written by
Dayana Mayfield

5 Content Marketing Solutions That Save Agencies Time

Knowledge 8 min read, September 17, 2020

If you're searching for content marketing solutions, chances are that you already know the apps that are household names.

Our goal today is to show you some solutions that you might not have heard of yet. Not because we're obsessed with novelty, but because all of these tools can save you massive amounts of time, and if you're not using them, then you might be stunting your agency's productivity.

Here are the 5 content marketing solutions that can save agencies time on content creation, publication, reporting, and automation.

See anything new?

  1. Outgrow
  2. StoryChief
  3. Clearscope
  4. Raven Tools
  5. Uberflip

Content Marketing Solution #1: Outgrow

Content Marketing Solution #1 : Outgrow
Outgrow

What it does

Outgrow is one of the interactive content marketing solutions that helps you build...

  • Calculators
  • Quizzes
  • Assessments
  • Recommendations
  • Polls
  • Chatbots
  • Giveaways
  • Forms
  • Surveys

81% of marketers agree that interactive content grabs attention more effectively than static content, and 79% agree that this type of content results in repeat visitors and more exposure.

In addition to the no-code development of fairly complex lead-generating content, Outgrow also contains features for landing page creation, funnel setup, conditional messaging, and funnel reporting.

Examples of Calculators You Can Make With Outgrow
Examples of Calculators You Can Make With Outgrow

How it saves staff time

Outgrow can turn your content marketers into developers. Think of all of the ideas your content creators have struggled to execute: cost calculators that clients' potential customers can use, quizzes that expertly recommend the perfect products, and social media giveaways.

With Outgrow, it's a lot easier to go from idea to execution without having tons of development resources on staff.

If you're already creating interactive content for clients, you can now do so much faster. And if you're not yet developing calculators and quizzes for clients, you can now add this service offering and gain a nice amount of revenue relative to the cost, especially when you consider that development resources aren't needed.

Pricing

As for pricing, two freelancers plans are $14 and $25 per month, but most agencies will need the Essentials plan, which is $95 per month and covers most necessary features and the Business plan which is $600 per month and includes additional branding features and user logins.

Content Marketing Solution #2: StoryChief

Content Marketing Solution #2 : StoryChief
StoryChief

What it does

Content operations software StoryChief is an all-in-one content marketing workspace that makes it easy for you to achieve a lot in one simple tool:

  • Assign content to writers
  • Collaborate with writers
  • SEO optimize content
  • Handle comments, feedback, approvals
  • Publish content to multiple destinations and promotion channels
  • Report on content reach and reads

Here's what it looks like when you check the SEO and readability score of a post you're working on. For each post, you have four steps: write, summary, audience, and publish.

SEO and Readability Score in StoryChief

How it saves staff time

StoryChief is one of the content marketing solutions that can save time for your staff in a lot of different ways. Here are some key examples:

  • Save content editor's time with assigning content
  • Save content editor's time on reviewing content
  • Save webmaster or account manager's time publishing content (no need to paste something from Google Docs)
  • Save time on content promotion via social media, email outreach, employee advocacy, multi-channel distribution, etc.
  • You can even save clients' time because the approval process is fast and streamlined
Choose Your Different Audiences in StoryChief

Pricing

While there is an Essential plan that could work for freelancers and small businesses, most businesses will need the Professional plan, which is $24 per month. There's special discount pricing for agencies.

Content Marketing Solution #3: Clearscope

Content Marketing Solution #3: Clearscope
Clearscope

What it does

Clearscope is one of the content marketing solutions that picks up where nearly every other SEO tool leaves off. While most SEO tools provide you with keyphrase research features like search volume and competitiveness, Clearscope helps you write better content once you've already decided to write an article for that keyphrase.

You can run a report for any key phrase and it will show you:

  • The content grade, length, and reading level for what is currently ranking
  • The top results
  • Relevant terms to include in your article
  • What length your article should be
Clearscope looks like this when searching for a key phrase
Clearscope picks up where nearly every other SEO tool leaves off.

Think of it as your one-stop-shop for competitor research a long dash — but for SEO content.

How it saves staff time

The best content marketing agencies and in-house content marketers research competitors' content before writing a blog post that targets a certain keyphrase. They review length, H2 and H3 headline structure, titles, and keyphrase variations.

To do this, most content marketers just Google the phrase they're targeting, read through the content that ranks on page 1, and then run the top 5 posts through a character counter tool to get word length.

Let's face it: it's time-consuming. Clearscope automates a lot of that SEO competitor research so that your team can go from keyphrase strategy to writing much quicker.

Pricing

Their subscription starts at $350 per month, which includes 3 users and 50 optimization reports per month. For larger needs, there is also custom agency pricing.

Content Marketing Solution #4: Raven Tools

Content Marketing Solution #4: Raven Tools
Raven Tools

What it does

Raven Tools is an SEO and digital marketing tool that's gaining popularity among agencies who want to create meaningful vision reports for their clients. While the platform is primarily helpful for SEO content agencies, it can be used to report on a variety of marketing.

Some of the best reporting features are:

  • Backlink tracking and reporting
  • Keyphrase ranking tracking and reporting
  • White-labeled reports
  • Automated website analytics reports
  • Google Analytics & Google Search Console reports
  • Social media reports
  • Conversion tracking reports
  • Custom KPI tracking
  • Report template creation
Report in Raven Tools
Make Meaningful Vision Reports for Their Clients

For content marketing agencies that put a focus on results and not just on creativity or general brand awareness, Raven Tools can help you differentiate your agency every time you send a monthly report.

If you're providing backlinking, marketing automation, SEO, email marketing, or social media marketing services in addition to content strategy and content creation, then this platform can help your report on your efforts in one place.

How it saves staff time

Ask any agency owner or employee: generating reports at the end of the month is time-consuming. You need to login to lots of different systems and profiles to pull the data, then you need to edit it or organize it in a meaningful way.

Realistically, it can take anywhere from 20 minutes to 2 hours to create a report for a single client.

Raven Tools is one of the content marketing solutions that helps you save time in a few key ways:

  • Automate data collection
  • Templatize reports so you can recreate them
  • Drag and drop WYSIWYG reports for easy, effective visuals
  • Bring data in one central location

Beyond end-of-the-month reporting, you'll likely find yourself using this platform when you're looking to make changes or updates to your strategy, or deciding whether to upsell certain clients and how to upsell them.

Pricing

There are a few different plan options both higher and lower than these, but most agencies will do well with the Grow plan, which offers 80 domains or campaigns and 8 users for $139 per month, and the Thrive plan, which gives 160 domains or campaigns and 20 users for $249 per month.

Content Marketing Solution #5: Uberflip

Content Marketing Solution #5: Uberflip
Uberflip

What it does

Businesses come to content marketing agencies because they want results and they don't want to have to manage many aspects of content themselves.

They don't want to fully manage content strategy, creation, automation, execution, or reporting. That's why they've come to you.

As an agency, you likely don't just offer content creation services. You probably also help your clients get the maximum use of their content by working it into the entire buying experience, repurposing it at multiple touchpoints, and automating where possible.

Uberflip is an experience management platform built for B2B content. Here are some of the things you can do with Uberflip:

  • Personalize individual customer journeys
  • Collect and categorize all of your content from different places (YouTube, Wistia, etc.)
  • Create a content hub to centralize your content
  • Analyze what your audience is most interested in
  • Manage nurturing for account-based marketing
  • Manage sales enablement
  • Turn pieces of content into fully automated inbound content experiences
Turn Every Piece of Content Into an Experience
Turn Every Piece of Content Into an Experience

By the way, Uberflip is doing some amazing things with video marketing right now, so if you're looking for inspiration from videos that stand out in a crowd of boring software marketing messaging, then check them out for that reason alone.

They explain the product in different ways: like a five-year-old, reality TV host, dungeon master, and a grandma. Brilliant!

How it saves staff time

Uberflip is one of the content marketing solutions that are notoriously easy to use, meaning that what might have been a very complicated project to undertake with a different piece of software can now happen much faster.

Creating and personalizing buying journeys with content is complicated enough on its own. You need to sort, categorize, and understand existing pieces of content, fill in the gaps where needed, and strategize the pathways that you want users to take.

Having a tool that makes this as simple as possible is essential. If you're already offering content experience automation as a service, this can help you set things up faster. If not, you'll be able to add this service with less hassle.

Pricing

Uberflip doesn't advertise their prices, however, they do offer special agency pricing, so consider filling out their form to get a custom quote based on the number of clients you'll be managing.

There are so many content marketing solutions on the market, and you might already be satisfied with some of the tools you're using now.

But there's always room to improve.

Whether you want to streamline your content operations, save time on content competitor research, or offer high-value services in less time, these content marketing solutions can help!

Content Marketing Solutions Content Marketing Save time
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