Technology plays a pivotal role in achieving content marketing success. Yet, only 31% of B2B marketers believe they have the right content management tools.
On average, marketers utilize over 12 marketing tools, each with its own set of features. However, this abundance of tools often leads to scattered data, unused resources, and inflated costs.
We couldn’t help but wonder: How effective is your current technology stack in helping you achieve your marketing objectives, and at what expense?
We did the math.
The challenge with traditional content management tools
Many marketers rely on a combination of tools such as word processors, spreadsheets, email, social media schedulers, and content management systems (CMS) to create, manage, and distribute content.
While each tool serves a specific purpose, the fragmented nature of this approach often leads to inefficiencies, including:
- Time-consuming workflow: Switching between multiple tools disrupts workflow and slows down the content creation process.
- Lack of collaboration: Coordinating with team members, freelancers, and clients across different platforms can be challenging and result in miscommunication.
- Inconsistent branding: Maintaining brand consistency across various channels becomes difficult without a centralized platform for content creation and distribution.
- Limited analytics: Tracking and analyzing content performance across disparate tools requires manual effort and may lack comprehensive insights.
Let's take a closer look at the root causes of this disjointed workflow.
Optimizing your content management tools stack: 5 steps
From time-consuming workflows to limited analytics, we'll explore the root causes of this disjointed workflow and discover five steps to optimize your content marketing workflow.
1. Content creation and management
Are you using an editorial calendar that ensures a strategic and organized content marketing approach? Are you building a content marketing strategy that aligns with the goals and objectives of your business? Do you maintain a consistent publishing schedule?
To get these jobs done, a marketer would make use of Canva, Google Docs, Google Sheets, Chat GPT, Notion, and more.
StoryChief eliminates the need for these separate tools by combining all functionalities into 1 tool. Editorial calendars, building content marketing strategies, and scheduling content releases become seamless processes with StoryChief, enhancing efficiency and productivity for marketers.
2. Multichannel content distribution
Multichannel content distribution is a crucial aspect of any successful marketing strategy. However, manually distributing content across various platforms can be time-consuming and error-prone.
To assess your current strategy, consider: Do you possess a multichannel content distribution strategy? How do you distribute content across various channels? Are you leveraging automation to streamline content distribution?
Traditionally, marketers would rely on a combination of tools like Zapier, Mailchimp, HubSpot, Hootsuite, and Buffer to distribute content to their CMS, social media platforms, press lists, influencers, and newsletters.
With StoryChief, marketers can create and distribute content across multiple channels, saving time and effort. Its integration with over 1,000 tools automates repetitive tasks.
“StoryChief became the single source of truth for our marketing efforts. We like to call it the one-click-wonder, because everything is about a click away.” - Patrick Laughlin, CEO at iProv
3. SEO and organic traffic
SEO lies at the heart of digital visibility, with agencies dedicating significant time to technical SEO, keyword research, and SEO strategy/planning. Marketers often turn to tools like Google Search Console, Yoast SEO, SurferSEO, and SEMrush for keyword discovery and content optimization.
More tools in: “Top SEO Software for Agencies (What Do They Really Use?)”
StoryChief simplifies the SEO process by providing built-in tools and features that guide users through optimization. From keyword analysis to metadata optimization, StoryChief ensures content meets SEO best practices, driving organic traffic and enhancing online visibility.
“We've seen some incredible growth over the last year alone, and that's due in no small part to our SEO and our content. StoryChief has been a pivotal tool in this journey.” - Maria Barbera, Vice President Marketing, Doorloop
4. Content Collaboration
Coordinating with team members and stakeholders across disparate tools poses challenges in maintaining brand consistency and version control.
Marketers typically utilize an assortment of project management, communication, and collaboration tools such as Trello, Google Workspace, Dropbox, and Microsoft Teams.
StoryChief addresses these challenges by offering a centralized platform for streamlined communication, version control, deadline management, and content distribution workflow. By providing clear guidelines, access controls, and feedback mechanisms, StoryChief fosters efficient collaboration among teams and stakeholders.
“Our clients definitely feel more involved. They can view, comment, approve, and plan their content, enhancing their involvement and satisfaction in the content creation process.” - Rachel McCaskill, Production Manager & Editor
5. Leveraging content analytics
A data-driven approach is essential for optimizing content marketing strategies. However, it can be challenging to get a clear and comprehensive overview of your performance when analytics are scattered across multiple tools. Therefore, it is recommended to prioritize tools that offer centralized data analysis.
The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84%).
Marketers generally use a variety of tools for content analytics, such as Google Analytics, Google Search Console, Hubspot, and more.
StoryChief enables users to visualize their return on investment, provides performance visualization, and supports data-driven decision-making through content analytics.
We walk you through the helpful analytics reports you can generate with StoryChief, in this post.
Case Study: Optimizing Doorloop’s Content Marketing Workflow
“It's amazing how much time you can save having a platform that allows you to do it all in one place.” - Maria Barbera, Vice President Marketing, Doorloop
Let's delve into a real-world scenario where Doorloop's marketing team underwent a transformative shift from a conventional tool stack to StoryChief. Faced with the challenge of efficiently managing their content marketing efforts, the team found themselves grappling with a fragmented workflow.
Their existing toolkit comprised Google Docs for content creation, Buffer for social media scheduling, and WordPress for blog management.
Results with traditional tool stack:
- Fragmented workflow leads to delays in content production.
- Inconsistent branding across various channels.
- Limited visibility into content performance and ROI.
Transition to StoryChief:
- Automating and simplifying content creation with StoryChief.
- Driving traffic and engagement through optimized content.
- Seamless integration with WordPress and social media platforms improves efficiency.
- Comprehensive analytics provide valuable insights for optimizing content strategy.
Discover more customer success stories:
Outcome:
- 30% increase in content production efficiency.
- >200k growth in website traffic from organic search.
- Improved collaboration and communication within the marketing team.
“We've seen some incredible growth over the last year alone, and that's due in no small part to our SEO and our content," Maria shares, emphasizing the pivotal role that StoryChief has played in driving traffic and engagement through optimized content.”
How Are Your Current Content Management Tools Performing For You?
As you’re looking for a content marketing platform that ticks all your boxes, consider the importance of the following features for you:
- AI Integration: Elevate your content creation with AI assistance.
- Content Analytics: Gain in-depth insights into your content's performance.
- SEO Optimization: Ensure your content ranks high in search engine results.
- Social Media Integration: Seamlessly manage and distribute content across various platforms.
- Collaboration Tools: Enhance teamwork with real-time collaboration and approval workflows.
StoryChief is one tool for managing all of your content marketing: blogs, email newsletters, social, whitepapers, ebooks, podcasts, webinars, employee advocacy, SEO and AI support. Check out StoryChief free.
