everyday processes can seem daunting. Some of our agency clients have successfully incorporated AI into either their workflows or those of their customers.

Historically, businesses that hesitated to automate aspects of their operations often saw a decline in their customer base. This reluctance to adopt automation put them at a disadvantage compared to their competitors who embraced the trend.

Other agencies ponder over leveraging AI to achieve more with fewer resources, driven by increasing pressures in the labor market. Questions arise about sourcing the right talent, scaling operations without sufficient staff, and which tools can facilitate business growth, client retention, and avoid the need for extensive hiring.

Change can indeed be intimidating for both individuals and organizations. However, we believe that change also presents significant opportunities when leveraged properly. At StoryChief, we possess the necessary resources to support this transition and help you reap its benefits without complicating your processes with additional tools.

Challenge #2: Creating a data-driven content marketing process

Making data-driven decisions requires crystal-clear analytics. We've just recently launched our Google Search Console integration, which is a big game changer when it comes to content analytics.

This integration makes it possible for our users to receive constant feedback on the performance of their content and what it needs to improve that content, rank better, and make more impactful content.

If you combine the two elements of content generation and constant content enhancement based on strategic keywords, you can make a bigger impact. As an agency, you can report on that to your customers to showcase impact and ROI.

Challenge #3: Shifting from operational expertise to strategic partnership

In the past, agencies were primarily known for their operational expertise. They were responsible for executing marketing tasks and delivering results. However, the landscape is evolving, and agencies are now expected to become strategic partners to their clients.

This shift requires a different mindset and approach. It means going beyond simply executing tasks and instead becoming a trusted advisor who can provide strategic guidance and insights. As an agency, you need to understand your client's business goals, target audience, industry trends, and competitive landscape.

At StoryChief, we recognize the significance of evolving from operational proficiency to a strategic alliance. Our platform equips you with the necessary tools and resources for efficient collaboration with clients, evaluating the effectiveness of your campaigns, and developing specialized content marketing strategies for clients within just 5 minutes.

Solving Your Content Marketing Challenges: 3 Real-Life Practices

We assist our clients in achieving and tracking their success in a variety of ways. Here are some examples:

1. Streamlining Collaboration with Content Creators

One of our clients (Bridgeneers) needed to assess the ease of simultaneously supporting 15 to 20 customers through a unified platform.

They opted to serve all their customers within a single environment, assigning distinct workspaces to each. This setup includes copywriters, content creators, and guest writers, who can access these dedicated spaces.

As a result, checking on a customer's progress is as simple as logging into the platform. This streamlined and centralized method of collaboration has proven particularly effective for this client.

2. Simplifying Tools: Merging Five into One

Content marketing agencies often struggle with juggling multiple tools. By switching to StoryChief, one such agency (Soul Kitchen) managed to merge five different software solutions into one, enhancing their daily operational efficiency by 60%. This efficiency has enabled them to consider expanding their clientele by up to 20 additional clients without needing more staff.

This strategic consolidation has notably boosted their revenue, leveraging the existing team without further investments or additional resources.

Our platform eliminates the necessity for Word or Google Docs for many clients, offering an integrated solution for creating and repurposing blog posts and crafting social media updates from those blogs.

We also offer integration with Google Search Console, providing valuable feedback on content performance. For instance, if a blog post drops 12 spots in search rankings, we provide guidance on improvement strategies.

By adopting our comprehensive tool, clients can continuously refine their content and reap ongoing benefits.

3. Comprehensive Content Planning

Utilizing StoryChief, another client (iProv) was able to plan their content calendar for an entire year.

Despite the ambitious nature of planning so far ahead due to potential changes, this strategy offered them a clear perspective on their content strategies and clarified project responsibilities among team members.

“We plan a year at a time, working closely with our clients to define a clear focus. Once the content calendar is set and approved, everything flows seamlessly from StoryChief.” - Patrick Laughlin, CEO at iProv

Tips For Effective Content Marketing Platform Implementation

It's critical to designate someone within your organization responsible for overseeing the successful deployment and use of content marketing tools like StoryChief. This role is pivotal because while we offer thorough support during adoption, optimal results depend on having someone internally manage the process.

Enhancing workflow efficiency is a common goal among agencies; however, involving your clients in this journey is just as crucial. Without their participation, you may face challenges. A practical approach involves setting up a test pilot with a group of clients and actively engaging them in this change process.

Adopting the onboarding process step-by-step is advisable. Trying to onboard hundreds of customers at once can be daunting; starting with a smaller group of about 20 to 30 customers initially makes the process more manageable. After successfully integrating the first group, you can then move on to larger groups until full implementation is achieved. Taking incremental steps is essential!

Ready to tackle your content marketing challenges?

StoryChief eliminates the need for various tools by bringing SEO, writing, reviewing, publishing, and promotion together in one beautiful platform. Start your free plan now!