If you want to improve your website’s performance, you need to run regular content audits. A content audit helps you find gaps, improve underperforming pages, and boost your site’s visibility in search engines. Using the right SEO content audit tool can make this process easier and faster.
Here are 11 essential content audit tools that will help you analyze your website and optimize your SEO and content strategy.
11 Content Audit Tools
- StoryChief
- Google Analytics
- Google Search Console
- BuzzSomo
- Screaming Frog
- SEMrush
- Grammarly
- Ahrefs
- Hemingway
- LinkGraph
- Analytify
Optimize your content effortlessly with StoryChief’s free Content Audit. Instantly boost SEO, readability, and engagement with our automated tool—start seeing results today!
1. StoryChief’s Content Audit Tool
StoryChief is an all-in-one platform for content management and publishing, which has a dedicated Content Audit Tool. Unlike most content audit tools, it lets you publish content to multiple channels, including blogs and social media. It also provides SEO scores and performance data across these channels.
StoryChief’s proactive Content Audit keeps you ahead by discovering high-impact opportunities in real-time. The always-on system uncovers quick wins that boost traffic and rankings, and conversion rates—all from within the same app, where you can edit and publish instantly.
Key Content Audit Features:
- ‘New Content Idea’
- ‘Page Losing Traffic’
- ‘Underperforming CTR’
- ‘Content Gap’
- ‘New Content Expansion’
- ‘New Content Pillar’
Use it to:
- Pro-actively discover traffic decline and competitors outpacing you.
- Track how well your content performs across different platforms
- Improve SEO and readability with in-built suggestions
- Audit multichannel content for reach and engagement
Watch how the Content Audit works in this 1-minute walkthrough.
Want to see how StoryChief can work for your company? Access free SEO audits tailored to your data.
2. Google Analytics
Google Analytics is one of the most widely used content audit tools and website analytics tools. It helps you track website traffic and user behavior. With this tool, you can see how visitors interact with your content. You can also measure key metrics like page views, bounce rates, and session duration.
Key Features:
- Tracks user behavior and content performance
- Shows audience demographics and traffic sources
- Identifies high-engagement and high-bounce-rate pages
Use it to:
- Analyze which content is most popular with your audience
- Spot pages that may need updates
- Track the performance of new posts
3. Google Search Console
Google Search Console helps you monitor how your content performs in Google search results. This tool tracks keyword rankings, search impressions, and click-through rates. It also highlights technical SEO issues, such as mobile usability problems, that could be hurting your content.
Key Features:
- Tracks keyword performance and search rankings
- Monitors how your content appears in search results
- Identifies SEO issues, such as crawl errors
Use it to:
- Improve pages that rank low in search results
- Optimize keywords to boost rankings
- Fix technical issues like broken links or errors
Did you know? StoryChief integrates with Google Search Console to pull in your website performance stats. Easily monitor your website's SEO performance, gain valuable insights, and receive actionable recommendations to increase traffic.
4. BuzzSumo
BuzzSumo is a great tool for tracking social media engagement. You can use it to find trending topics, analyze competitor content, and discover what your audience loves. This tool shows which articles get the most shares and help you create content that resonates.
Key Features:
- Tracks social media performance and shares
- Finds trending topics and influencers
- Analyzes competitor content
Use it to:
- Find content that drives the most social engagement
- Discover new content ideas based on trending topics
- See how your competitors' content performs
5. Screaming Frog
Screaming Frog is a powerful SEO content audit tool that crawls your website. It checks for technical SEO issues, like broken links, missing meta tags, and duplicate content. It’s ideal for finding back-end problems that can hurt your website’s SEO.
Key Features:
- Identifies broken links and SEO errors
- Audits metadata, like page titles, title tags and descriptions
- Scans for duplicate content
Use it to:
- Fix broken links and technical SEO errors
- Optimize metadata for SEO
- Detect thin or duplicate content for better performance
6. SEMrush
SEMrush is a robust SEO tool that also excels at content audits. You can track keyword rankings, run site audits, and do competitor research. It’s one of the top content audit tools for identifying content gaps and keyword opportunities.
Key Features:
- Tracks keywords and organic traffic
- Conducts content gap analysis
- Audits SEO performance
Use it to:
- Find new content ideas by analyzing competitors
- Monitor keyword performance to adjust content
- Audit your website’s SEO health to boost rankings
7. Grammarly
Grammarly helps improve the quality of your content by spotting grammar and spelling mistakes. While it’s not a typical SEO tool, clear and readable content is crucial for both user experience and SEO. That’s why it belongs on this list of content audit tools.
Key Features:
- Detects grammar, punctuation, and spelling errors
- Improves readability and engagement
- Provides tone and style suggestions
Use it to:
- Fix grammatical mistakes and improve writing quality
- Make your content clearer and more engaging
- Ensure consistency in tone and style
8. Ahrefs
Ahrefs is another all-in-one SEO tool that includes powerful content audit features. You can analyze backlinks, track keyword performance, and run site audits. It’s a great SEO content audit tool for improving both on-page SEO and backlink profiles.
Key Features:
- Analyzes backlinks and SEO issues
- Tracks keywords and search performance
- Runs in-depth content audits
Use it to:
- Improve your site’s backlink profile
- Optimize content for higher keyword rankings
- Fix technical SEO issues and improve your SEO health
9. Hemingway Editor
Hemingway Editor helps you write clearer and more concise content. It highlights long, complex sentences and shows readability scores. If your content is easy to read, users stay engaged, which also benefits SEO. That’s why this is a key tool for content audits.
Key Features:
- Shows readability scores
- Highlights complex sentences and errors
- Suggests improvements for clarity
Use it to:
- Simplify content for better readability
- Improve engagement with clear writing
- Ensure your content is easy to understand for a broad audience
10. LinkGraph
LinkGraph offers a suite of content audit tools designed for SEO optimization. It analyzes Google Search Console data points to show you how your content performs. You can also use its Content Assistant to optimize your pages for target keywords.
Key Features:
- Analyzes search performance using GSC data
- Provides keyword optimization suggestions
- Conducts site audits for SEO issues
Use it to:
- Optimize content with AI-powered keyword suggestions
- Track content performance and fix issues
- Improve your SEO with technical site audits
11. Analytify
Analytify is a user-friendly Google Analytics plugin designed to make website analytics accessible and easy to understand for WordPress users. It provides in-depth insights into your website’s traffic, performance, and user behavior directly from your WordPress dashboard. With its real-time reporting and simplified metrics, Analytify is ideal for businesses looking to leverage Google Analytics without the complexity.
Key Features:
- Integrates Google Analytics data seamlessly into WordPress, allowing for easy tracking of page URLs
- Provides real-time traffic stats and in-depth audience insights
- Offers a content audit spreadsheet feature to help users evaluate website performance
- Analyzes website speed and accessibility to enhance user experience
- Delivers useful information on website structure and overall SEO performance
Use it to:
- Monitor total website traffic and performance with ease
- Track e-commerce sales, transactions, and conversions
- Gain insights into user behavior and optimize your content based on real-time data
- Simplify Google Analytics reporting, providing clear, actionable data to navigate the SEO world effectively
Why You Need a Content Audit Tool
A content audit is an essential SEO analysis to ensure that your content is performing at its best, attracting as much traffic and generating as many leads as possible.
Despite this, research shows that 37% of marketers have never carried out a content audit. The main reason is that content audits are incredibly tedious work.
Here's what an SEO audit tool can do for you:
- Boost engagement: Discover which content captivates your audience to further inform your content marketing strategy.
- Spot ineffectiveness: With its detailed analysis, it identifies what's not working and adjusts accordingly.
- Leverage top content: Maximize the impact of your best-performing articles.
- Improve underperformers: Revamp content that’s not meeting expectations.
- Optimize keywords: Track and refine the relevant keywords driving traffic to further improve search visibility and website ranking.
- Generate ideas: Keep a steady flow of content ideas that align with your audience’s interests.
Conclusion: The Right Content Audit Tool for You
Using the right content audit tools can help you significantly improve your site’s SEO and content strategy. These tools make it easy to spot gaps, fix technical issues, and optimize your content for better performance. Regular audits will ensure that your content stays fresh, relevant, and effective at driving traffic.
Whether you’re optimizing keywords, improving readability, or fixing SEO problems, these tools will give you the insights you need to succeed.
Performing A Full Content Audit In Under 10 Minutes with StoryChief
StoryChief’s proactive Content Audit keeps you ahead by discovering high-impact opportunities in real-time. The always-on system uncovers quick wins that boost traffic, rankings, and conversions—all from within the same app, where you can edit and publish instantly.
The recommendations of StoryChief’s Content Audit focus on the following areas:
- Enhanced rankings & traffic: Increase traffic by improving the visibility of your current content.
- Content gap identification: Identify and address gaps in your strategy with impactful new content.
- Keyword optimization: Improve the performance of underperforming keywords for better search results.
📚 Read more about Content Audits:
