Top 5 Best Content Strategy Software in 2024

Content Marketing 7 min read

Businesses of all sizes constantly strive to create compelling content that resonates with their audience and drives results. However, managing the content creation process can be a daunting task, especially as teams grow and channels multiply.

This is where content strategy software comes into play, offering a centralized solution to streamline and optimize your marketing efforts.

Whether planning, creating, or distributing content, this software offers the tools and capabilities to enhance your content strategy and drive success.

Let’s take a look at the top 5 tools for content strategy.

  1. StoryChief
  2. CoSchedule
  3. ContentCal / Adobe Express
  4. DivvyHQ
  5. GatherContent

What is Content Strategy Software?

Content strategy software is a powerful tool that helps businesses plan, create, distribute, and analyze their content more efficiently. It provides a centralized platform where marketing teams can collaborate, organize, and execute their content strategy seamlessly.

From brainstorming ideas to publishing across multiple channels, content strategy software simplifies the entire content lifecycle.

Content creation can be a daunting task, especially when it comes to planning, creating, and measuring the success of your content. However, with the right content strategy software, you can streamline every aspect of your content creation process.

From editorial calendars for planning and scheduling content to workflow management for tracking progress, content creation tools, SEO optimization, and integration with various publishing platforms and social media channels, content strategy software has it all. Some common functionalities include:

  • Editorial calendars for planning and scheduling content.
  • Workflow management to assign tasks and track progress.
  • Content creation tools, including templates and collaboration features.
  • SEO optimization to improve visibility and reach.
  • Integration with various publishing platforms and social media channels.
  • Analytics and reporting to measure performance and ROI.

By enabling marketing teams to centralize all these tools and functionalities in one platform, content strategy software empowers them to work more efficiently and effectively.

Why use Content Strategy Software?

Are you still relying on your current tool stack to build and execute your content strategy?

Content strategy software enhances collaboration among marketing teams, streamlines the content creation process, automates workflows, and optimizes content for SEO. By enabling multi-channel publishing, it also expands your business's reach and attracts more traffic and engagement.

The benefits of implementing content strategy software are manifold:

Improved collaboration and communication

With a centralized platform, marketing teams can collaborate more effectively, share ideas, and communicate seamlessly, regardless of geographical location or time zone.

Enhanced efficiency

Content strategy software streamlines the content creation process, reducing manual tasks and automating workflows. This allows teams to focus their time and energy on creating high-quality content that drives results.

Increased visibility and reach

By optimizing content for SEO and enabling multi-channel publishing, content strategy software helps businesses increase their visibility and reach, attracting more traffic and engagement across various platforms.

Top 5 Content Strategy Software

Here are the top 5 content strategy software that can help you streamline your marketing efforts.

1. StoryChief

StoryChief is an all-in-one content marketing platform for content collaboration, planning, and distribution. It's a powerful tool for marketers that allows you to manage every aspect of content marketing from beginning to end.

With StoryChief, you can easily collaborate, brief, assign, write, optimize for SEO and readability, review, approve, and publish content. You can promote your content across various channels, including social media, ambassadors, influencers, and press lists.

Top features:

  • AI Content Strategy Wizard: When you sign up for a free StoryChief trial, our AI-powered content strategy wizard gets to work. It analyzes your website and creates a custom strategy with innovative ideas, precise SEO keywords, and a carefully designed content calendar - all in a matter of minutes.
  • Collaborative editing: Allows multiple team members to work on content simultaneously, streamlining the editing process.
  • Social media management: Schedule and publish content across various social media platforms directly from the platform.
  • SEO optimization: Provides recommendations and tools to optimize content for search engines, improving visibility.
  • Analytics dashboard: Tracks content performance, including views, engagement, and conversion metrics.


  • No social media listening tools.

2. CoSchedule

Known for its user-friendly interface and powerful project management capabilities, CoSchedule helps teams organize, plan, and execute their content strategy with ease.

CoSchedule offers the majority of content organization tools capabilities, from setting up a marketing calendar to project management.

  • Editorial calendar: Plan and organize content with drag-and-drop functionality, ensuring timely publication.
  • Project management: Assign tasks, set deadlines, and track progress with built-in project management tools.
  • Social media automation: Schedule social media posts and monitor engagement directly from the platform.
  • Analytics and reporting: Measure content performance and track ROI with comprehensive analytics.


  • Limited SEO Features: Lacks advanced SEO optimization tools compared to some other platforms.
  • No AI writing and SEO suggestions.
  • Limited content distribution capabilities.
StoryChief vs CoSchedule

Want to explore the top 10 CoSchedule alternatives that better fit your needs?

3. ContentCal / Adobe Express

ContentCal is an excellent tool for content strategies focused on social media. It offers powerful planning and scheduling capabilities, and analytics to measure performance across various channels.

The software allows your team and clients to collaborate on content creation, editing, and approval. Furthermore, you can interact with your audience by responding to comments and messages directly through the software.

Top Features:

  • Content approval workflow: Streamline the approval process with customizable workflows and notifications.
  • Analytics and reporting: Track social media performance and engagement with detailed analytics and reporting tools.
  • Content library: Store and organize content assets for easy access and reuse.


  • Limited content types: Primarily focused on social media content, may lack advanced features for other content types like blog posts or articles.
  • Integration options: Integrations with other tools and platforms may be limited compared to some competitors.

4. DivvyHQ

DivvyHQ platform excels in workflow automation and content governance, making it a preferred choice for enterprise-level organizations with complex content needs.

Top Features:

  • Customizable workflows: Create custom workflows to fit your team's unique content creation and approval processes.
  • Editorial calendar: Plan and schedule content with a visual calendar view, keeping all team members informed of upcoming tasks and deadlines.
  • Analytics and performance tracking: Monitor content performance and track ROI with comprehensive analytics and reporting tools.


  • No employee advocacy features.
  • No AI and SEO copywriting guidance.
StoryChief vs DivvyHQ

5. GatherContent

GatherContent is an all-in-one content marketing platform for managing all your content operations from creation to exporting to CMS. The platform allows businesses to keep content operations consistent across all channels thanks to its convenient content management features.

Top Features:

  • Content organization and workflow management: GatherContent provides a centralized hub where you can easily organize and manage all your content assets, ensuring consistency and efficiency.
  • Collaboration and approval: Streamline the content creation process with collaborative editing, task assignment, and approval workflows.
  • CMS integration: Seamlessly export your finalized content to your CMS platform for easy publishing.


StoryChief vs GatherContent

Choosing the Best Content Strategy Platform For Your Needs

In today's digital age, content is the cornerstone of successful marketing strategies. However, managing the content creation process can be overwhelming without the right tools and processes in place. Content strategy software provides a centralized solution to streamline and optimize your marketing efforts, enabling improved collaboration, enhanced efficiency, and increased visibility.

As you’re looking for content strategy software that ticks all your boxes, consider the importance of the following features for you:

  • AI integration: Elevate your content creation with AI assistance.
  • Content analytics: Gain in-depth insights into your content's performance.
  • SEO optimization: Ensure your content ranks high in search engine results.
  • Collaboration tools: Enhance teamwork with real-time collaboration and approval workflows.

StoryChief eliminates the need for various tools by bringing SEO, writing, reviewing, publishing, and promotion together in one beautiful platform. Start your free plan now!

Want to know more about essential content marketing tools? Check out these articles in our series:

Content marketing strategy