AI is becoming a more powerful tool for marketers to use and improve the effectiveness of their campaigns. AI marketing tools can automate tedious tasks such as content creation, data analysis, customer segmentation, and personalization.
AI can also optimize marketing strategies by analyzing customer behavior and predicting likely outcomes. This allows marketers to create more targeted campaigns tailored to their audience’s needs and interests.
There are multiple AI technologies that we have at our disposal:
- Chatbots: Chatbots are AI-powered virtual assistants that can communicate with customers through messaging platforms, websites, and mobile apps. They can handle customer inquiries, provide support, and make recommendations or upsell products.
- Predictive analytics: Predictive analytics uses machine learning algorithms to analyze data and predict future outcomes. This can forecast demand, identify potential risks, or optimize business processes.
- Personalization: AI can personalize marketing campaigns, product recommendations, and customer experiences. This can be done by analyzing customer data, such as past purchases or browsing history.
- Natural language processing (NLP): NLP is a subfield of AI that enables computers to understand, interpret, and generate human language. Businesses can use NLP for sentiment analysis, content creation, and customer service tasks.
Top 5 AI marketing tools that are available to any marketer
Synthesia is the #1 rated AI text-to-video creation platform. Thousands of companies use it to create videos in 65 languages, saving up to 80% of their time and budget.
Pricing: starts from 30$ per month
Through the StoryChief platform, marketing managers can easily manage their marketing content (blogs, articles, news, etc.) from planning, copywriting, reviews, SEO optimization, AI copywriting, translations, and multi-channel publication to analyzing market impact.
It easily connects to your social media channels and any content management system so that you can publish and monitor your content life cycle on various channels in one place.
Pricing: starts from 40 USD per month for individuals, 220 USD per month for teams, and 440 USD per month for agencies.
Get grammar suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
Pricing: starts for free and scales to premium features starting at 30 USD/month
Icons8 provides multiple tools for visual marketers. Ranging from icons to stock images to ai generated people.
Pricing: starts for free and has premium features per module starting from 20 USD / month.
Smartly.io empowers brands to centralize, automate, and optimize multi-platform advertising to save time, money, and drive performance.
Pricing: custom quote
Businesses can use many other AI marketing tools and applications to improve their operations and grow their business. It's essential to carefully consider your business needs and goals when selecting an AI tool and to ensure that you have the necessary resources and expertise to implement and use it effectively. When used correctly, AI can only work in your favor. 🚀