Our goal today is to show you some content marketing solutions that you might not have heard of yet. Not because we're obsessed with novelty, but because all of this content marketing technology can save you massive amounts of time, and if you're not using them, then you might be stunting your agency's productivity and growth.
These five content marketing strategies can streamline the process of creating, publishing, reporting on, and automating content. This efficiency enables agencies to handle more client work within the same period.
#1 Content Marketing Solution: StoryChief
What it does
Content operations software StoryChief is an all-in-one content marketing workspace that makes it easy for you to achieve a lot in one simple tool:
- Create blog posts, social media content, webinars, landing pages, and more.
- Assign content to internal and external writers, with creative briefs
- Collaborate with writers
- SEO optimize content with the help of copywriting tips and a keyword generator
- Writing assistant: AI Power mode with over 35+ prompts
- Handle comments, feedback, and approvals in a central place
- Publish content to multiple destinations and promotion channels
- Report on content reach, reads, organic traffic, keyword positions, and more
Here's what it looks like when you check the SEO and readability score of a post you're working on.
How it saves staff time
StoryChief is one of the content marketing solutions that can save time for your content marketing team in a lot of different ways. Here are some key aspects of your content creation process:
- Strategy: Create custom content strategies for clients in under 5 minutes, considering their target market, industry trends, business goals, brand value, and additional factors.
- Creation: Create specific types of high-quality content from scratch or by using 35+ AI content creation tools. This includes social media posts, blog articles, case studies, email newsletters, customer testimonials, web pages, and more.
- Assigning: Save the content editor's time by assigning content
- Reviewing: Save content editor's time on reviewing content
- Publishing: Save the webmaster or account manager's time publishing content (no need to paste something from Google Docs)
- Promotion: Save time on content promotion via social media, email outreach, employee advocacy, multi-channel distribution, etc.
- Approval: You can even save clients' time because the approval process is fast and streamlined
- Reporting: Analytics are centralized in one platform instead of scattered across platforms, to make it easier to prove the ROI of your content marketing efforts
Some tangible results from users
Are you wondering what benefits your clients can gain from effective content marketing and collaborating with you in a centralized platform? It may seem difficult to imagine, so here's a detailed list of outcomes:
- >300% engagement on social media
- 3x increase in lead generation
- 15,000+ employees amplifying the company message
- 367% increase in organic traffic
- 1 year of content planned ahead
- 15 min client approval time
- 2x faster ROI visualization
- 20+ editors unified in one collaborative platform
- 20 hours saved on campaigns weekly
Pricing
As for pricing, plans start at $30 per month for single users, but most agencies will need the Agency plan, which starts at $50 per month. You can completely tailor your plan so you only pay for what you need.
#2 Content Marketing Solution: Outgrow
What it does
Outgrow is one of the interactive content marketing solutions that helps you build...
- Calculators
- Quizzes
- Assessments
- Recommendations
- Polls
- Chatbots
- Giveaways
- Forms
- Surveys
81% of marketers agree that interactive content grabs attention more effectively than static content, and 79% agree that this type of content results in repeat visitors and more exposure.
In addition to the no-code development of fairly complex lead-generating content, Outgrow also contains features for landing page creation, funnel setup, conditional messaging, and funnel reporting.
How it saves staff time
Outgrow can turn your content marketers into developers. Think of all of the ideas your content creators have struggled to execute: cost calculators that clients' potential customers and prospects can use, quizzes that expertly recommend the perfect products, and social media giveaways.
With Outgrow, it's a lot easier to go from idea to execution without having tons of development resources on staff.
If you're already creating interactive content for clients, you can now do so much faster. And if you're not yet developing calculators and quizzes for clients, you can now add this service offering and gain a nice amount of revenue relative to the cost, especially when you consider that development resources aren't needed.
Pricing
As for pricing, two freelancers plans are $14 and $25 per month, but most agencies will need the Essentials plan, which is $95 per month and covers most necessary features and the Business plan which is $600 per month and includes additional branding features and user logins.
StoryChief eliminates the need for various tools by bringing SEO, writing, collaborating, publishing, and promotion together in one beautiful platform. Start your free plan now!
#3 Content Marketing Solution: Clearscope
What it does
Clearscope is one of the content marketing solutions that picks up where nearly every other SEO tool leaves off. While most SEO tools provide you with keyphrase research features like search volume and competitiveness, Clearscope helps you write better content once you've already decided to write an article for that keyphrase.
You can run a report for any key phrase and it will show you:
- The content grade, length, and reading level for what is currently ranking
- The top results
- Relevant terms to include in your article
- What length your article should be
Think of it as your one-stop-shop for competitor research a long dash — but for SEO content.
How it saves staff time
The best content marketing agencies and in-house content marketers research competitors' content before writing a blog post that targets a certain keyphrase. They review length, H2 and H3 headline structure, titles, and keyphrase variations.
To do this, most content marketers just Google the phrase they're targeting, read through the content that ranks on page 1, and then run the top 5 posts through a character counter tool to get word length.
Let's face it: it's time-consuming. Clearscope automates a lot of that SEO competitor research so that your in-house team can go from keyphrase strategy to writing much quicker.
Pricing
Their subscription starts at $350 per month, which includes 3 users and 50 optimization reports per month. For larger needs, there is also custom agency pricing.
#4 Content Marketing Solution: Raven Tools
What it does
Raven Tools is an SEO and digital marketing tool that's gaining popularity among agencies who want to create meaningful vision reports for their clients. While the platform is primarily helpful for SEO content agencies, it can be used to report on a variety of marketing.
Some of the best reporting features are:
- Backlink tracking and reporting
- Keyphrase ranking tracking and reporting
- White-labeled reports
- Automated website analytics reports
- Google Analytics & Google Search Console reports
- Social media reports
- Conversion tracking reports
- Custom KPI tracking
- Report template creation
For content marketing agencies that put a focus on results and not just on creativity or general brand awareness, Raven Tools can help you differentiate your agency every time you send a monthly report.
If you're providing backlinking, marketing automation, SEO, email marketing, or social media marketing services in addition to content strategy and content creation, then this platform can help your report on your efforts in one place.
How it saves staff time
Ask any agency owner or employee: generating reports at the end of the month is time-consuming. You need to login to lots of different systems and profiles to pull the data, then you need to edit it or organize it in a meaningful way.
Realistically, it can take anywhere from 20 minutes to 2 hours to create a report for a single client.
Raven Tools is one of the content marketing solutions that helps you save time in a few key ways:
- Automate data collection
- Templatize reports so you can recreate them
- Drag and drop WYSIWYG reports for easy, effective visuals
- Bring data in one central location
Beyond end-of-the-month reporting, you'll likely find yourself using this platform when you're looking to make changes or updates to your strategy, or deciding whether to upsell certain clients and how to upsell them.
Pricing
There are a few different plan options both higher and lower than these, but most agencies will do well with the Grow plan, which offers 80 domains or campaigns and 8 users for $139 per month, and the Thrive plan, which gives 160 domains or campaigns and 20 users for $249 per month.
#5 Content Marketing Solution: Uberflip
What it does
Businesses come to content marketing agencies because they want results and they don't want to have to manage many aspects of content themselves.
They don't want to fully manage content strategy, creation, automation, execution, or reporting. That's why they've come to you.
As an agency, you likely don't just offer content creation services. You probably also help your clients get the maximum use of their content by working it into the entire buying experience, repurposing it at multiple touchpoints, and automating where possible.
Uberflip is an experience management platform built for B2B content. Here are some of the things you can do with Uberflip:
- Personalize individual customer journeys
- Collect and categorize all of your content from different places (YouTube, Wistia, etc.)
- Create a content hub to centralize your content
- Analyze what your audience is most interested in
- Manage nurturing for account-based marketing
- Manage sales enablement
- Turn pieces of content into fully automated inbound content experiences
By the way, Uberflip is doing some amazing things with video marketing right now, so if you're looking for inspiration from videos that stand out in a crowd of boring software marketing messaging, then check them out for that reason alone.
They explain the product in different ways: like a five-year-old, reality TV host, dungeon master, and a grandma. Brilliant!
How it saves staff time
Uberflip is one of the content marketing solutions that are notoriously easy to use, meaning that what might have been a very complicated project to undertake with a different piece of software can now happen much faster.
Creating and personalizing buying journeys with content is complicated enough on its own. You need to sort, categorize, and understand existing pieces of content, fill in the gaps where needed, and strategize the pathways that you want users to take.
Having a tool that makes this as simple as possible is essential. If you're already offering content experience automation as a service, this can help you set things up faster. If not, you'll be able to add this service with less hassle.
Pricing
Uberflip doesn't advertise their prices, however, they do offer special agency pricing, so consider filling out their form to get a custom quote based on the number of clients you'll be managing.
#6 Contently
Contently is a content marketing platform that focuses on helping brands create high-quality, engaging content at scale. The platform offers a range of features designed to streamline content creation, management, and distribution.
What it does
- Talent network: One of Contently's unique features is its talent network, which connects brands with a pool of skilled freelance writers, editors, and designers. This allows you to easily find and collaborate with top-notch content creators who can help you produce exceptional content.
- Content workflow management: Contently provides a robust content workflow management system that enables you to assign tasks, set deadlines, and track progress. With features like real-time collaboration, version control, and approval workflows, you can ensure that your content is created efficiently and meets your quality standards.
- Content analytics: Contently's analytics dashboard provides detailed insights into your content's performance, including engagement metrics, social shares, and conversions. By analyzing this data, you can identify your top-performing content and optimize your strategy accordingly.
How it saves staff time
Contently saves agency staff time in several ways:
- Streamlined content creation: By connecting brands with a talent network of skilled freelance writers, editors, and designers, Contently helps agencies quickly find the right content creators for their projects. This eliminates the need for extensive vetting and recruitment processes, saving time and effort.
- Efficient workflow management: Contently's content workflow management system simplifies the process of assigning tasks, setting deadlines, and tracking progress. With real-time collaboration features and approval workflows, agencies can ensure that content creation stays on track without unnecessary delays or miscommunication.
- Automated reporting: Contently's analytics dashboard provides detailed insights into content performance, including engagement metrics, social shares, and conversions. These automated reports save staff time by eliminating the need to manually gather data from multiple sources and compile it into comprehensive reports.
- Centralized platform: By providing a single platform for content creation, management, and distribution, Contently reduces the need to switch between different tools or platforms. This centralized approach saves staff time by keeping all necessary resources in one place.
Pricing
Unfortunately, Contently does not publicly disclose their pricing information. To get detailed pricing information, you would need to contact Contently directly and discuss your specific needs and requirements with their team. They will be able to provide you with a custom quote based on your agency's needs.
Conclusion: The best content marketing solution for you
The market is flooded with content marketing tools, and you may feel quite happy with the ones you're currently utilizing.
However, there's always potential for enhancement.
If your goals include making your content operations more efficient, reducing the time spent researching competitors' content, or providing top-tier services more quickly, these content marketing solutions are designed to assist!
Achieve seamless content management with StoryChief, the centralized platform that unifies team members and content types. Try it free.
