written by
Ilias Ism

Tools Every Content Marketer Needs

Content Marketing 5 min read

It’s that time of the year again. And no, I’m not talking about the holidays. I’m referring to what comes after one of the biggest holidays of this season. You know what I mean by now, right? Of course, you do. The favorite day of every content marketer has arrived: Black Friday. And just like every year, our favorite tools have prepared the best Black Friday deals so you can get the best out of your content marketing.

However, there are a lot of tools out there that are offering deals to you. Which ones should you choose? And how will you get the best bang for your buck?

Tools Every Content Marketer Needs (And Their Black Friday Deals)

Table of contents

Writing tools


Grammarly writing assistant

Do you want to improve your writing to produce higher quality content? Then you might find your match in Grammarly. It catches more errors than most grammar checkers built into leading word processing software. It also may discover many errors that easily slip past the human eye, such as "though" versus "through."

There are also advanced suggestions for style that might really help improve your writing. This way, you can find the perfect words to express yourself.

In brief, the software gives you accessibility to perfect the written word. It's perfect for all your writing needs. Simple, easy, user-friendly, and incredibly helpful.

Graphic creation tools

Adobe Creative Cloud

Adobe Creative Cloud's black friday deals

Creative Cloud is the industry standard for design, and some might even say you can't do business without it. The tool is perfect for everyone, whether you're a design newbie or a graphic veteran. They have different software for different purposes, and some of their software is available on mobile, which makes it easier to work on the move.

Adobe Creative Cloud is undoubtedly leading the industry with its technology. The ease and interchangeability of projects between each application in the suite is a huge time saver and has prevented many extra work and headaches. Content marketers nowadays probably can’t even imagine a life without Adobe Creative Cloud anymore.

Blogging and CMS tools


webflow website builder

Let yourself be impressed by the functionality and options that Webflow offers you. In Webflow, you can build a new website in just a few days. The tool has many functionalities and customization options that allow you to create stunning websites and landing pages.

The tool is a breeze to work with, and the design options are outstanding. With Webflow, we predict your creativity will be off the charts. Yes, seriously. If you ever feel limited in your designs, well, no more. They are truly worth every penny they charge, and for all they offer in their paid plans - it's a no-brainer.

Email marketing tools


ActiveCampaign's black friday deals marketing automation tool

If you need a sleek piece of powerful software that integrates with all the main platforms, ActiveCampaign might be the one for you. The tool will nurture your audience through automation and streamlines with other platforms on which you easily host your content.

Considering that so many other software tools can integrate with ActiveCampaign (which is super handy) and that through the automation, you'll be able to your marketing and boost results. All of that for a very reasonable price (especially now!), ActiveCampaign should be a no-brainer for you and your business.


SendX email marketing software

SendX is an intuitive, affordable & feature-rich email marketing software for marketers & business owners. As a content marketer, you will benefit from this tool with one of the industry's simplest UIs. It has all the features that you'd want to see in an email marketing software. You can automate emails using tags, send customized emails, build your email list with popups, and more.

Email marketing software space is super crowded, but SendX truly stands out with its pricing and continued focus on improving delivery. Be it bulk email or just pure-play email automation, SendX works really well, and their pricing seriously hits the sweet spot.


get response email marketing tool black friday deals

If you're a content marketer and want to get started on your email campaigns quickly, GetResponse is the best software out there. They have an easy setup, and their automation is easy to build. They're, of course, seamlessly integrated with all the other known lead capture tools as well.

One of the best features of GetResponse is the Workflow Editor, which allows you to set up specific processes. You can even set up emails in advance and time them to be delivered days after the initial contact to remind them of your brand and keep your business on their mind. The visual elements of the Workflow Editor make it very intuitive. Complex marketing and content delivery campaigns become effortless. GetResponse is of the most powerful email tools you can ever lay your hands on.

CRM tools


Salesflare CRM tools

No more lost leads. No more forgetting what happened or when it happened. Does this sound like a dream to you?

Well, Salesflare might actually make them come true. It’s the perfect CRM for any small B2B business that wants to make more sales with less work. It has just the right balance between features and the depth of their customization. It's instant, imports email signatures, track your emails on opens and clicks, and brings your CRM right in your inbox.

Oh, and did we mention that it keeps on improving? Yes, it does. And when they do roll a new feature out, they document it very well, so you don’t have to struggle to figure it out.



Pipedrive has many desirable features for keeping your customer database as well as your sales deals organized. It is a one-stop-shop, truly. The tool is very intuitive to work with; it doesn't take more than a day to get used to it.

With Pipedrive, you’ll no longer need hundreds of spreadsheets that can make your eyes hurt after a while. All you need is just this one tool, and in only a few clicks, your CRM is up-to-date so you can keep in touch with your prospects and clients.

Other tools that might be helpful for your content marketing


Pixpa's black friday deals -  portfolio websites for photographers and creators

Pixpa is the ultimate all-in-one website platform for creatives to showcase, share, and sell their work online. The tool enables you to create a beautiful portfolio website in minutes, complete with built-in client galleries, online stores, and blogs. It gives you all the tools that you need to manage and grow your business - all without any coding knowledge.

The drag-and-drop capabilities enable you to create a unique and beautiful portfolio website. This way, you can fully customize your website theme. The website is immediately mobile-ready and is an excellent option for photographers, architects, fashion, and design enthusiasts.

Want to know more about marketing tools? Check out these articles in our series: