As a content marketer, you're no stranger to the juggling act of managing multiple tasks at the same time. Yet, if you find yourself demotivated by lots of manual work, your ability to produce high-quality content at scale may suffer, leaving you trailing behind the competition.
The right content writing software can significantly enhance your efficiency and creativity. From freebies to premium packages, from AI-powered assistants to good old-fashioned blank pages, the options are as diverse as the content you create.
Let’s take a look at the best options on the market today.
What is content writing software?
Content writing software is a suite of digital tools designed to streamline and enhance the content creation process.
From brainstorming and ideation to drafting, editing, and publishing, these software solutions offer a range of features to assist writers in producing high-quality content efficiently.
Whether you're a seasoned content creator or just starting out, these tools can help you write compelling articles, blog posts, social media content, and more.
Top 10 content writing software: Shortlist
Here are the best content writing software options to enhance your writing process and productivity:
- StoryChief streamlines your content creation, distribution, and analysis workflow. It is a comprehensive content marketing platform that features AI writing assistance, SEO guidance, keyword recommendations, and built-in workflows for effective planning, collaboration, and performance monitoring.
- Rytr is an AI writing tool designed to adapt to your specific tone of voice for crafting emails, captions, meta titles, paragraph content, and calls-to-action.
- Wordtune improves your text by making suggestions on how to enhance clarity, conciseness, and tone, ensuring your ideas are communicated more efficiently.
- Grammarly offers more than grammar corrections; it now includes tone detection and stylistic advice to refine your writing.
- Jasper AI serves as a versatile writing assistant for creating campaigns that match your brand's voice using chat interfaces and translations.
- ProWritingAid helps writers bring their ideas to fruition by enhancing their writing skills and providing inspiration.
- Copymatic: Generating unique and compelling copy from detailed blog posts to landing pages and digital advertisements.
- Copy.Ai: This GTM AI Platform enhances your sales and marketing efforts by generating content at scale, prospecting efficiently, enriching CRM data among other capabilities.
- Hemingway App: Aim for clear and concise writing with the Hemingway App which identifies complex sentences, passive voice usage, and excessive adverbs to improve message delivery.
- Anyword: An AI-driven platform tailored for enterprise marketing teams focusing on maintaining brand voice consistency while generating persuasive copy.
Key features for content writing software
Content writing software varies in functionality based on its design and purpose.
Essential features of content writing software include:
- AI prompts: AI-powered prompts analyze your topic or keywords and suggest relevant content ideas, headlines, and outlines to kickstart your writing process.
- Grammar & spell checker: No more embarrassing typos or grammatical errors. These tools ensure your writing is polished and professional.
- Tone & style assistance: Crafting the right tone for your audience is crucial. With tone detection and style suggestions, you can ensure your writing resonates with your readers.
- Sleek editor: Convenience is key. Having a dedicated space to write within the software eliminates the need for switching between multiple applications.
- Autosave: Say goodbye to lost work. Automatic saving and cloud storage ensure your content is always safe and accessible.
More sophisticated features include:
- SEO content optimization: Writing great content is one thing, but getting it noticed is another. These tools help optimize your content for search engines, improving its chances of ranking well and driving organic traffic.
- Content collaboration: Writing doesn't have to be a solo endeavor. Real-time collaboration features allow multiple team members to edit, comment on, and contribute to the content simultaneously.
- Content strategy: Content writing software may offer features to help you plan, organize, and schedule your content effectively.
- Content analytics: Analytics tools provide insights into key metrics such as engagement, traffic, and conversions, allowing you to make data-driven decisions to optimize your content.
Now that you understand what content writing software is all about, let's dive into the 25 best options available in 2024.
The 10 Best Content Writing Software Solutions
1. StoryChief
This all-in-one content marketing platform empowers marketing teams and agencies to collaborate, plan, create, and publish content across multiple channels from one central hub. Say goodbye to the hassle of managing multiple tools and platforms; StoryChief simplifies content marketing by offering intuitive features such as content writing, planning, collaboration, and performance tracking.
What can AI Power Mode create for you?
- AI-powered content calendar: Let AI populate your content calendar with content for any keyword or topic.
- Auto-generate diverse content types: Create full-text blog articles, how-to listicles, case studies, interviews, and more. Get real-time research and optimized metadata for better visibility.
- Effortless social media creation: Seamlessly transform blog posts into captivating social media content and automatically generate engaging social posts for any campaign or URL.
- Multilingual translations: Translate your website, blog posts, and other content in English, French, Spanish, German, Dutch, Italian, Portuguese, Danish, Finnish, Norwegian, and Swedish to effectively communicate with a global audience.
- Press releases: Provide the topic and let our AI write polished press releases. Distribute them via StoryChief to reach journalists and media influencers.
- Content briefs: Get detailed briefs outlining objectives, target audience, and guidelines to drive your content creation process with clarity and purpose.
- Keyword generator: Automate keyword research to boost rankings and organic traffic.
- Brand voice: Stay consistent across all communication channels by applying your brand voice learned from URLs and notes.
- 15+ AI-based writing prompts: Overcome writer's block with AI prompts that inspire creativity in writing, copywriting, optimization, and translation.
2. Rytr
Rytr is an AI-powered content generation platform that helps you overcome writer's block and create high-quality written content in minutes: blog posts, articles, social media captions, product descriptions, and more.
Key features of Rytr include:
- Content creation
- Customization options
- Topic suggestions
3. WordTune
WordTune is an AI-powered writing assistant that analyzes your text and offers intelligent suggestions for improving clarity, conciseness, and tone. Whether you're crafting an email, a blog post, or a report, WordTune helps you find the right words to express your ideas effectively.
Key features of WordTune include:
- Rewording suggestions
- Tone adjustment
- Sentence expansion
- Language enhancement
4. Grammarly
Grammarly is a very popular AI-powered writing assistant. It goes beyond simple spell-checking and grammar correction, offering advanced features like tone detection, clarity suggestions, and plagiarism detection.
With Grammarly, you can:
- Improve your writing style
- Enhance clarity and conciseness
- Avoid embarrassing mistakes
5. Jasper AI
Whether you're brainstorming ideas for a blog post, outlining your thoughts for a marketing campaign, or drafting a compelling social media update, Jasper AI provides personalized suggestions and prompts to inspire your creativity.
Key features of Jasper AI include:
- Idea generation
- Outline creation
- Drafting assistance
- Language optimization
6. ProWritingAid
ProWritingAid is a comprehensive writing assistant designed to help writers bring their ideas to fruition by enhancing their writing skills and providing inspiration. Whether you're crafting a blog post, an academic paper, or a novel, ProWritingAid offers a suite of tools to help you refine your writing and communicate your ideas more effectively.
Key features of ProWritingAid include:
- Grammar and style checking
- Writing style suggestions
- Readability analysis
- Vocabulary enhancement
7. Copymatic
Copymatic is a powerful tool for generating unique and compelling copy across a variety of formats, from detailed blog posts to landing pages and digital advertisements. Whether you're a marketer, entrepreneur, or content creator, Copymatic helps you create engaging content that captivates your audience and drives results.
Key features of Copymatic include:
- AI-powered copy generation
- Customization options
- Content optimization
- Performance tracking
8. Copy.Ai
Copy.Ai is an AI platform that enhances your sales and marketing efforts by generating content at scale, prospecting efficiently, enriching CRM data, and more. Whether you're a sales professional, marketer, or business owner, Copy.Ai empowers you to create compelling content and drive results with ease.
Key features of Copy.Ai include:
- Content generation
- Prospect enrichment
- Sales outreach
- Campaign optimization
9. Hemingway App
Aim for clear and concise writing with the Hemingway App, a powerful tool that identifies complex sentences, passive voice usage, and excessive adverbs to improve message delivery. Whether you're a writer, editor, or student, the Hemingway App helps you tighten up your prose and communicate your ideas more effectively.
Key features of the Hemingway App include:
- Readability analysis
- Style suggestions
- Formatting assistance
10. Anyword
Anyword is an AI-driven platform tailored specifically for enterprise marketing teams. Whether you're launching a new campaign, refreshing your brand messaging, or simply looking to improve the effectiveness of your marketing efforts, Anyword is a valuable tool that helps you maintain brand voice consistency.
Key features of Anyword include:
- Brand voice analysis
- Customization options
- Persuasive copy generation
More content writing options
- Answer the Public: Generates insights into online search queries, helping marketers and content creators identify content ideas and optimize strategies to meet user intent.
- Google Trends: Provides valuable insights into search trends and patterns over time, allowing businesses to tailor marketing campaigns and content strategies to capitalize on current interests.
- Google Search Console: A free tool that helps website owners monitor and optimize their site's performance in Google search results, offering valuable data on search traffic, indexing status, and website errors.
- ChatGPT: An AI-powered language model that can engage in natural language conversations and perform various text-based tasks, assisting users in a wide range of applications.
- Evernote: A versatile note-taking app for capturing ideas, organizing information, and collaborating with others across multiple devices.
- Sudowrite: An AI-powered writing assistant that helps users enhance their writing skills by offering suggestions for sentence construction, word choice, and stylistic improvements.
- Writesonic: An AI-powered copywriting tool that generates high-quality content for marketing purposes quickly and efficiently.
- Notion: An all-in-one productivity tool combining note-taking, project management, and collaboration features in a single platform.
- Ahrefs: A comprehensive SEO toolset providing valuable insights into website performance, competitor analysis, and keyword research to improve search engine rankings.
- Surfer SEO: A content optimization tool that analyzes top-performing pages in a specific niche to provide actionable recommendations for better search engine visibility.
- Clearscope: A content optimization platform offering detailed keyword research and optimization suggestions to improve content relevance and search engine rankings.
- SEMrush Writing Assistant: Integrates SEO recommendations directly into the writing process by providing real-time suggestions for improving readability, tone, and keyword usage.
- Google Docs & Workspace: Offers real-time editing features facilitating seamless collaboration among team members within organizations.
- Scrivener is the preferred application for a diverse group of writers, including top-selling authors, screenplay writers, non-fiction authors, students, scholars, and legal professionals.
- Ginger Software leverages artificial intelligence to enhance your writing by offering corrections, style improvements, and creative suggestions. Whether you're composing a tweet, drafting an email in Gmail, preparing a document in Word, or writing elsewhere, Ginger assists.
Different types of content writing tools
When it comes to content writing tools, one size certainly does not fit all. Different stages of the writing process demand different tools to ensure efficiency and effectiveness. You might need different tools for:
- Content ideation
- Content outline
- Content research
- Content writing
- Content collaboration
- Content publishing
Here's a breakdown of the various writing tools tailored to specific purposes:
- Content ideation tools: These tools are designed to spark creativity and generate fresh ideas. Whether you're brainstorming blog topics or planning a social media campaign, content ideation tools help you uncover new angles and inspiration for your content.
- Content outline tools: Outlining is a crucial step in organizing your thoughts and structuring your content. Content outline tools allow you to create a roadmap for your writing, outlining key points, sections, and subtopics to guide your workflow and ensure coherence in your final piece.
- Content research tools: Content research tools help you gather information, data, and insights relevant to your topic or industry. From keyword research to competitor analysis, these tools provide the necessary resources to inform and enrich your writing.
- Content writing tools: When it comes to putting pen to paper (or fingers to keyboard), content writing tools are indispensable. These tools provide a distraction-free environment for drafting and editing your content, offering features such as grammar checking, readability analysis, and word processing functionalities to streamline the writing process.
- Content collaboration tools: Collaboration is key, especially in team-based writing projects. Content collaboration tools enable seamless communication and collaboration among team members, allowing multiple stakeholders to contribute, review, and edit content in real time. With features like version control, commenting, and task assignment, these tools foster collaboration and enhance productivity in the content creation process.
- Content publishing tools: Once your content is ready for the world to see, publishing tools come into play. These platforms facilitate the distribution of your content across various channels, including websites, blogs, social media platforms, and email newsletters.
Determining which features are crucial for your needs will assist you in choosing the appropriate content writing software.
If your focus is solely on enhancing and rephrasing content, Wordtune or Chat GPT would be suitable options. However, if you need a comprehensive solution that allows for creation, collaboration, distribution, and analysis of content performance, StoryChief could be a more suitable choice.
